10 Social Media Myths that ALL Directors and Senior Managers Should Know About and Challenge
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Social media is the norm nowadays both for personal and professional/business use. It is seen as a form of communicating – just like the spoken word, hand written or manual/sign language. Moreover, in a professional context – social media cuts right across organisations and their different departments – helping each to achieve their objectives. However, we still come across a number of myths that prevent some individuals and organisations from fully embracing it. And so, we have put together a list of 10 myths that we have encountered and, also more importantly, how to counter them.
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10 Social Media Myths that ALL Directors and Senior Managers Should Know About and Challenge
- 1. “10 Social Media Myths that ALL Directors and Senior Managers Should Know About and Challenge” © The Worst Kept Secret Ltd 2014
- 2. Social Media… IS NOT IMPACTFUL MYTH 1 © The Worst Kept Secret Ltd 2014
- 3. The impact of social media has been felt by organisations and individuals who have seen their ‘value’ and reputation damaged by what has been said about them online. © The Worst Kept Secret Ltd 2014
- 4. Social Media… IS NOT USED BY MY CUSTOMERS MYTH 2 © The Worst Kept Secret Ltd 2014
- 5. Social media is the most popular activity online for the majority of individuals and an ever increasing number of marketers are using it to help achieve business objectives. © The Worst Kept Secret Ltd 2014
- 6. Social Media… IS NOT FOR B2B ORGANISATIONS MYTH 3 © The Worst Kept Secret Ltd 2014
- 7. Social media can be used by all. B2B organisations can use social media to drive growth, generate leads, deliver better customer service and build thought leadership. © The Worst Kept Secret Ltd 2014
- 8. Social Media… CAN NOT BE MEASURED EFFECTIVELY MYTH 4 © The Worst Kept Secret Ltd 2014
- 9. Social media is actually simple to measure but you need to define your ‘So what?’ upfront and then make all your metrics specific, measurable and trackable. © The Worst Kept Secret Ltd 2014
- 10. Social Media… TAKES UP TOO MUCH TIME MYTH 5 © The Worst Kept Secret Ltd 2014
- 11. Social media can save you time and money, especially if you have professional people working on it as they will guide you through the maze to help deliver your objectives. © The Worst Kept Secret Ltd 2014
- 12. Social Media… IS TOO COMPLICATED MYTH 6 © The Worst Kept Secret Ltd 2014
- 13. Social media is simple if you take a traditional approach and apply what we call ‘a digital and social media lens’. Remember “it’s business as usual”. © The Worst Kept Secret Ltd 2014
- 14. Social Media… IS ONLY FOR YOUNG PEOPLE MYTH 7 © The Worst Kept Secret Ltd 2014
- 15. Social media is for all demographics with the fastest growing being the ‘over 45’ age group. It is therefore important to have a strategy targeting all relevant users. © The Worst Kept Secret Ltd 2014
- 16. Social Media… IS ABOUT TWITTER & FACEBOOK ONLY MYTH 8 © The Worst Kept Secret Ltd 2014
- 17. We believe there are ‘10 elements’ of social media. It is more important to articulate business objectives, identify relevant elements and then pick the required sites. © The Worst Kept Secret Ltd 2014
- 18. Social Media… IS FREE MYTH 9 © The Worst Kept Secret Ltd 2014
- 19. There is always a price of doing something well. Social media can be cost-effective compared to other forms of media and drive significant traffic to deliver desired results. © The Worst Kept Secret Ltd 2014
- 20. Social Media… IS NOT THAT IMPORTANT THEN? MYTH 10 © The Worst Kept Secret Ltd 2014
- 21. Social media is as important as any other form of communication. It has changed the way we interact with each other – adding value to those who use it effectively. © The Worst Kept Secret Ltd 2014
- 22. © The Worst Kept Secret Ltd 2014 Visit our website for some simple and insight social media case studies: http://www.theworstkeptsecret.com/category/cars- framework-case-studies/
- 23. Many Thanks Please contact us if you have any questions Dowshan Humzah dowshan@twks.co.uk www.linkedin.com/in/dowshan Andrew Davis andrew@twks.co.uk www.linkedin.com/in/andrewmdavis @worstkeptsecret © The Worst Kept Secret Ltd 2014