Mais conteúdo relacionado Semelhante a Bootstrap Startup (20) Bootstrap Startup2. Objectives
1. The Bootstrap Startup Model
2. Business Foundation
3. Business Setup
4. Marketing
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3. A step-by-step process by which entrepreneurs can start a
business without borrowing money.
THE BOOTSTRAP STARTUP
MODEL
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4. The Bootstrap Startup Model
Businesses exist for two reasons only: to
solve problems and provide a platform for
individuals to walk out their purpose.
The better you are at accomplishing
these goals and letting the right people
know about it, the more money you will
make.
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5. The Bootstrap Startup Model
Business is an extension of that question
you are called to answer.
Making money is a consequence of doing
good business and not the reason.
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7. The Bootstrap Startup Model
1. Business Foundation
2. Business Setup
3. Marketing
4. Sales
5. Customer Development
6. Product Development
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8. 1. Purpose Summary
2. Concept
3. The Pitch
4. Business Plan
BUSINESS FOUNDATION
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9. Purpose Summary
What is your personal mission/purpose
statement?
What is your business'
mission/purpose statement?
What will your business do?
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10. Purpose Summary
What is your business passionate
about?
What can your business do better than
anyone else in the world?
How does your business make
money?
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11. Purpose Summary
What products and services do you
intend to sell?
Who will you be selling your products
or services to?
How much money are you willing to
spend starting or expanding your
business?
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12. Concept
What market problems and being
solved and what are your solutions?
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13. Concept
Define target market
Create Buyer Persona document
Create User Persona document
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14. Concept
Where will customers find your product
or service?
How will customers buy your product
or service?
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15. Concept
Develop business model using the
“Business Model Canvas”
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16. Concept
Financials
Develop pricing model
Create startup balance sheet
Create potential profit and loss statement
Create potential cash flow
When will you break even?
What is your potential ROI?
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17. The Pitch
Title Marketing & Sales
Problem Competition
Solution Team
Business Model Projections
Underlying Magic Status &Timeline
http://www.guykawasaki.com/downloads/art/Art.pdf
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18. What is a Business Plan?
According to the SBA
(http://web.sba.gov/busplantemplate/BizPlanStart.cfm)...
1. The business plan should tell a compelling story about your
business, explaining who, what, when, where, how and why.
2. Your plan should be focused and clear. It is not about the
number of pages or style of the cover.
3. The plan should define specific business objectives and goals
with general parameters to guide the organization.
4. Writing a business plan should force logic and discipline into
a business.
5. A good business plan is a living document. It should be
updated regularly.
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19. Business Plan
All the questions answered so far and
all the documents you created will feed
into your business plan
Create the right plan for your audience
Use a business plan software or
template
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20. Get started in 12 steps…
BUSINESS SETUP
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21. Business Setup
1. Buy your business domain
2. Setup Google Business Apps for your
business domain
Email
Calendar
Documents
Phone
You can also get a paid phone number
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22. Business Setup
3. Form company
C-Corporation
S-Corporation
LLC
LLP
Limited Partnership
General Partnership
Sole Proprietorship
4. Get DBA © 2012 Keno R. Mullings. 22
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23. Business Setup
5. Get EIN
http://www.irs.gov/businesses/small/articl
e/0,,id=97860,00.html
http://www.irs.gov/businesses/small/articl
e/0,,id=98350,00.html
http://www.irsvideos.gov/virtualworkshop/
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24. Business Setup
6. Open business bank account
7. Create logo
8. Create business cards
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25. Business Setup
9. Setup bookkeeping tool
10. Create accounts for other business
tools
11. Get necessary licensing
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26. 12. Website & Social Media
Develop corporate website using a
CMS
Add Google Analytics to your website
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27. 12. Website & Social Media
Landing page FAQ
Products Blog
Services About us
Pricing Contact
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28. 12. Website & Social Media
SEO
meta keywords
meta description
Submit sitemap
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29. 12. Website & Social Media
Add affiliate links, copyright, privacy
policy and legal disclaimer to website
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30. 12. Website & Social Media
Email marketing
Setup email campaign account
Add email campaign web form to website
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31. 12. Website & Social Media
Social Media Marketing (SMM)
Add AddThis/ShareThis to website
Add Twitter badge
Add Facebook badge
Add LinkedIn badge
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32. 12. Website & Social Media
User feedback
Setup account for user feedback
Add user feedback capability
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33. 12. Website & Social Media
Distribute blog via FeedBurner,
Hootsuite & Twitterfeed
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34. 12. Website & Social Media
Add online payment/purchase
capability
Create PayPal account
Create shopping cart or online store
account
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35. 1. What is a Market?
