3. Transformation of an Industrial Unit to anTransformation of an Industrial Unit to an
Urban Mixed Use CenterUrban Mixed Use Center
4. Plot HistoryPlot History
An international Pharma unit of Wyeth Ltd was taken over.
Unit employed 160 employees who opted for Voluntary
Retirement with benefits.
Immediate neighborhood was predominantly industrial and
low income households
This is an 18-acre ( approx .8 Million sft) land parcel in the
Northern Central Suburb of Ghatkopar in Mumbai.
With close proximity to Eastern Highway , with strong
connectivity to Existing and Upcoming residential catchments
within 20 minutes drive.
6. The ConceptThe Concept
Envisioned as one of India’s finest and Mumbai’s largest Retail
Destination a Mix of Grocery, Fashion, Entertainment and Dining that
would make it a complete Family destination in India as the tag line
goes R City has it all
The development of the project is interlinked by the creation of
districts, gardens and signature towers, each exuding a unique
attribute of Mumbai
The plan evolved as an interconnected ‘U’ shaped diagram
incorporating a linear urban park resplendent with shade trees,
textured hardscape, and water garden / grove appointed by
synchronized fountains.
14. Transformation of the NeighbourhoodTransformation of the Neighbourhood
Improvement in Infrastructure- Power & Roads
Residential- Over 3000 new apartments – for Sec A consumers
being developed in immediate neighborhood – Average unit price
today 300 K USD (o.3 million USD per unit- INR 18 Million per unit)
Direct Impact on Residential Property Prices
– Before R City – Rs. 6,500 /- psf
– After R City as of today – Rs. 13,000/- psf.
15. The Orchard Residency, Ghatkopar (W)
Wadhwa The Address, Ghatkopar (W)
The Neelkanth Group, Ghatkopar (W)
Residential DevelopmentResidential Development
in the neighbourhoodin the neighbourhood
16. R City and its retailers
provide direct
employment to over 4,000
people that support >
15,000 dependents.
Additionally, generating
numerous related jobs -
public transport and supply
chain
R City and its retailers
provide direct
employment to over 4,000
people that support >
15,000 dependents.
Additionally, generating
numerous related jobs -
public transport and supply
chain
EntertainmentEntertainment
EmploymentEmployment
HomeHome
R City – Community DevelopmentR City – Community Development
17. R CITYR CITY
The Product MixThe Product Mix
Total Gross leasable area : 1.2 Million sft.
Trade Mix
Anchors : 20 Anchors Across 6.5 Lacs sft.
Other Tenants : 320 Small Format Stores And Boutique Spread Across 6 Lacs sft.
Food & Beverages : 66 food & beverages International & National brands spread
across 108,000 sft.
Entertainment :
• Kidzania – 90000 sft, 3200 people per day visitor capacity
• Big Cinemas 9 Screen Multiplex with 2400 seater spread across 74000 sft.
• FEC * spread over 50000 sft
* Under development
19. Brands at R CityBrands at R City
The most Popular Brands in India across Grocery, Fashion,The most Popular Brands in India across Grocery, Fashion,
Entertainment, Home & ElectronicsEntertainment, Home & Electronics
20 anchors – the largest in any Mall In India20 anchors – the largest in any Mall In India
23. Visitor Profile at R CityVisitor Profile at R City
Over 70% of shoppers are women - SEC A
Mostly married in age group 25- 45 years and are accompanied by
their children
24. Annual Growth In Visitor trafficAnnual Growth In Visitor traffic
25. Center Turnover in USDCenter Turnover in USD
*The above sale figs are as per today’s USD rate 1 USD = INR 60
27. Over 2 million Happy ShoppersOver 2 million Happy Shoppers
28. Asia Retail Award 2012
Shopping Centre of the Year
International Property Awards
ASIA PACIFIC
Realty Plus Excellence Award
“Retail Property of the Year”
Awards & AccoladesAwards & Accolades
29. “Shopping Centre of the Year”
CMO Asia Retail Excellence Awards 2012
“Best Retail Developer of the Year - West India ”
Franchisee India at the Estate WorldFranchisee India at the Estate World
Awards & AccoladesAwards & Accolades
30. Asia Retail Award 2013
Shopping Centre of the Year
Greatest Corporate Leaders of India 2013
Leadership award in Retail & Lifestyle
Awards & AccoladesAwards & Accolades
31. R City transformed the face of the Mumbai
Central Suburbs from an industrial and low
income group zone into a premium
residential, commercial and retail zone.
