Enterprise Drupal

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thesnufkin

Tecnologia

About me
• Technical Consultant EMEA - Acquia
• Architecture design, audits (security, performance), trainings
• Fortune 500 companies, governments, non-proﬁts, higher ed
Saturday, 17 August 13

About this talk
• This is not a tech talk
• The power of “product”
• Processes
• How Drupal ﬁts into this mess
Saturday, 17 August 13

What the hell is “enterprise”
• Large clients (NBC, Warner Music, Disney)
• They love processes
Saturday, 17 August 13

Example products?
• Product on your desktop
• Windows
• Lotus Notes (lol)
• Word, Pages, Keynote
• Products on the web
• Salesforce
• Gmail
Saturday, 17 August 13

Drupal as a product
• Drupal Commerce Kickstart, Drupal Commons, Scald Galaxy
• Drupal for Web Experience Management
• “Just works”
Saturday, 17 August 13

Processes
• Failure happens. Get over it.
• Testing (unit test, functional test)
• Deployment
• Development, Quality Assurance (Staging), Production
• Version tracking
• Sustainable development, project transferable
Saturday, 17 August 13

What the hell is “WEM”?
• Buzzword
• Web Experience Manager
• Analytics
• Email marketing
• Spam ﬁltering
• Media/document management
• And by the way its also a CMS
Saturday, 17 August 13

The ingredients
• Content
• Structure/architecture
• Media
• Deployment
Saturday, 17 August 13

Content workﬂow
• Company content workﬂow implemented in Drupal
• Workbench, workﬂow modules
• Simpler is better
Saturday, 17 August 13

Digital asset management
• Reuse of media across the site(s)
• Images, videos
• Text
• Even across diﬀerent sites
Saturday, 17 August 13

Conﬁguration management
• UGC - User Generated Content
• Content
• Files
• Conﬁguration
• Views, Display Suite
• Variables
• Drupal 8
Saturday, 17 August 13

Multivariate testing
• Which version gives better sales
• Not entirely solved in Drupal
• There are modules (Views, Panels, Context) but they can only do so much
Saturday, 17 August 13

So how to enter this market?
• Partner with us (Acquia, Wunderkraut, CapGemini etc)
• Partner with design agencies
• Understand the risks, give value to the client in the long run and make that
clear
• Big company - big bureaucracy
• Sales, stakeholder, dev leads, project managers, developers
Saturday, 17 August 13

Basic structure of an enterprise project
• “What do you really want?” - Discovery Workshop
• “Plan the build” - Architecture Workshop
• “Build it” - technical lead, architecture lead
• “Will it work” - Testing, launch validation
• “Keep it working” - Maintenance, support
Saturday, 17 August 13

External audits
• Reviewing the application for security, performance
• Third party perspective gives validation
Saturday, 17 August 13

Why do companies like Drupal?
• Low entry costs
• They are (more) in charge
• Solid architecture
• Oﬀ the shelf functionality for free
• There are companies who can service large clients (SaaS, PaaS, LSD)
Saturday, 17 August 13

The shift to open source
• Unforeseen consequences: building in house, inexperienced dev shops
• Organizations become product owners
• “Since we can do everything, we want everything!”
• The cost of “free”
Saturday, 17 August 13

Drupal 8 is coming
• Open source is doing well
• Conﬁguration management
• Better architecture, easier to work with (IDEs)
• Services
• Distributions will mature
Saturday, 17 August 13

Thanks you!
Balázs Dianiska
balazs.dianiska@acquia.com
@thesnufkin
drupal.org/user/58645
Saturday, 17 August 13

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Enterprise Drupal

1. Enterprise Drupal Balázs Dianiska - Acquia balazs.dianiska@acquia.com http://twitter.com/thesnufkin Saturday, 17 August 13

2. About me • Technical Consultant EMEA - Acquia • Architecture design, audits (security, performance), trainings • Fortune 500 companies, governments, non-proﬁts, higher ed Saturday, 17 August 13

3. About this talk • This is not a tech talk • The power of “product” • Processes • How Drupal ﬁts into this mess Saturday, 17 August 13

4. What the hell is “enterprise” • Large clients (NBC, Warner Music, Disney) • They love processes Saturday, 17 August 13

5. Example products? • Product on your desktop • Windows • Lotus Notes (lol) • Word, Pages, Keynote • Products on the web • Salesforce • Gmail Saturday, 17 August 13

6. How does a big company see at Drupal? • Developers playground, lack of enterprisey features • What do they see? • LEGO vs product • Distributions • Drupal as a brand • Internal initiative is important Saturday, 17 August 13

7. Drupal as a product • Drupal Commerce Kickstart, Drupal Commons, Scald Galaxy • Drupal for Web Experience Management • “Just works” Saturday, 17 August 13

8. Processes • Failure happens. Get over it. • Testing (unit test, functional test) • Deployment • Development, Quality Assurance (Staging), Production • Version tracking • Sustainable development, project transferable Saturday, 17 August 13

9. What the hell is “WEM”? • Buzzword • Web Experience Manager • Analytics • Email marketing • Spam ﬁltering • Media/document management • And by the way its also a CMS Saturday, 17 August 13

10. The ingredients • Content • Structure/architecture • Media • Deployment Saturday, 17 August 13

11. Content workflow • Company content workflow implemented in Drupal • Workbench, workflow modules • Simpler is better Saturday, 17 August 13

12. Digital asset management • Reuse of media across the site(s) • Images, videos • Text • Even across diﬀerent sites Saturday, 17 August 13

13. Conﬁguration management • UGC - User Generated Content • Content • Files • Conﬁguration • Views, Display Suite • Variables • Drupal 8 Saturday, 17 August 13

14. Multivariate testing • Which version gives better sales • Not entirely solved in Drupal • There are modules (Views, Panels, Context) but they can only do so much Saturday, 17 August 13

15. Interacting with client • Selling through a demo • Build trust and relationships with the customer • Help them with what they need, not what they want • Strong brand, marketing • Documented processes of development • Transfer of knowledge • Human failover (shit happens, the question is how you clean it up) Saturday, 17 August 13

16. So how to enter this market? • Partner with us (Acquia, Wunderkraut, CapGemini etc) • Partner with design agencies • Understand the risks, give value to the client in the long run and make that clear • Big company - big bureaucracy • Sales, stakeholder, dev leads, project managers, developers Saturday, 17 August 13

17. Basic structure of an enterprise project • “What do you really want?” - Discovery Workshop • “Plan the build” - Architecture Workshop • “Build it” - technical lead, architecture lead • “Will it work” - Testing, launch validation • “Keep it working” - Maintenance, support Saturday, 17 August 13

18. External audits • Reviewing the application for security, performance • Third party perspective gives validation Saturday, 17 August 13

19. Why do companies like Drupal? • Low entry costs • They are (more) in charge • Solid architecture • Oﬀ the shelf functionality for free • There are companies who can service large clients (SaaS, PaaS, LSD) Saturday, 17 August 13

20. The shift to open source • Unforeseen consequences: building in house, inexperienced dev shops • Organizations become product owners • “Since we can do everything, we want everything!” • The cost of “free” Saturday, 17 August 13

21. Drupal 8 is coming • Open source is doing well • Conﬁguration management • Better architecture, easier to work with (IDEs) • Services • Distributions will mature Saturday, 17 August 13

22. Thanks you! Balázs Dianiska balazs.dianiska@acquia.com @thesnufkin drupal.org/user/58645 Saturday, 17 August 13

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