2. Market Types & Their Consequences
3. What is Marketing?
4. The 4 P’s of Marketing
5. Bootstrap Marketing Steps
MARKETING
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36. What is a Market?
A group of consumers that are interested
in your product and are able to buy the
product.
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37. Market Types & Their
Consequences
New market
Existing market
Cheaper, better faster
Niche
Hybrid
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38. What’s Your Market Type?
Identify what market your business is
in
How this will impact your marketing?
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40. What is Marketing?
Marketing is…
Making people aware of your product
or service
Getting & keeping customers
Marketing includes sales and
advertising
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41. The 4 P’s of Marketing
(Marketing Mix)
Product
Price
Placement (Channel)
Promotion
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42. Marketing Strategy Examples
Word of mouth marketing
Online
Search engine
Social media marketing
Direct
Conventional
Guerilla
Blanket marketing
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43. Bootstrap Marketing Steps
Create a marketing plan
Develop Marketing Channels
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44. Marketing: Channels
Social Media
"Light“ Focused Direct Marketing
Targeted Newspaper Ads
Trade Association Involvement
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45. Social Media
: forms of electronic communication (as
Web sites for social networking and
microblogging) through which users
create online communities to share
information, ideas, personal messages,
and other content (as videos)
http://www.merriam-webster.com/dictionary/social%20media
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46. Social Media Presence
Blog Podcasts
Comment on Online videos
forums Webinars
Twitter Slideshows
Facebook eBooks
LinkedIn Press releases
Email Campaign Whitepapers
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47. Social Media Setup
ShareThis/AddThis FeedBurner
Twitter Twitterfeed
Facebook page Digg
LinkedIn StumbleUpon
Hootsuite Email Marketing
SocialMadeSimple MailChimp
or Roost Aweber
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48. 1. Books
2. Marketing
3. Market Research
4. Website
5. Google
RESOURCES
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49. Resources: Books
Finding Your Purpose
I Wrote this Book on Purpose
Strengths Finder 2.0
Who Moved My Cheese
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50. Resources: Books
Understanding Money
The Millionaire Next Door
Your Money Counts
Financial Peace University
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51. Resources: Books
Launching Your Business
The Art of the Start
Business by the Book
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52. Resources: Books
Running Your Business
The 4-Hour Workweek
Built to Last
Good to Great
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53. Resources: Marketing
Tweetgrid Twitter
Hootsuite LinkedIn
Knowem Facebook
MailChimp grader.com
AWeber
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54. Resource: Market Research
Surveys
surveymonkey.com
Google Docs
Market data
Internet
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55. Resources: Website
SquareSpace
Weebly
WordPress
LightCMS
Google Sites
Wix
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56. Resources: Google
Gmail Docs
Voice Analytics
AdWords FeedBurner
Webmaster Sites
Website Optimizer Groups
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57. Invite Us to Teach for You
Call us at 617-299-6871 or email us at
workshops@themullingsgroup.com to
have us come teach a workshop for you.
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58. Contact Info
Connect: http://www.linkedin.com/in/kmullings
Follow: http://twitter.com/KenoMullings
Consult: http://TheMullingsGroup.com
Learn: http://TheMullingsUniversity.org
Discover: http://StrategicLifePlanSystem.com
Call: (617) 299-6871
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Notas do Editor Split test with Google Web Optimizer where necessary Only add affiliate links if you have an affiliate marketing strategy Who is our market? Give Palm/ Handspring example. Ask students to identify how they are being marketed toIdentify what are the 4 P’s of marketing in your business Feed to website