This document outlines an agenda and presentation for a two-day workshop on business model canvas by The Qube. Day one covers defining business models, the nine blocks of the business model canvas, and exercises for participants to write an elevator pitch and build out their own business model canvas. Day two focuses on examples of business models, more time for participants to work on their canvas, and an exercise to discuss their business model. The workshop teaches the key components and template (business model canvas) for describing how a business creates, delivers, and captures value for customers and itself.

1. Ldb - Startup
Business Model
CANVAS
11-12 October 2013
Speaker
Salvatore Modeo
salvatore.modeo@gmail.com

2. Agenda 11 October 2013
Part I – Definition
Part II – The 9 blocks
Exercise 1 – Write your Elevator Pitch
Exercise 2 – Build a Business Model
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3. Agenda 12 October 2013
Part III – Some ex. of Business Model
Exercise 3– Build your BM
Exercise 4 - Discuss your BM
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4. PART I
Definition
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5. Business Model Definition
“The Business Model describes
how an organization creates,
delivers, and captures value.”
Alexander Osterwalder
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6. Business Model Canvas
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7. PART II
The 9 blocks
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8. Customer Segment
The target audience for a business‘ products and services.
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9. Customer Segment
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10. Value Proposition
The products and services a business offers (Your Elevator Pitch)
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11. Value Proposition
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12. Nokia - Value Proposition
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13. Exercise 1 – 15’ work + 30’ Q&A
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14. Write your Elevator Pitch – 15’
Sentence no. 1:
For (target customer/user) who (statement of the need
or opportunity), the (product/service name) is a
(product/service category) that (statement of benefit).
Sentence no. 2:
Unlike (primary competitive alternative), our product
(statement of primary differentiation).
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15. Discuss your EP – 30’
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16. Customer Relationship
The links a company establishes between itself and its different customer segments.
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17. Customer Relationship
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18. Channels
The means by which a company delivers products and services to customers.
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19. Channels
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20. Revenue Streams
The way a company makes money through a variety of revenue flows.
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21. Revenue Stream
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22. Key Activities
Key activities are the activities you need to perform in order to bring your value
proposition to your customer segments.
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23. Key Activities
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24. Key Resources
Key resources are the assets required to offer and deliver your value proposition to
your customer segments.
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25. Key Resources
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26. Key Partners
Some activities are outsourced and some resources are acquired outside the enterprise.
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27. Key Partners
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28. Cost Structure
The monetary consequences of the means employed in the business model.
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29. Cost Structure
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30. Exercise 2 – Build a Business Model
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31. Build a Business Model of …
The Qube è un’associazione formata da giovani che
hanno intrapreso un cammino imprenditoriale in una
startup o una spin-off.
L’associazione trae la sua origine dalla volontà dei soci
fondatori di sostenere i processi di valorizzazione
della ricerca scientifica e tecnologica come strumento
di crescita e competitività facendo riferimento in
particolare alle nuove imprese innovative.
L’associazione persegue finalità di aggregazione
sociale tra persone, aziende, enti e organizzazioni che
condividono la ricerca scientifica, lo sviluppo di
soluzioni innovative e l’accelerazione dello sviluppo di
imprese attraverso una serie di servizi.
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32. The Qube - Canvas
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33. PART III
Some Examples
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36. Start-up
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42. Exercise 3 – Build Your Canvas
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43. 60 Minutes of work
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44. References
• A. Osterwalder - Business Model Generation
• J. Bowsma – BM Generation - FAME Workshop Vujade Ltd.
• J. Bowsma – Collection of Business Model Canvases –
Vujadè Ltd.
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45. • Qui vedrei bene….uno sfondo tutto grigio,
il logo MRS centrale…e i contatti….
Thanks for your attention
www.theqube.eu
salvatore.modeo@gmail.com
follow us on
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