Hello and good morning to all of you. And thank you for joining me here in my 20-min presentation on mobile and inbound.
Before we get started, I would like to share this short video with you.
Credit where credit is due : I got this through Greg Hickman from Mobile Mixed, who got this from Bruce Hershey, senior director of mobile at Merkle. So Bruce created three different profiles for customer usage behaviors, and when you are creating your won user personas these will offer you a great starting point.
