Trends and Data from the PPA State of the Industry discussed in this interactive workshop

1. “ State of the Industry” Where have we come from? Where are we going to? Workshop Session Lead- Russell Gardner (PPA Exec Member)

7. Industry benchmarks changing Year Admissions Parties Catering “ Industry Benchmark” 33.3% 33.3% 33.3% 2007 39% 26% 35% 2008 41% 24% 35%

8. Decline in Party Revenues – why ? Year Admissions Parties Catering “ Industry Benchmark” 33.3% 33.3% 33.3% 2007 39% 26% 35% 2008 41% 24% 35% 2009 42% 20% 38%

9. 2a) What is driving the reduction in parties and can this trend be reversed ? 2b) Are ‘do it’ yourself parties growing, if so, is this a positive or negative trend ?

10. Site Profitability 2009 Percentage 2008 Percentage A NET profit 54% 50% Around break even 15% 11% A NET loss 23% 22% No Response 8% 17%

11. 3a) Are your current profit levels acceptable ? List your top 3 ways of improving profit margins ? 3b) 20% VAT opportunity or threat ?

12. Group Workout Session 1) Has the market reached saturation point? If so, what does this mean for PPA members? 2a) What is driving the reduction in parties and can this trend be reversed ? b) Are ‘do it’ yourself parties growing, if so, is this a positive or negative trend ? 3a) How can we improve current profit margins ? List your top 3 ways of improving profits b) Is forthcoming 20% VAT opportunity or threat ?

14. The SOTI report will be available from the PPA shortly as well as notes and information from this session Thank-you