This is the presentation I gave at the Aircraft Commerce Airline & Aerospace MRO & Operations IT Conference on 14th July 2011

2. Paul Saunders
I work for Conduce Consulting & Conduce Software

3. questions, comments & arguments
paul.saunders@conduce.net
@conduce
scan these for more info

4. this kind…
…not this kind

5. “we are living in a post-PC world”

6. “we are living in a post-PC world”

7. “we are living in a post-PC world”

8. “we are living in a post-PC world”

9. “we are living in a post-PC world”

10. “we are living in a post-PC world”

11. “we are living in a post-PC world”

12. zooming…..

13. zooming…..

15. tablets aren’t a new idea….

16. tablets aren’t a new idea….

17. tablets aren’t a new idea….

18. tablets aren’t a new idea….

19. tablets aren’t a new idea….
PCs with trick keyboards
no better battery life
more of the same software
not desirable

20. meanwhile in Cupertino….
smartphones
laptops
3rd category
device

21. is there room for a 3rd category device?
existing
market
new market
existing
market

22. is there room for a 3rd category device?
bigger screen than a phone
lighter & smaller than a laptop
desirable
all day battery life

23. fast forward to 2011….
million
iPads
sold to date
more than every tablet PC ever sold

24. fast forward to 2011….
%of Fortune 500
deploying or
piloting iPad
the tablet is a proven market

25. this is not a fad…
GET USED TO IT

26. “flummoxed competition…”
%
tablet
market share
has

27. “flummoxed competition…”
has
tablet apps
Android + RIM + others have < 1000

28. Tablet wars
vs

33. the rest…

34. don’t forget…

35. still to come...

36. apps for aviation

37. there are very few
tablet apps available
today developed
specifically for
commercial aviation

38. barriers to app development

39. barrier #1
there’s no easy money in aerospace

40. barrier #1
there’s no easy money in aerospace

41. barrier #1
there’s no easy money in aerospace

42. barrier #1
there’s no easy money in aerospace

43. barrier #1
there’s no easy money in aerospace

44. barrier #1
there’s no easy money in aerospace

45. barrier #1
there’s no easy money in aerospace

46. GoodReader for iPad
multiply by number of crew less Apple’s cut
X 400
(let’s say) 30%

47. that’s just
$1397.20

48. Fatigue Survey
an iPad app timeline
February 2011 March 2011 April 2011 May 2011 June 2011
3 money
7 Go!
submitted 16 app sales
24 approved
7th February: we start developing Fatigue Survey
16th March: 37 days later our app is submitted to the App Store
24th March: 8 days later our app is approved by Apple
3rd June: 71 days later we receive our first payment from Apple

49. barrier #2
changing platforms is a pain

50. barrier #2
changing platforms is a pain

51. barrier #2
changing platforms is a pain

52. iOS App Revenue
Apple,
30%
Developer,
70%
barrier #2
changing platforms is a pain

53. barrier #2.5
some platforms are unbearable

54. “Our SDK / development platform is like a
rundown 1990′s Ford Explorer……
…..Offer shit tools and we shouldn’t be
surprised when we see shit apps.”
barrier #2.5
some platforms are unbearable

55. barrier #3
lack of openness in aviation

56. what can we do with tablets?

57. what are tablets good at?
messaging reading
consuming media
updates
alerts
creating
editing
browsing & reviewing
noting & annotating

58. working smarter
office
home travel

59. tech pubs

60. data acquisition

61. charts & navigation

62. in-flight entertainment

63. business intelligence

64. eLearning

65. hang in there
we’re nearly finished….

66. the future of tablets in aviation

67. native apps vs web apps
vs

68. HTML5 web apps

69. offline capability
app store independence
zero day releases
device & OS integration
platform neutral development

70. offline capability
app store independence
zero day releases
device & OS integration
platform neutral development

71. ruggedized tablets

72. extending apps with peripherals
image credit Mike Kneufel

73. near field communication sensors

74. near field communication sensors

75. near field communication sensors

76. near field communication sensors

77. near field communication sensors

78. near field communication sensors

79. fast forward to 2015….
genuine
ubiquity
*Gartner study

80. audience participation

81. how many of you currently
have access to a
tablet device?
(either personal, via work or as part of a pilot programme)
question #1

82. how many of you are currently
deploying or piloting
tablet devices?
(to cabin crew, flight crew or engineers for non-generic use)
question #2

83. how many of you feel
your business is NOT
ready to make full use of
tablet devices yet?
question #3

85. thank you
@conduce
paul.saunders@conduce.net

86. your questions

87. more information…
http://www.conduce.net
http://www.slideshare.net/thesaundi
http://www.apple.com/ipad/business
scan this for more of my stuff

88. even more information…
image credits:
Most images sourced via Creative Commons Licenses on Flickr. Thanks to the following Flickr users:
Pills by Erix!, Filmore_photography, smoking_2much, Debs, Martin_Cathrae & xJasonRogersx
Low Hanging Fruit by Kevin_Grocki; Platform 3,4 & 5 by The Justified Sinner; iPads in Education by datbates
The image of the iPad in use by a pilot was taken from the Alaska Airlines press release.
Thanks also to carsonified.com & lostandtaken.com for the other free backgrounds
All logos and product images taken from vendor websites.
The rest were screenshots or my own photos & images.
source data:
Most data for this presentation has come directly or indirectly from Apple Inc.
Unless specific surveys or data sources were identified all information is anecdotal.
Information sources include but are not limited to:
Wired, Engadget, Gizmodo, Flight Global, Aviation Week, Slideshare, Tech Crunch, BGR, TNW
This presentation is published with a Creative Commons
Attribution-NonCommercial-ShareAlike License
You are free to share, copy, distribute and transmit this work and you
are free to remix and adapt this work on condition that you attribute
the work and distribute the resulting work using the same or similar
license. Thank you - Paul