Inbound Marketing Summit - eCommerce 2015: From Shopping Carts to Shopping Experiences - Sonja Wraith

•Transferir como PPTX, PDF•

0 gostou•355 visualizações

thepulsenetwork

Marketing Negócios Tecnologia

HARTMANEVENT

Create Digital Miracles

1

follow the Hippo trail: onehippo.com

2

76% 26%
WILL NOT SHOP ON THAT SITE
Source: Brian Walker, “Welcome to the Era of Agile Commerce, Forrester, March 2011

WILL NOT SHOP WITH THAT FIRM
follow the Hippo trail: onehippo.com

Create Digital Miracles

Bad websites kill business

HARTMANEVENT

3

Create Digital Miracles

27%

HARTMANEVENT

LOST BUSINESS
Of customers who researched a product or service
on a company’s website and couldn’t find the
information they were looking for gave up altogether
or did business with another company.

Source: Forrester Research Inc., November 2012
“Websites That Don’t Support Customers Waste Millions”

follow the Hippo trail: onehippo.com

4

Create Digital Miracles

Before

HARTMANEVENT

follow the Hippo trail: onehippo.com

5

Create Digital Miracles

eCommerce 2015: From Shopping Cart
to Shopping Experience

HARTMANEVENT

Sonja Wraith, VP Marketing
@sonjawraith
October 10, 2013
Utrecht, The Netherlands

follow the Hippo trail: onehippo.com

Mais conteúdo relacionado

Mais procurados

How can marketing technology help to build meaningful relationships and save lives. In this session for #BIsummit I talk about the Salesforce Marketing Cloud and how the thinking behind the way that it was built inspired the new Salesforce Health Cloud. My personal highlight was talking about how Salesforce has used its profits to help build UCSF Benioff Children's Hospital on the way to creating the world's first connected hospital. VIDEOS • Marketing Cloud Demo [Journey Builder]: https://www.youtube.com/watch?v=HpOBGc-PoNI • BigData Viz Video by 422 South: https://www.youtube.com/watch?v=rJC7B-9ZfhE • UCSF Benioff Children's Hospital Tour: https://www.youtube.com/watch?v=-2NSmkb3Y0o

Brand Innovators Content Marketing [KEYNOTE]

Jeremy Waite

Solve presentation

bopent

Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.

5 false assumptions about your online traffic

Red Orbit digital marketing

B2B marketing is changing faster than most marketers can grasp and act on. In this session from LinkedIn, you’ll learn key emerging trends in B2B marketing and find out how programmatic advertising can help B2B advertisers capitalize on new opportunities. The presentation aims to challenge you to question conventional marketing wisdom and rethink how to build brand and generate revenue through programmatic.

The Future of B2B Marketing: Trends and Implications for Marketers

Demandbase

The Marketing Analytics Stack - How to Use Customer Data for Traction and Growth

Paul Boyce

Marketing That Saves Lives

Jeremy Waite

One Mobile Media Power Point

Mike Esser

"We ask too much of technology and not enough of ourselves". Discussing the new Salesforce Health Cloud, IoT Cloud, Marketing Cloud and Connected Hospitals. • IoT Cloud video: https://www.youtube.com/watch?v=OlE5N-wOBWM • Health Cloud Info: http://www.salesforce.com/industries/healthcare/health-cloud/ • UCSF Children's Hospital: https://www.youtube.com/watch?v=-2NSmkb3Y0o • 422 South IoT Dataviz: https://www.youtube.com/watch?v=8PuEK855AN4 • Berlin Traffic Dataviz: https://www.youtube.com/watch?v=_bLenYtXnHE

Data Natives 2015 Keynote, Berlin.

Jeremy Waite

Sales always drive revenue…mobile doesn’t convert…only women buy handbags. PPC marketers quickly buy into the same beliefs over & over again about expected eCommerce performance outcomes. But where’s the data to back it up?? Have you checked all your assumptions at the door when approaching PPC in the eCommerce space? In this session, let’s reexamine the practices we preach and debunk some common paid search assumptions around: - Promotions & Sales - Bidding strategy - Device targeting - Demographic purchasing behaviors

Debunking Your eCommerce Assumptions - HeroConf LA 2017 - Maddie Cary

Maddie Cary Deuel

Crushing Your Quota with Social Selling

Maximizer Software

Technology trends are important to any business because they define the next generation of marketing and consumer strategy. We’ll focus on the quickly evolving communication landscape and the impacts of increased consumer mobility, localization, smart machines, and the power of social. Based on six years of extensive research of over 10,000 global consumers, we've discovered seven trends that will be changing your business in the years to come. The session will equip you with the knowledge needed to understand and use tools to build a successful brand.

