Slides Asha Gupta recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
2. Every company has a Mission Statement
An agreed upon, lasting statement that all employees know by heart
3. As PMs, we translate the Mission Statement into Product
All the decisions we make should be consistent with, and advance the mission
4. But, translating lofty Mission Statement to Product is tough
How does “To re-imagine commerce in ways that build a more fulfilling and lasting
world” help me design a new review system for Etsy items?
5. Product Principles make the Mission Statement actionable
Set of rules that we as PMs can use to make decisions
11. Customer.io
Product Principles
• Make it hard to make mistakes
• Make our users feel like they have superpowers
• Make our users’ success easy to share
Example
31. Steps
1. Clearly articulate your company mission
II. PM / decision makers write down 3-5 times when they’ve faced tough Product Decisions
III. Group by common questions, summarize.
IV. Generate clearly articulated POVs for each common question.
V.Translate into Product Principles