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Semelhante a More than just social networking
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More than just social networking
- 1. Welcome More than just social networking… By Jonathan Oslar and Faraaz Noor 17th November 2011 page More than just social networking… 1 of 34 17th November 2011
- 2. More than just social networking Greater emphasis is being placed upon having a social networking strategy Businesses need to remember… A strong brand is vital to success Not to run before they can walk… Photo credit: © All rights reserved by gottahaveme927 page More than just social networking… 2 of 34 17th November 2011
- 3. So what are we going to share with you? page More than just social networking… 3 of 34 17th November 2011
- 4. Brand identity “ A brand is not a product. It is the sum total of everything a company does — the good, the bad and even the off ” strategy — that creates a large context or an identity in the consumer’s mind. Scott Bedbury Formerly of Nike and Starbucks page More than just social networking… 4 of 34 17th November 2011
- 5. What is a brand? PROMISE TRUST Photo credit: © All rights reserved by mytych page More than just social networking… 5 of 34 17th November 2011
- 6. page More than just social networking… 6 of 34 17th November 2011
- 7. page More than just social networking… 7 of 34 17th November 2011
- 8. page More than just social networking… 8 of 34 17th November 2011
- 9. page More than just social networking… 9 of 34 17th November 2011
- 10. Your brand should… page More than just social networking… 10 of 34 17th November 2011
- 11. A brand is… page More than just social networking… 11 of 34 17th November 2011
- 12. Brand evolution page More than just social networking… 12 of 34 17th November 2011
- 13. Brand evolution page More than just social networking… 13 of 34 17th November 2011
- 14. Brand evolution page More than just social networking… 14 of 34 17th November 2011
- 15. The basics Logo design Your color palette Typography Imagery page More than just social networking… 15 of 34 17th November 2011
- 16. A Discovery Process page More than just social networking… 16 of 34 17th November 2011
- 17. Value proposition… A Value Proposition must include the following: A description of "What” you provide Be able to respond to "So what?” Have the ability to quantify "How much” And…Provide Proof And remember, a good Value Proposition should be able to be written on the back of a napkin page More than just social networking… 17 of 34 17th November 2011
- 18. The search engine of the world The leader in low prices and vast selection The operating system of the world page More than just social networking… 18 of 34 17th November 2011
- 19. Marketing A marketing strategy defines the businesses objectives and describes the way you're going to satisfy customers in your chosen markets So what should my marketing strategy consist of? The scope of the business Marketing objectives Target segments and positioning Marketing mix page More than just social networking… 19 of 34 17th November 2011
- 20. High end marketing campaign page More than just social networking… 20 of 34 17th November 2011
- 21. Don’t be afraid to be different page More than just social networking… 21 of 34 17th November 2011
- 22. Cost effective marketing page More than just social networking… 22 of 34 17th November 2011
- 23. Website solutions Every new business should have an online presence It’s not just how it looks, UI & UE From thorough contact information to customer testimonials, here are the essentials that every small business website should have for it to effectively help you do business page More than just social networking… 23 of 34 17th November 2011
- 24. Not best practice... page More than just social networking… 24 of 34 17th November 2011
- 25. A clear description of who you are page More than just social networking… 25 of 34 17th November 2011
- 26. A simple, sensible Web address page More than just social networking… 26 of 34 17th November 2011
- 27. User friendly page More than just social networking… 27 of 34 17th November 2011
- 28. Easy-to-find contact information page More than just social networking… 28 of 34 17th November 2011
- 29. Customer testimonials page More than just social networking… 29 of 34 17th November 2011
- 30. page More than just social networking… 30 of 34 17th November 2011
- 31. Digital media Show the customer the product or service in action Simplify the product and give all of the information that the customer needs in less than three minutes Gain loyalty Use more than words and photographs page More than just social networking… 31 of 34 17th November 2011
- 32. Social networking Does simply having a Twitter account or Facebook page make your company social? page More than just social networking… 32 of 34 17th November 2011
- 33. So it is more than social media Social media can play an important part in a marketing strategy but there is more to it and it needs to be planned carefully You need to lay the marketing foundations: Branding Value proposition Marketing strategy Once all of these are in place you should enter the world of social networking page More than just social networking… 33 of 34 17th November 2011
- 34. Thank you page More than just social networking… 34 of 34 17th November 2011