#CNX14 - 7 Technology Trends Transforming Customer Communication

Salesforce Marketing Cloud

5 Things You Should Know About the Secondary Ticketing Market

Etix

Practical advice for measuring, analyzing, and reporting on your nonprofit's ...

Sarah M Worthy

Specialty retailers who are not participating in social media miss opportunities every day to serve and build stronger bonds with their customers. From customer service, to customer acquisition, to community building and influencer outreach, specialty retailers have an opportunity to leverage their competitive advantage as place-based entities and members of their community to build relationships and drive sales. In this presentation, Sara Lingafelter, Social Media Specialist at REI, will present a case study on REI's local social media program, share her views on unique opportunities for specialty retailers, and host a Q&A session, from which multi- and single door retailers will be able to take away best practices, tips and tricks. Whether you're a Google+ early adopter or still haven't claimed your Yelp business listing, this presentation will provide practical advice for developing your own local retail social strategy. Originally delivered at Outdoor Retailer Winter Market 2012 in January, 2012, this presentation also includes relevant stats, studies, and tips for brands and non-retail companies who are participating or thinking about participating in social media.

Get Local with Social, Jan 2012

Sara Lingafelter

4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Print...

Mike Merrill

Fixing marketing data: how to achieve success in a data-driven world

MAD//Fest London

Blackstone keynote

JordanChenery1

We all want that insight that will 2x our revenue or bump up our conversion rate by 20%. Before you can get that though, you need to have accurate data that you can actually trust. In this webinar, Ruben Ugarte, founder of Practico Analytics will show you the most common mistakes that companies make when they are setting up their analytics tools. Some of these mistakes might not seem important in the beginning but they will become obvious 6 months after your implementation. You'll learn: Why you need a plan before you ever write a single line of code and how skipping this almost guarantees you will fail. How a little detail like event names can make your data a joy or a pain to work with. Why adding more tools isn't always better despite how fun it may seem.

7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...

Kissmetrics on SlideShare

Florian Gramshammer, MD, Impact The quality of (big) data has for a long time been a crux for CMOs. Instead of creating a true view that positions their brand to make sound decisions, CMOs are creating data Frankenstein monsters by stitching data together from different warehouses, assembling disparate findings, and failing to optimize decisions around the customer journey. In this session, Florian Gramshammer, MD of Impact EMEA, will discuss the importance of examining, cleansing, and accounting for your data carefully in a way that will inform sound decisions about your paid marketing and media spend; how CMOs can become data stewards within their own organizations and lead their teams with confidence; and how to establish whole, pure entities that will promote industry-wide innovation

Fix, don't stitch: be a steward of your marketing data

MAD//Fest London

Presented by one of the top strategic branding and design leaders in the retail and restaurant space, Tré Musco shares the results of a one-year study Tesser conducted into the future of retailing. He focuses on key drivers for the next decade that will shape the success of retail and talk about ways to leverage them. Hyper-showrooming, a term Tesser coined, combines a multisensory in-store experience with instantly accessible proprietary data. It will create a shopping experience that is more compelling than traditional bricks and mortar and anything online. In addition to a fascinating discussion on how to tailor hyper-showrooming experiences to different retail sectors, Musco also reveals findings on: micro-personalization, how technology will enhance the shopping experience without interrupting it; the changing role of store employees to concierges and curators; characteristics of the emerging shoppers; and the evolution of retail stores as emotional destinations. Welcome to the future of retail!

Creating The Next Transformation in Retail: The Hypershowroom

Tesser

Mais procurados (20)

Brand Innovators Content Marketing [KEYNOTE]

Solve presentation

5 false assumptions about your online traffic

The Future of B2B Marketing: Trends and Implications for Marketers

The Marketing Analytics Stack - How to Use Customer Data for Traction and Growth

Marketing That Saves Lives

One Mobile Media Power Point

Data Natives 2015 Keynote, Berlin.

Debunking Your eCommerce Assumptions - HeroConf LA 2017 - Maddie Cary

Crushing Your Quota with Social Selling

#CNX14 - 7 Technology Trends Transforming Customer Communication

5 Things You Should Know About the Secondary Ticketing Market

Practical advice for measuring, analyzing, and reporting on your nonprofit's ...

Get Local with Social, Jan 2012

4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Print...

Fixing marketing data: how to achieve success in a data-driven world

Blackstone keynote

7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...

