A short presentation of Podcasting' Principes by ThierryWeber.com (introduction and explanations)

1. Podcasting
& video on the web

2. thierry@thierryweber.com
skype: weberstation
mybloglog: thierryweber
flickr: thierryjamesweber
facebook: Thierry Weber
...

3. your needs &
goals
5 points

4. Podcasting
• Definition
• History
• Principe
• Advantages
• Interests for you,for
your customers
• Samples
• Next step

5. Podcasting definition
• iPod + Broadcasting = Podcasting
• Podcasting is similar in nature to RSS, which allows subscribers to
subscribe to a set of feeds to view syndicated Web site content. With
podcasting however, you have a set of subscriptions that are checked
regularly for updates and instead of reading the feeds on your
computer screen, you listen to the new content on on your iPod (or
like device).
• The format used for podcasting is RSS 2.0 with enclosures. The
podcasting enclosures refer to all binary (non-text) downloads. You
can read the text description of the enclosure before downloading the
item to view.

6. History
• Curry's show, The Daily Source Code, was the first ever podcast. It
began last August 2005 as a proof of concept for iPodder.
• Curry's original idea was to start that party by adding video clips to his
blog. But he changed his mind after attending Blogger­Con in 2001.
There blog guru and RSS author Dave Winer convinced Curry that what
people really want is the ability to quot;take the Internet away with you and
listen to it on headphones.quot;
• Since Curry launched his show, nearly 500,000 people have downloaded
iPodder, and the number of available shows has gone from zero to more
than 2,000. (november 2006)
• And iTunes is arrived!

8. Glossary : RSS
• Short for RDF Site Summary or Rich Site Summary, an
XML format for syndicating Web content. A Web site that
wants to allow other sites to publish some of its content
creates an RSS document and registers the document
with an RSS publisher. A user that can read RSS-
distributed content can use the content on a different site.
Syndicated content includes such data as news feeds,
events listings, news stories, headlines, project updates,
excerpts from discussion forums or even corporate
information.
• RSS was originally developed by Netscape.

9. Glossary : RSS file

10. Glossary : Blog
• (n.) Short for Web log, a blog is a Web page that
serves as a publicly accessible personal journal
for an individual. Typically updated daily, blogs
often reflect the personality of the author.
• Other forms: Blogger (a person who blogs).

11. Advantages • quot;Take Awayquot; radio/TV station
• Multi purpose
• RSS for Really Simple
System ! (really simple syndication)
• Not expensive
• Very precise statistics of
audience
• Unlimited applications
• One of the most important
step of Internet
• You can do it too!

12. Interests for you, for your
customers • quot;Newquot; media, cross
media
• Audio & Video version
• Audience & stats
• Rhythm (you decide) &
quick reactivity
• Unlimited applications
• Ad trough audio files,
video files, rss feeds
• Really precise
segmentation

13. Sample of use
How it works

14. Sample of use
How it works

15. Some examples

16. Next Step !
Produce your own
Podcast Show!

17. The tool: wordpress
Data base Pages (& layout)
the contents the box
•Your articles
•Your texts •php code
•Comments •html
•Links •Graphical elements
•Audio & video •Plugins
•etc
The Website (blog)
with all possibilities

18. Some wordpress Plugin
• Feedburner
• Anti spam
• Podpress
• Pictures via Flickr
• Videos

19. be visible, create!
• tags
• references
• google
• relevance
• audience
• interactivity with comments (in & out)

20. Feed-back

21. thank you & see you soon