Learn how to get the most as a wedding professional out of your Pink Bridal Show experience with these simple social media techniques and tips.

2. Presentation © 2012, Andrea McKee. All rights reserved.

3. • Announce on Facebook, Twitter, and any other
social media outlets your business uses.
• Tag us! On Facebook, type @The Pink Bride,
and select us from the drop-down menu. On
Twitter, type @pinkbrideco.
• Include a link in your announcements to the
show page for tickets!
Presentation © 2012, Andrea McKee. All rights reserved.

4. • On Facebook, share our show
images and announcements on your
business page. Also consider sharing
them on your personal profile if you
have potential clients who are
friends!
• Retweet our show announcements
on Twitter by hovering over our
status and clicking “Retweet.”
Keep an eye out on our Google+
and Pinterest pages for other
opportunities to share!
Presentation © 2012, Andrea McKee. All rights reserved.

5. Get brides to put you on their must-visit list at the show by offering a show-
only special to attendees!
Need a little inspiration? Options can include…
• Percentage-off packages if booked at the show
• Free gift for visiting your show booth
• Additional free hour added to any rental or service package
• Print credit if booked at the show
• Drawing for a give-away if they enter at your booth
…and anything else you can dream up to drum up excitement!
Presentation © 2012, Andrea McKee. All rights reserved.

6. • Announce your show-only offer across all social
media outlets your business uses!
• Post about your offer on The Pink Bride’s Facebook
page.
• Send your offer to Anna at
anna@thepinkbride.com so that your show special
can be announced in an email blast. Andrea follows
up then with a special post for show specials on
our blog!
• Consider using Facebook Offers to reach more
people with your great deal. (This is a paid option.
See www.facebook.com/help/offers for more info.)
• Your show special will be included in the list
handed out to brides as they enter our show so
that they’re reminded of what you’re offering!
Presentation © 2012, Andrea McKee. All rights reserved.

7. Let everyone know that you’re a Preferred
Professional with The Pink Bride by placing a
• Go to www.thepinkbride.com. badge on your website!
• Click the advertisers
link in the upper
right-hand corner.
• Choose your
preferred badge
design, and click Get
the Code.
• Enter this into the
HTML of your
website, or have
your IT assistant do
this.
Presentation © 2012, Andrea McKee. All rights reserved.

8. • Connect with us regularly via social media. We love to hear from you and help you
promote your business!
• Use the bride email list given to you the week or so after the show!
• Consider extending your show-only specials for the brides you’re emailing to get
post-show bookings or to influence brides you didn’t get a chance to speak with
during the show.
• If you do a mass mailing, always BCC your recipients. Nothing makes a bride less
likely to call you than proof that her wedding isn’t the only one you’re interested
in!
• Follow up with brides whose contact information you received while chatting with
them. This gives you a chance to let them know how much you enjoyed speaking with
them – and how much you’d love to be a part of their big day.
Presentation © 2012, Andrea McKee. All rights reserved.