2. What is it? “Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our community.”
3. Audience Digg is target to everyone on the web. It’s a place where anyone can find interesting content that is specific to their interests. Creators | Critics | Collectors | Joiners | Spectators
4. Target Market for Business With such a large target market (almost everyone) ads need to be very targeted. DiggAds provides an interactive advertising experience for members. You decide what ads are successful and which ones get buried.
5. Highlights Customization helps content reach its proper targets. Newsrooms (beta) collects information from other social media sources. Digg provides a very interactive experience that makes your opinion truly count.
6. Issues Unless you use a filter, some content might be vulgar and off-putting. Private and/or leaked material can be harmful for reputation. Competition against sites like Reddit and Del.icio.us dilute the market.
7. Failures The HD-DVD processing key leak showed that the users control the content. It was a flop for the movie industry but a victory for the internet community. Digg usersrevolted when website went through changes.
8. Successes Held as the first website to give users the power to spread information to the masses. Always looking for ways to improve their website and user experience. DiggAds give adverting incentive and (again) give users power.
9. Trends The clutter of social media websites is making it hard to compete. Competition has affected Digg and is forcing them to make changes. Do they stay the course and keep innovating or do listen to their loyal users?
10. Why get involved? There are many similar websites these days but I believe that Digg surpasses the others in quality and content. Check out the news, click a few links and I’m sure you’ll find something that you like.
11. Thank you for listening! Any comments or questions? Follow me @Elandry19 All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr
