From SBMU in September ’08. One hour presentation on the basics of Social Media. What it is, how it works and the most popular social media outlets for companies to get involved in. Heavy emphasis on using social media for listening and conversation rather than for direct channel marketing.
8. Breakdown of Social Media Users 40% of critics are creators Collectors skew 60/40 male Collectors are high income Top 3 equally likely = WOM
9. Understand Your Target Audience http://www.forrester.com/Groundswell/profile_tool.html 58 year old homemaker in the US 27 year old single male US v. UK 31 year old working mother
11. A Note About Gender… Women are three times more likely to share personal stories with a friend than men. But wait a minute…. Women guard their contacts Allow them to retain full control of the message or discount…
15. Let Your Team Play to Their Strengths… I’ve got a great speaking voice… I have a knack for building solutions… I am an excellent teacher and communicator… I love to tell a story with pictures… I read all the news that’s fit to print… I have a lot to say and I love an audience…
30. YouTube, Great on a Budget “ Tom [Dickson] likes to run non-standard things through our blenders in the demo room to test out their strength. One day I wandered in to the demo room and saw sawdust on the floor. Tom was testing out the blenders again, this time it was a 2 x 2 jammed into the blender to see if he could destroy the blender or the 2 x 2. “ -George Write, Marketing Director First five videos cost roughly $100 The Today Show, iVillage, Newsweek, Playboy, NY Times Online sales quadrupled. $400