Cameron Adams talks about innovative design and the role he played in creating Google Wave.

3. *SUIT JACKET*

5. “Google Wave Drips With
Ambition”
— MC Siegler,
Techcrunch

6. “Google Wave will change
education forever.”
— Joe Corbett,
ISTE

7. “Wave is the closest
thing to teleportation!!!”
— eninstantes,
YouTube intellectual

8. *STORY BOOK*

10. CENTRALISED

11. CENTRALISED
DOCUMENTS

12. CENTRALISED
DOCUMENTS
DISCUSSION

13. DOCUMENTS

14. DISCUSSION

17. CENTRALISED
DOCUMENTS

18. CENTRALISED
DISCUSSION

19. *IN THE CLOUD*

20. CENTRALISED
DOCUMENTS
DISCUSSION

21. SEPARATE

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24. “You know what our
strategy is for ROI
on PS3 in Q4 ‘09?”

25. “Nope”

26. “What’s our meeting
itinerary?”

27. “PS3 sales in Q2”
“New product partners”
“How the GFC is affecting
ROI on our CPM for PS3”
“Someone stuck gum under
my desk”

29. “Here’s our itinerary”

30. “Here’s our itinerary”
“Sorry, here’s our
real itinerary”

31. “Hey, the meeting’s
on, get in here!”

32. Some sucker taking
minutes

33. “Here’s the minutes”

34. “That’s not what
I said”

35. “Here’s our proposed
strategy”

36. “Where’s the
ROI?”
“Where’s the
PS3?”
“It was chocolate
flavoured gum”

37. “Here’s our final
strategy”

38. THE END

39. THE END
it? ...
O r is

42. A B
A: You know what our strategy is for
ROI on PS3 in Q4 ‘09?

43. A B
A: You know what our strategy is for
ROI on PS3 in Q4 ‘09?
B: Nope

44. A B C D E
A: You know what our strategy is for
ROI on PS3 in Q4 ‘09?
B: Nope
A: What’s our meeting itinerary?

45. A B C D E
A: You know what our strategy is for
ROI on PS3 in Q4 ‘09?
B: Nope
A: What’s our meeting itinerary?
B, C, D & E:
- PS3 sales in Q2
- New product partners
- How the GFC is affecting ROI on our
CPM for PS3
- Someone stuck gum under my desk

46. A B C D E
A: You know what our strategy is for
ROI on PS3 in Q4 ‘09?
B: Nope
A: What’s our meeting itinerary?
B, C, D & E:
- PS3 sales in Q2
- New product partners
- How the GFC is affecting ROI on our
CPM for PS3
- Someone stuck gum under my desk

47. A B C D E
A: Hey, the meeting’s on, get in here!
B, C, D & E:
- PS3 sales in Q2
- New product partners
- How the GFC is affecting ROI on our
CPM for PS3

48. A B C D E
A: Hey, the meeting’s on, get in here!
B, C, D & E:
- PS3 sales in Q2
Sucker: Minutes
- New product partners
Sucker: Minutes
- How the GFC is affecting ROI on our
CPM for PS3
Sucker: Minutes

49. A B C D E
A: Hey, the meeting’s on, get in here!
B, C, D & E:
- PS3 sales in Q2
Sucker & C: Updated Minutes
- New product partners
Sucker: Minutes
- How the GFC is affecting ROI on our
CPM for PS3
Sucker: Minutes

50. A B C D E
A: Proposed Strategy

51. A B C D E
A, B, C, D & E: Final Strategy

52. The End

53. The End

55. FLUID

57. DRINK

58. “Google Wave: Finally,
Innovation”
— Webomatica

59. INNOVATION

60. AWESOMENESS

65. AWESOMENESS

66. INNOVATION ==
AWESOMENESS

67. I I I

68. FOSTER NEW IDEAS

70. EMPOWER

71. RISK

73. DESIGNING FOR
INNOVATION

85. IPOD CLICK WHEEL

89. *MC303 JOG WHEEL*

93. REPLYING

101. EMAIL REPLY BUTTON

107. UX RESEARCH

110. “why keep changing it?
pointless!if we want it
changed then we d ask for it
to change?we d votee or
something to make it fir?but
by the looks of it we dont
like it!!!!!!!!!!!”
— Facebook user with a
keyboard full of exclamation keys

111. “Change is good. And change
makes us angry.”
— Ben Parr,
Mashable

113. “If I had asked my
customers what they
wanted, it would have been a
faster horse.”
— Henry Ford

122. “when I first got my account
I was extremely
underwhelmed ... but after
using it now for weeks I am
converted and find myself
extremely frustrated that it
isn’t ready for wide release”
— Cole Camplese

126. “It is often undesirable to
go for the right thing first.
It is better to get half of the
right thing available so that
it spreads like a virus. Once
people are hooked on it,
take the time to improve it
to 90% of the right thing.”
— Richard Gabriel

127. 6,788,947,849

128. “If you’re remarkable, it’s
likely that some people
won’t like you. That’s part of
the definition of
remarkable ... criticism
comes to those who stand
out.”
— Seth Godin

132. FEATURES

133. Thank you.