Fix, don't stitch: be a steward of your marketing data

Creating The Next Transformation in Retail: The Hypershowroom

Destaque

Inbound Marketing Summit - Building Your Personal Brand Through Inbound Marke...

thepulsenetwork

From the CEO to the CMO to the IT Department, it’s not just about marketing anymore. How do companies survive and thrive in a world where the old ways of marketing aren’t getting it done? Brand marketing didn’t change much for fifty years. We built an entire global marketing and advertising industry on a tried and true set of beliefs and practices. We created an entire class of “experts” — people who could reliably develop and implement programs designed to get attention, increase awareness, change minds, build brand personality, create preference, and in the end, persuade people to believe in our brands. In short– to create customers. Clark outlines the challenges faced by the industry, presents some inspirational and successful case histories, and most importantly, presents a roadmap for succeeding in an ever-shifting media and consumer landscape. This session is a must-see for anyone who is seeking to understand where we have been, where we are now, and where we need to go in the future.

Clark kokich - why ceos are terrified of new digital technology and what to d...

thepulsenetwork

Trobbins inbound-marketing-summit-v2

thepulsenetwork

Inbound Marketing Summit - Karl Wirth

thepulsenetwork

Jim ewel

thepulsenetwork

Inbound Marketing Summit - World War C: How to Survive and Thrive in a World ...

thepulsenetwork

Inbound Marketing Summit - Content Marketing Gets Social - Tom Gerace

thepulsenetwork

Inbound Marketing Summit - Email Marketing: How to Get the Most Out of It - B...

thepulsenetwork

Destaque (8)

Inbound Marketing Summit - Building Your Personal Brand Through Inbound Marke...

Clark kokich - why ceos are terrified of new digital technology and what to d...

Trobbins inbound-marketing-summit-v2

Inbound Marketing Summit - Karl Wirth

Jim ewel

Inbound Marketing Summit - World War C: How to Survive and Thrive in a World ...

Inbound Marketing Summit - Content Marketing Gets Social - Tom Gerace

Inbound Marketing Summit - Email Marketing: How to Get the Most Out of It - B...

Semelhante a Inbound Marketing Summit - eCommerce 2015: From Shopping Carts to Shopping Experiences - Sonja Wraith

Direct Response Marketing - Switzerland

Jeff Pinkham

Nominet

Digital Leaders

"Growth Hacking for Developers" by Luca Barboni You don't have to be a developer to be a growth hacker, but it helps! Growth hacking, often defined as "experiment-driven marketing", is a mindset that created a new professional hybrid between the marketer and the software engineer, capable of tapping into data-backed insights to optimize product features and running successfull marketing campaigns. In this talk we'll see how growth hacking changes the traditional marketing game and how your coding skills can make you also a great at growth marketing.

Growth Hacking for Developers

Codemotion

E marketer whats_a_brand_site_for_engaging_consumers_across_multiple_channels

AdCMO

Growth Hacking - [#shareIQUII - Workshop]

IQUII

The Death of Pureplay Retail

G3 Communications

Retailers lose $18 billion annually due to abandoned shopping carts; here are industry statistics on the issue, as well as tips on how to recapture that revenue using email marketing. Also here: tips for keeping people from abandoning carts in the first place. Jeanne is a recognized expert in email marketing strategy; she has over 20 years of experience helping companies make their digital marketing efforts more effective and more profitable.

How to Finally Abandon Shopping Cart Abandonment Issues, Jeanne Jennings, Mar...

JeanneJennings.com, Inc.

Session on digital transformation , chennai summit Aug 2016

PESHWA ACHARYA

The Future of Innovative Marketing - Carole Lamarque

Carole Lamarque

Thriving in an Era of Digital Disruption - ASAPS 2018

RealSelf

Future of Marketing

Mathew Sweezey

Slides from the eCommerce marketing webinar where Johann van Tonder from AWA Digital and Sushant Sharma from VWO talk about eCommerce insight generation for the holiday season and how to form a marketing strategy around the same. *Key Takeaways From the Talk* 1- Generating eCommerce insights based on user behavior 2- Using generated insights to plan time-boxed campaigns 3- Data backed case studies with proven success rates

[Webinar]: eCommerce Insights Generation For a Super Holiday Season

VWO

Social Media Marketing

Ami Sampath

Presented at Surf Expo on Thursday, January 14, 2016 in Orlando FL by Mike Duncan. It’s no longer enough to build a beautiful website and wait for sales to roll in. In order to succeed, your business needs to take advantage of multiple channels, such as mobile, social, and PPC, in order to attract the traffic you need to succeed. In this session, we’ll discuss effective strategies, creative tactics, and shipping solutions to help your business stand out across every channel.

