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1. Role of Social Media in
Marketing

2.  90% of college students visit social networking sites on
a regular basis
 Social learning is learners learning from each other
 Today's students want to document their feelings and
insights in a highly timely manner
 Social learning can increase comprehension of
material and create new channels for students to
learn.
WHY IS SOCIAL LEARNING
IMPORTANT?

3.  Many instructors are interested in learning how to
add social media tools into their curriculum, but they
aren’t sure how
 Social media sites can be a huge distraction for
students who aimlessly click through sites
 It can be challenging to find ways to incorporate
activities with social media that promote actual
learning.
Do students want to keep their
Books and Beers separate?

4.  Facebook is the world's
largest social network,
with more than 900
million users. People
mainly use it to connect
with important people in
their life.
Facebook is King

5.  Build a Facebook application: Computer science students can learn valuable skills for
the future by taking on a project to create an app that can be used on Facebook.
 Brainstorm: Ask students to collaborate and brainstorm on your classroom's Facebook
page.
 News gathering: Your classroom can follow media outlets or public figures relevant to
your latest classroom discussions.
 Archived videos: Important lectures, slides, and more can be shared and saved on
Facebook.
 Familiarize yourself with students: In large classes, it can sometimes be hard to
remember each and every student. Facebook makes it a little easier to connect faces
with names.
 Flashcardlet: Using Flashcardlet, you can create your own flash cards that students can
study on Facebook.
Ways to Use Facebook
http://www.onlinecollege.org/2012/05/21/100-ways-you-should-be-using-
facebook-in-your-classroom-updated/Source: 100 Ways You Should Be Using Facebook in Your Classroom

6.  Twitter allows you to post your ideas in just 140
characters
 Letters, numbers, symbols, punctuation and spaces all
count as characters on Twitter.
 What all of this means is, you have to be concise. You
have to know exactly what you want to say, and say it
in as few words as possible.
Twitter
Source: http://www.copyblogger.com/twitter-writing/

7.  Connect students with content experts who have a Twitter
profile
Ways to Use Twitter

8.  Allow students to tweet their own notes during lessons and
share with their peers
 Have students follow you and ask them to tweet you about
their learning process – including difficulties they face or
resources they want to share
Ways to Use Twitter
Source: http://www.teachhub.com/50-ways-use-twitter-classroom

9.  Virtual guest speakers – start a lesson with a video that
grabs students’ attention. YouTube can be great for brining
in different perspectives. Audio visual is higher up on
Bloom’s Taxonomy.
Ways to use YouTube

10.  Have students create a narrated presentation and upload it
to YouTube
 Record your lectures and post them on YouTube for
students to view – students can rewatch!
 Create an introduction video
 Create a playlist of video related to a concept – this saves
students from wasting their time searching for useless or
unsuitable information. Check YouTube.com/Teachers for
examples
 Video Everywhere
Ways to use YouTube

11.  SlideShare is a Web 2.0 based slide hosting service.
SlideShare is the world's largest community for
sharing presentations. With 60 million monthly
visitors and 130 million pageviews
 SlideShare was recently voted amongst the World's
Top 10 tools for education & elearning.
 There’s a lot of professional content on ShareShare
SlideShare

12.  Tumblr, Wordpress, or Blogger are popular options
 Similar to LinkedIn, students or faculty can use these
blogging sites to create their online brand.
 Blogging is a mechanism for students to show off
their creative writing skills.
 An easy way to get a student into blogging it to
suggest that they copy the text from their discussion
board posts into their blog.
Blogging

13.  Share notes
 This helps make students feel part of a community
with increases engagement
 Chat about setting up study groups
 Offer support
How can students use My Bb?

14.  Social media is one of the greatest marketing tool.
People of every interest are present on social media.
 The best way to market your products is to
understand the user behavior and interest.
 You can hire youtube influencers, facebook marketers
and instagram influencers marketing professionals to
promote your business.
Social media is a great Marketing tool

15.  Social media is best way of Marketing.
 Choose the social media platform you want to target.
 Choose the best influencer network. You can rely
upon http://www.class15.com
Where do I go from here?