In our pursuit to understand the Modern Day experience of Dads, we gave 7 dads in 3 cities flipcams, and asked them to give us an insider look on their journey... The result is a foundational understanding of the evolving experience that is Fatherhood. The following slides represent what we’ve learned from these dads - their modern-day fatherhood philosophies in practice.

1. Dads in the Spotlight
THE EVOLUTION
OF MODERN
FATHERHOOD

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BRANDS ARE BEGINNING TO
PAY MORE ATTENTION TO DADS
TRAILERS
Toyota
My Bold Dad
Dove Men + Care
#RealStrength
Nissan
“With Dad”
CLICK TO WATCH CLICK TO WATCH CLICK TO WATCH

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THE POWER OF FILM
Seven Dads, Seven Cameras, Three Cities.
In our pursuit to understand the Modern Day experience of Dads, we gave 7 dads
in 3 cities flipcams, and asked them to give us an insider look on their journey...
The result is a foundational understanding of the evolving experience that is Fatherhood.
The following slides represent what we’ve learned from these dads - their modern-day
fatherhood philosophies in practice.
AND THE SOUND LOVES TO
SEE DADS IN THE SPOTLIGHT!
CLICK TO WATCH
Screened in 17 countries and counting, and
featured across international news media.

4. Being a ‘good provider’ just isn’t enough anymore.
Contemporary men simply have different priorities. They understand
the breadth and depth of what being a father truly entails.
It’s as much about being emotionally present as it is about being fiscally
responsible...they want to be invested in every milestone, every minute.
Dads today choose to father differently than previous generations:
‣ Father with time
‣ Father with patience
‣ Father with heart
‣ Father with support
‣ Father with humility
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BEING A GREAT DAD IS A DEFINING
ATTRIBUTE OF BEING A MAN
DEFINING ATTRIBUTE

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MODERN
DAY FATHER
PHILOSOPHIES
TO REMEMBER
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6. MODERN DAY FATHERHOOD: IN PRACTICE
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PHILOSOPHY 1
Every story is unique, there’s no such
thing as a “modern dad” archetype.
"The modern day father comes in various
forms. Today’s father is no longer always the
traditional married breadwinner and
disciplinarian in the family. He can be single
or married; externally employed or stay-at-
home; gay or straight; an adoptive or step-
parent.” American Psychological Association,
Changing Role of the Modern Day Father
THERE IS NO
one-size-fits-all dad

7. MODERN DAY FATHERHOOD: IN PRACTICE
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All agree on one thing... fatherhood is a leap
of faith, daunting, uncharted territory.
“It's nearly impossible to explain to the uninitiated the
enormousness of parenthood, the all-encompassing
giganticness of sharing your home with a baby. Unlike
moms, who to some extent get to know the baby in utero,
dads meet fatherhood with a head-on crash.” Valerie
Frankel, parenting.com (May 2009)
LEARN TO LOVE
THE unpredictability,
OR LIVE IN fear
PHILOSOPHY 2

8. MODERN DAY FATHERHOOD: IN PRACTICE
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Being a provider is a journey along which, they need
to be invested...on multiple levels.
“Today's dad understands that's not enough. You must provide, but
also nurture and guide. That heart-to-heart connection is critical."
Roland Warren, President of the National Fatherhood Initiative
TAKE PRIDE IN BEING
A PROVIDER. THE
‘FINANCIAL PROVIDER’
IS JUST one aspect of
being a dad
PHILOSOPHY 3

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MODERN DAY FATHERHOOD: IN PRACTICE
Their own childhood provides a source of reflection as
they challenge existing stereotypes.
“The traditional image of the father is one of lawgiver, moral arbiter,
disciplinarian and CEO of the home economy, [this was] the
opposite of the mother, who submissively cared for husband, children
and home..and it just doesn’t work any more” Jeremy Adam Smith,
Author of “The Daddy Shift”
REFLECT ON TRADITION,
BUT BE resourceful in the now
PHILOSOPHY 4

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MODERN DAY FATHERHOOD: IN PRACTICE
PHILOSOPHY 5
...as they strive to be active
contributors and approach
parenthood as a fluid partnership.
“Responsible fatherhood doesn't mean
anti-motherhood. We are trying to ensure
that fathers are nurturing, protective,
providers who are a compliment to the
child's mother.” Brad Harrington, Professor:
Boston College Center for Work and Family
BE A PARTNER,
don’t play a role

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MODERN DAY FATHERHOOD: IN PRACTICE
PHILOSOPHY 6
While challenges are inevitable, the
rewards are greater - staying present
throughout the process is the aspiration.
“The vast majority of dads ... want to have a
positive relationship with their child. Most of
them are good dads and want to be better dads.”
Kenneth Braswell, Fathers Inc.
BEING PRESENT
IS everything

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INCREASINGLY, ADS ARE HELPING TO
ILLUMINATE THE EVOLVING PRINCIPLES OF
BEING A DAD. WE LOOK FORWARD TO SEEING
WHAT’S NEXT IN THIS EVOLUTION...
MODERN DAY FATHERHOOD: IN PRACTICE

13. V A N C O U V E R | N E W Y O R K | L O N D O N | T O R O N T O | C H I C A G O | M U M B A I
W W W . T H E S O U N D H Q . C O M

14. IMAGE REFERENCES
SLIDE SITE
COVER https://www.youtube.com/watch?v=Bd1qCi5nSKw
2 https://www.youtube.com/watch?v=QoqWo3SJ73c / https://www.youtube.com/watch?v=Bd1qCi5nSKw / https://www.youtube.com/watch?v=Un6uP6cykgo
3 http://dad-camp.com/wp-content/uploads/2013/06/DADS_Main-Web-Image2-1024x576.jpg
4 http://i1.mirror.co.uk/incoming/article2354544.ece/ALTERNATES/s615/Father-holding-baby-and-kissing-his-cheek.jpg
5 http://4.bp.blogspot.com/-d_4rSec5dlQ/VKFAEH_fqkI/AAAAAAAAGeo/e6f1g0Z3vaY/s1600/Father-Son-Sky.jpg
6 http://www.bookstore.mn/public_html/uploads/82zxz.JPG
7 http://th02.deviantart.net/fs70/PRE/i/2013/341/d/b/leap_of_faith_by_mrs_durden-d6x2zzx.jpg
8 https://digiparenthood.files.wordpress.com/2013/10/6.jpg
9 http://zachwintersmusic.com/wp-content/uploads/2011/09/DSC_1196.jpg
10 http://www.matrony.ru/wp-content/uploads/2015/02/ruki-e1423916601417-1024x597.jpg
11 http://www.bbc.co.uk/programmes/b01q03kq
12
http://enews.md/media/img/blogs/big/00000019/8883ff3eeb2d7e8d6ae92818178c6329.jpg
http://i.huffpost.com/gen/1562780/thumbs/o-DAD-PLAYING-MUSIC-facebook.jpg
https://s-media-cache-ak0.pinimg.com/736x/98/07/29/9807294e3818801c70d92d54ccc80995.jpg
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