SEO Multi-Channel Ecommerce and Shipping

Sage Island

Online shopping has surged amid the pandemic, and what should be a boom for eCommerce has been tempered by the dramatic rise of fraud. This webinar looks at how much fraud is really costing merchants and what companies can do about it. Here's what was covered in the webinar: - How much fraud is really costing merchants by looking at all aspects of fraud detection and prevention, including fraud rates, impacts, and other latent challenges - What steps companies can take to stop fraud while not increasing the risk of denying legitimate transactions

ECommerce Fraud: It's Costing Merchants More Than They Think

Vesta Corporation

Digital Transformation is disrupting your business. If you go no further than "uber-ing" a ride to airport, ordering a product from Amazon, you'll know that business as usual doesn't apply. 74% of executives believe that digital transformation is about improving value for customers. Volker Hildebrand of SAP Hybris explains what it means and how going Beyond CRM enables you to engage better with customers - in his Keynote from #CRM2016 - CRM Insider. For more about CRM see: http://www.sap.com/beyondCRM

Digital Transformation: Thinking Beyond CRM

SAP Customer Experience

From Innovation To Execution: Best Practices For Retailing In The Age Of The ...

G3 Communications

Shelly Kramer - Closing the Trust Gap

John Blue

The total presentation is based on two pdf and discusses two different scenarios of e-commerce and the digitalization of the online market system. The first pdf is Consumers Are Showrooming and Webrooming Your Business, Here's What That Means and What You Can Do About It The second pdf is How AI is Streamlining Marketing and Sales The pdf are described with proper survey statistics and relevant examples.

Consumers Are Showrooming and Webrooming Your Business, Here's What That Mean...

Md. Mehadi Hassan Bappy

The State of Retail Online 2019

National Retail Federation

Semelhante a Inbound Marketing Summit - eCommerce 2015: From Shopping Carts to Shopping Experiences - Sonja Wraith (20)

Direct Response Marketing - Switzerland

Nominet

Growth Hacking for Developers

E marketer whats_a_brand_site_for_engaging_consumers_across_multiple_channels

Growth Hacking - [#shareIQUII - Workshop]

The Death of Pureplay Retail

How to Finally Abandon Shopping Cart Abandonment Issues, Jeanne Jennings, Mar...

Session on digital transformation , chennai summit Aug 2016

The Future of Innovative Marketing - Carole Lamarque

Thriving in an Era of Digital Disruption - ASAPS 2018

Future of Marketing

[Webinar]: eCommerce Insights Generation For a Super Holiday Season

Social Media Marketing

SEO Multi-Channel Ecommerce and Shipping

ECommerce Fraud: It's Costing Merchants More Than They Think

Digital Transformation: Thinking Beyond CRM

From Innovation To Execution: Best Practices For Retailing In The Age Of The ...

Shelly Kramer - Closing the Trust Gap

Consumers Are Showrooming and Webrooming Your Business, Here's What That Mean...

The State of Retail Online 2019

Mais de thepulsenetwork

Inbound Marketing Summit - 5 Steps to Agile Marketing - David Reske

thepulsenetwork

Inbound Marketing Summit - The 5 Rules of Real-Time Engagement - Michael De M...

thepulsenetwork

Inbound Marketing Summit - How to Make Content Leads, Sales Leads - Patrick C...

thepulsenetwork

Inbound Marketing Summit - Winning the Hidden Sales Cycle - Trip Kucera

thepulsenetwork

Inbound Marketing Summit - OmniChannel Content Excellence - Kevin Cochrane

thepulsenetwork

Inbound Marketing Summit - Powered by Personalization - Nate Wolfson

thepulsenetwork

Inbound Marketing Summit - SEO Fundamentals for Content Marketing - Andrew Du...

thepulsenetwork

Inbound Marketing Summit - Driving Digital Loyalty - Donna Pahel

thepulsenetwork

Inbound Marketing Summit - The New Road to Social Media - Dave Dabbah

thepulsenetwork

Inbound Marketing Summit - Mobile is the New Inbound - Bart DePelsmaeker

thepulsenetwork

Content Marketing 360: Empowering Your Community through Content

thepulsenetwork

Allen Bonde's IMS NYC 2013 Keynote - Selling at the Top of the Funnel with Ta...

thepulsenetwork

Trip kucera

thepulsenetwork

Kokich future m - oct 2012

thepulsenetwork

Insightera mike telem customer presentation

thepulsenetwork

Clark the new thought leadership

thepulsenetwork

1 b. shivsingh

thepulsenetwork

2012 10 23 meclabs for ims jon powell (v2jp)

thepulsenetwork

Jon Powell - MECLABS - offer response optimization - IMS Boston 2012

thepulsenetwork

Jill Talvensaari - Io Intergration - how top brands automate to innovate - IM...

thepulsenetwork

Mais de thepulsenetwork (20)