Google Analytics for Online Success
http://www.flyte.biz In this hour-long free webinar you’ll learn how to setup Google Analytics the right way, read and analyze your reports, and uncover new business opportunities. Details: Web marketing without measurement is like archery without a target: you don’t know how well you’re doing. Google Analytics–when properly configured and understood–can help small business owners and entrepreneurs discover which online marketing campaigns are working and which ones should be dropped. Once you know how to read your analytics you’ll better understand how people found your site, what their behavior was like once they got there, and how to improve your conversion rates. Attendees will learn: How to set up and get the most out of Google Analytics How to read and understand reports, and which reports are essential to your success How to setup Goals to track which referral sources are worth the most to your business. How to analyze these reports to make changes to your website and improve your conversion rates.
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Google Analytics for Online Success
- 1. flyte school Google Analytics for Online Success! Rich Brooks flyte new media flyte.biz flyteblog.com twitter.com/therichbrooks
- 2. TODAY’S GOALS • To understand how to: • Install Google Analytics • Setup goals, filters & users • Read, analyze & act on your reports
- 3. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
- 4. WHY GOOGLE ANALYTICS? • Cost • Insights • Improved marketing
- 5. GET A GOOGLE ACCOUNT
- 6. SIGN UP FOR GOOGLE ANALYTICS
- 11. ADDING USERS
- 12. CREATING GOALS
- 13. CREATING FILTERS
- 14. PROFILE SETTINGS
- 16. SOCIAL SETTINGS
- 17. GA DASHBOARD
- 19. REAL TIME DATA
- 20. STANDARD REPORTS
- 22. COMPARING DATES
- 25. IN-PAGE REPORTS
- 28. LOCATION
- 29. VISITOR FLOW
- 30. TRAFFIC SOURCES 0 0 0 0
- 31. TRAFFIC OVERVIEW
- 32. ALL TRAFFIC
- 33. REFERRAL TRAFFIC
- 34. DIGGING DEEPER
- 36. QUERIES
- 37. QUERIES
- 39. SOCIAL OVERVIEW
- 40. CONTENT MENU
- 41. CONTENT OVERVIEW
- 43. LANDING PAGES
- 44. EXIT PAGES
- 45. CONVERSION MENU
- 46. GOALS
- 48. GOAL FLOW
- 49. URL BUILDER
- 50. THANK YOU Rich Brooks flyte new media flyte.biz flyteblog.com @therichbrooks
Notas do Editor
- Best practices in setting up GA account
- Advanced Segments: Allow us to track specific groups w/in GA, such as people who came through FB, or Mainers, or people who bought from our store Annotations: Notes. You can enter them here, but chances are you want to enter them from the timeline itself. Channel Groupings: Fairly advanced tactic of measuring effectiveness of different channels that are either created by GA or that you create your own. We're going to skip over this today. Custom alerts: allow you to create alerts for when activities are recorded in GA. I.e., a sudden drop in traffic from India, or an influx of FB traffic. Scheduled emails: a list of scheduled emails GA sends out. This way you can get emails delivered to you or other key people in your company. Shortcuts: provide faster access for reports you use most often. So, if you continually compare page views from FB to page views from Twitter, you can save that as a shortcut. Only thing that's not saved is the date range. Share assets: ability to create reports and share the report structure, but not your data, with someone else.