Social Web and the Connected Consumer: In-Store
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Kurt Karlenzig, The Marketing Store's SVP, Global Digital shares social media marketing for in-store and shopper marketing with POPAI's Masters Program. The Marketing Store is one of the world's largest brand activation agencies. For more information, visit: http://themarketingstore.com or follow @marketingstore
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Social Web and the Connected Consumer: In-Store
- 1. POPAI MASTERS SERIES June 28, 2011 Kurt Karlenzig SVP, The Marketing Store Worldwide SOCIAL WEB AND THE CONNECTED CUSTOMER SOCIAL MARKETING FOR BRANDS AND RETAIL
- 2. AGENDA SOCIAL MARKETING POPAI CHICAGO 2011 1. A BRIEF HISTORY LESSON MASSIVE GROWTH AND EVOLUTION 2. EVOLVING Behavior 3. SOCIAL WEB & THE CONNECTED CUSTOMER SOCIAL SHOPPING 4. Marketing Opportunities 5. Q&A
- 3. INTRODUCTION
- 4. SOCIAL MARKETING POPAI CHICAGO 2011 GLOBAL NETWORK. LOCAL RELEVANCE. Birmingham, UK | Buenos Aires | Chicago | Hong Kong | London | Paris | Sao Paulo | Shanghai | Sydney | Tokyo | Toronto The Marketing Store has nearly 1,000 employees on five continents around the globe.
- 5. SOCIAL WEB - HOW IT STARTED
- 6. February 2006, Forrester Big Idea “Social Computing” TECH & SOCIAL CONVERGENCE CREATE SOCIAL COMPUTING SOCIAL MARKETING POPAI CHICAGO 2011
- 11. SOCIAL MARKETING POPAI CHICAGO 2011
- 12. SOCIAL MARKETING POPAI CHICAGO 2011
- 13. SOCIAL MARKETING POPAI CHICAGO 2011 ONLINE ACTIVITY -2010
- 14. GOING MOBILE RAPID SHIFT AND BEHAVIOR CHANGE
- 15. SOCIAL MARKETING POPAI CHICAGO 2011 2000 2010 MOBILE GETS SMARTER
- 16. SOCIAL MARKETING POPAI CHICAGO 2011 SOURCE- MARY MEEKER- KPCB - FEB 2011 NEW BEHAVIOR
- 17. THE SOCIAL WEB IS MOBILE SOCIAL MARKETING POPAI CHICAGO 2011
- 18. Predicted to eclipse fixed internet use by the end of MOBILE WEB USE 2013
- 19. SOURCE- EMARKETER- MARCH 2011
- 20. SOCIAL MARKETING POPAI CHICAGO 2011
- 22. SOCIAL MARKETING POPAI CHICAGO 2011 Retailer apps (Walmart, Target, Etc.) Deal sites (Groupon, Etc.) Barcode scanners Coupon apps Price comparison Location-based apps for nearby deals 52 % 49 % 42% 22 % 37 % 34 % SHOPPING MomS & APP USE
- 23. GROUP DAILY DEALS SOCIAL MARKETING POPAI CHICAGO 2011
- 24. SCANNER APPS SOCIAL MARKETING POPAI CHICAGO 2011
- 25. LOCATION BASED SHOPPING SOCIAL MARKETING POPAI CHICAGO 2011
- 26. CROWD Powered REVIEWs SOCIAL MARKETING POPAI CHICAGO 2011
- 27. SOCIAL CONNECTED SHOPPiNG SOCIAL MARKETING POPAI CHICAGO 2011
- 28. SOCIAL CONNECTED SHOPPNG SOCIAL MARKETING POPAI CHICAGO 2011
- 29. SOCIAL CONNECTED SHOPPNG SOCIAL MARKETING POPAI CHICAGO 2011
- 30. GETTING THERE SOCIAL CONNECTED MARKETING
- 31. SOCIAL MARKETING POPAI CHICAGO 2011
- 32. SOCIAL MARKETING POPAI CHICAGO 2011 Live it- Understand how the social network functions before you build your presence Stop, Look, Listen to the conversation Use social monitoring tools to capture data GETTING STARTED
- 34. SOCIAL MARKETING POPAI CHICAGO 2011
- 35. SOCIAL MARKETING POPAI CHICAGO 2011
- 36. SOCIAL MARKETING POPAI CHICAGO 2011
- 37. SOCIAL MARKETING POPAI CHICAGO 2011
- 38. SOCIAL MARKETING POPAI CHICAGO 2011
- 39. SOCIAL MARKETING POPAI CHICAGO 2011
- 40. SOCIAL MARKETING POPAI CHICAGO 2011
- 41. Q&A SOCIAL MARKETING POPAI CHICAGO 2011
- 42. Follow us on twitter @marketingstore @dkmann SOCIAL MARKETING POPAI CHICAGO 2011
Notas do Editor
- Original map posted on xkcd Randall Munroe in 2007: http://xkcd.com/256/
- Original map posted on xkcd by Randall Munroe in 2010: http://xkcd.com/802/
- Who do you think will be using it most?
- Who do you think will be using it most?
- Follow Hugh MacCleod at @gapingvoid
- Some examples of people getting it right.
- Gary Vaynerchuk
- Uniqlo’s social auction makes the prices go down.