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@THEPLAYETHIC




OLD MEDIA MEETS
AMBIENT MEDIA?
@THEPLAYETHIC




                     SO I KNOW
                     TRADITIONAL
                     NEWS MEDIA…
                     … BUT IT
RADIO JOURNALIST     WASN’T
OF THE YEAR, 2006    ENOUGH…
@THEPLAYETHIC

TWITTER/SOCIAL
MEDIA LETS YOU PLAY
AT BEING A
JOURNALIST…
@THEPLAYETHIC
@THEPLAYETHIC




SHOULDA USED QIK.COM…
@THEPLAYETHIC
BUT IF YOU’RE NOT PLAYING AT IT…             @THEPLAYETHIC

OBVIOUS USES OF TWITTER FOR TRADITIONAL JOURNALISM:

 1: BEAT REPORTING (USE CONTENT SEARCH, GEOLOCATED)
 2: EARLY WARNING (COMMUNITIES DECIDING WHAT’S NEWS)

 3: REALTIME CONTENT (PHOTOS/AUDIO/VIDEO, 1-LINE DESCRIPTION)

 4: TRACEABLE SOURCES / INTERVIEWEES / LEADS (@PUNTER)

 5: “CAN YOU HELP?” (#QUESTION AT AM, #ANSWERS AT PM)

 6: PROMO TOOL FOR TITLES/INDIVIDUAL JOURNALISTS/PIECES

 7: EXPERTISE ARCHIVE (FOLKSONOMY OF KNOWLEDGE, ON THE MOVE)
TOUGH QUESTIONS ABOUT TWITTER/ SOCIAL       @THEPLAYETHIC
MEDIA AND NEWS…


 WHO VERIFIES THESE FLOWS OF INFORMATION? THE NEWS
 ORGANISATION - OR THE ‘TRUTH COMMUNITY’? WHAT’S THE VALUE IN
 CLAIMING AUTHORITY?


 CAN WE BREAK OUT OF “140” AS A DESIGN/CONTENT LIMITATION FOR
 REAL-TIME MEDIA? MESO-BLOGGING AS WELL AS MICRO-BLOGGING?


 HOW “COLLABORATIVE” AND “DISTRIBUTED” ARE JOURNALISTS
 PREPARED TO BE ABOUT THEIR WORK PROCESS? (SEE WSJ’s
 LIMITATIONS ON SOCIAL NETWORK UPDATING)
TWITTER AND THE GENERAL CRISIS OF THE   @THEPLAYETHIC
                                          #THEPLAYETHIC
  NEWS BUSINESS?

 IN ROCK’N’ROLL 2.0 THEY SAY “USE WHAT IS
 UBIQUITOUS TO DRIVE PEOPLE TO WHAT IS SCARCE”




TWITTER/SOCIAL MEDIA MAKES NEWS UBIQUITOUS. BUT
WHAT IS SCARCE IN JOURNALISM & CAN BE
VALUED/MONETISED? NOT PAYWALLS…BUT AUTHORITY?
@THEPLAYETHIC




           @THEPLAYETHIC
PAT KANE   PLAYETHICAL@GMAIL.COM
           WWW.THEPLAYETHIC.COM

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The challenge of "140" to News Media

  • 2. @THEPLAYETHIC SO I KNOW TRADITIONAL NEWS MEDIA… … BUT IT RADIO JOURNALIST WASN’T OF THE YEAR, 2006 ENOUGH…
  • 3. @THEPLAYETHIC TWITTER/SOCIAL MEDIA LETS YOU PLAY AT BEING A JOURNALIST…
  • 7. BUT IF YOU’RE NOT PLAYING AT IT… @THEPLAYETHIC OBVIOUS USES OF TWITTER FOR TRADITIONAL JOURNALISM: 1: BEAT REPORTING (USE CONTENT SEARCH, GEOLOCATED) 2: EARLY WARNING (COMMUNITIES DECIDING WHAT’S NEWS) 3: REALTIME CONTENT (PHOTOS/AUDIO/VIDEO, 1-LINE DESCRIPTION) 4: TRACEABLE SOURCES / INTERVIEWEES / LEADS (@PUNTER) 5: “CAN YOU HELP?” (#QUESTION AT AM, #ANSWERS AT PM) 6: PROMO TOOL FOR TITLES/INDIVIDUAL JOURNALISTS/PIECES 7: EXPERTISE ARCHIVE (FOLKSONOMY OF KNOWLEDGE, ON THE MOVE)
  • 8. TOUGH QUESTIONS ABOUT TWITTER/ SOCIAL @THEPLAYETHIC MEDIA AND NEWS… WHO VERIFIES THESE FLOWS OF INFORMATION? THE NEWS ORGANISATION - OR THE ‘TRUTH COMMUNITY’? WHAT’S THE VALUE IN CLAIMING AUTHORITY? CAN WE BREAK OUT OF “140” AS A DESIGN/CONTENT LIMITATION FOR REAL-TIME MEDIA? MESO-BLOGGING AS WELL AS MICRO-BLOGGING? HOW “COLLABORATIVE” AND “DISTRIBUTED” ARE JOURNALISTS PREPARED TO BE ABOUT THEIR WORK PROCESS? (SEE WSJ’s LIMITATIONS ON SOCIAL NETWORK UPDATING)
  • 9. TWITTER AND THE GENERAL CRISIS OF THE @THEPLAYETHIC #THEPLAYETHIC NEWS BUSINESS? IN ROCK’N’ROLL 2.0 THEY SAY “USE WHAT IS UBIQUITOUS TO DRIVE PEOPLE TO WHAT IS SCARCE” TWITTER/SOCIAL MEDIA MAKES NEWS UBIQUITOUS. BUT WHAT IS SCARCE IN JOURNALISM & CAN BE VALUED/MONETISED? NOT PAYWALLS…BUT AUTHORITY?
  • 10. @THEPLAYETHIC @THEPLAYETHIC PAT KANE PLAYETHICAL@GMAIL.COM WWW.THEPLAYETHIC.COM