2.  The brand
 Founded in 1976 by Anita Roddick
 Cosmetics shop
 2 400 stores in 61 countries
 Now part of l„Oreal

3. The Product
 Shea body butter
 One of best seller of Body shop
 PLC : maturity
 Purchase decision category : emotion and
high involvement
 Product category: skin care

4.  Eco investment
 Biodegradable
 Waste limitation
 Protect water ressources
 Motivation for chosing this product
 A trendy brand
 The best ingredient for moisturizing
 Fair trade with a women association in
Ghana
 Helps education

5. Sustainable innovation
Impact matrix of The Body shop‟s body
butter Cultivation Packaging Distribution Consumption
primary disposal
processing
Resource use
Air
Water
Soil
Waste
Eco systems
Health
Equity

6.  Stucked in the mine for 69 days last year
 Welsh miners died in the collapse of a mine
 Had a big influence on miner’s labor condition
in the Chile

7.  Seb anticipates future evolutions to transform
potential constraints in technical, social and
environmental innovation sources, in a
voluntary and proactive step:
 Sustainable development integrated in each
steps of the product cycle life
 Environmental axis: reducing the
environmental impact of the products

8.  Very concerned about the environment
 Their challenge : “make sure that every
product we send out into the world is a
little agent of environmental change, using
safe and sustainable materials,
manufactured responsibly.” (no animal
testing)
 design the smartest, greenest and best-
looking cleaning products on the market

9.  Represent more than 10% of GES gas
emissions in France (according to OIP).
 They aim 10% of their oil production will
come from oil sands
 Green washing with their TV
advertisement
 Advertisement about wind turbine
untruthful