WordCamp michelle-gower-presentation

FROM A t o
PUBLISHED
i n 24
HOURS

michelle gower
G www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower

W H ATC H A WA N N A D O

G

W E B S I T E S now
A
By installing the software
on your own host account
or signing up for a …you are already
WordPress.com published!
account…

B

JUST LAUNCH IT
you are not going to be
overwhelmed with the
w o r l d ’s t r a f f i c f o r s o m e t i m e
to come, no matter how
airtight your plans for world
domination are
IT DOESN’T HAVE TO BE PERFECT TO MAKE A DIFFERENCE.
BUT IT DOES HAVE TO BE LIVE. LAUNCH NOW, TWEAK LATER.
THE DEFAULT THEME IS PERFECT FOR YOUR FIRST SITE.

Hire somebody
but
Take a class
I’M NOT a OR

DESIGNER, Use default theme

You CAN get
GOWER. started NOW


You’ll get here eventually. These themes are built to look like this out of the box,
and just need you to fill it in with content.


This theme is
waiting for you
immediately
upon installation

90% of the work
is already done

You can still
customize it and
make it look
completely
different


LOCAL
EXAMPLES
o f DEFAULT

THEMES

DON’T time=money

SPEND IT organized=streamlined

all in one streamlined=automatic

PLACE

DIY or HIRE OUT?
DIY COSTS: HIRE OUT COSTS:
Time (yours)- Money
Billable
Family
WHY HIRE OUT:
Yourself
The kind of look or functions
WHY DIY: you want is beyond your skill or
patience level
You enjoy learning
Technically inclined
You run a business and don’t
Naturally creative
have (billable) time to spend
Zero budget learning web design


FA S T E S T PAT H t o P U B L I S H E D
START WITH WORK OUT BECOME
WORDPRESS.COM THE KINKS SELF-HOSTED
Free to use Play with themes Domain name
Sign up 5 minutes Find your voice Hosting provider
Learn the dashboard Get used to Port content
Can’t break it content creation
Test out ideas

1 2 3

FA S T E S T PAT H t o S E L F - H O S T E D
CHOOSE CHOOSE HOST PORT / CREATE
DOMAIN NAME PROVIDER CONTENT
$1-$13/yr WordPress- WP.com will help
Use a well-known compatible you move (fee)
registrar 1-Click Install Otherwise,
Change nameservers* Economy plan Tools>Export +
*make this change after purchasing
Tools>Import
hosting
Support

1 2 3

FA S T E S T PAT H t o W O R D P R E S S
HELL
FOCUS ON BUY A TON OF NEGLECT THE
COMPETITION BOOKS SITE
Slow down Resources are Blog 2x/6 months
What works for them aplenty Make it hard to
may not work for you Can overwhelm share content
There’s plenty for you; cause Don’t update the
everyone shutdown software
Do it right, not Take it one step Don’t update the
overnight and one day at a look
time

G

T I M E S AV I N G t a c t i c s
Create + maintain an editorial
calendar If you are able to, set aside
certain days or blocks of time on
Sign up for various newsfeeds to a repeating basis just for
batching tasks, such as drafting
spark blog ideas new content or adding images
to a collection of blog posts. This
Conduct regular keyword can save time from logging in
research over and over, getting into a
writing frame of mind, etc.
Keep checklists, passwords,
phone numbers nearby Gower’s biggest timesaver? Use
a MOUSE, not the fingerpad!
Delegate whatever you can afford
Batch tasks


TEAM STRUCTURE sample
YOU ASSISTANT PRO
Creating content Keyword research Customizing the look
calendar Uploading + Upgrading software
Topic creation formatting posts Adding + replacing
Writing content* Making updates to plugins
*you can outsource this to a the site Strategy + marketing
copywriter to writer or edit, as
well Scheduling, SEO
promoting and
distributing content


STREAMLINE WITH PLUGINS
Bells + Whistles
A u t o m a t e Ta s k s ( i . e . s p a m )
Coordinate teamwork
A plugin for any kind of task

There are thousands of free plugins available – but when you find
one that works for you and especially helps you make or save money
– please donate to the plugin author


GOWER’S favorite PLUGINS

PopUp Domination l e a d g e n e r a t i o n
S2 Member p a y - f o r - c o n t e n t
Display Widgets u n i q u e s i d e b a r s
Blogging Checklist b l o g p o s t “ t o d o s ”
Ad Squares Widget s h o w a d v e r t i s i n g
Google SEO by Yoast, SEOPressor s e a r c h p r e s e n c e
Social Media Widget s o c i a l m e d i a
Add This, Shareaholic v i r a l m a r k e t i n g
Google Analytics for WordPress by Yoast a n a l y z e y o u r t r a f f i c
Aviary Editor i m a g e e d i t i n g
Auto Future Post a u t o - s c h e d u l i n g
Maintenance Mode m a i n t e n a n c e
TubePress d i s p l a y Y o u T u b e v i d e o s e t s

For newsletters, look up the plugin using the name of your service;
i.e. MailChimp or Constant Contact.
G

LET’S REVIEW
sign up at wordpress.com +
begin immediately

or

purchase a domain name + hosting
engage the 1-Click Install
G

GOOD to KNOW: RESOURCES
DOMAIN NAMES HOSTING THEMES (premade)
GoDaddy.com GoDaddy.com WordPress.org/
Register.com Hostgator.com extend/themes

NetworkSolutions.com BlueHost.com StudioPress.com

Hostgator.com Dreamhost.com ElegantThemes.com

1and1.com WooThemes.com

PLUGINS
WordPress.org/
extend/plugins


GOOD to KNOW: TIPS
DOMAIN NAMES HOST PROVIDER THEMES (premade)
Search for promo Make sure they offer Free to $100
codes first to save $$ good support Use well-known
Use a well-known Choose from WP- designers
registrar endorsed hosts Make sure support
You must renew Search for promo is included
domains or they will codes to save $$
expire


FIND gower

Michelle Gower
Lead Trainer+Developer
Gower Power Consulting, LLC
919.228.8450
michelle@gowerpower.com

GowerPower.com
MichelleGower.com
ThePassionandProfitProject.com

G

WordCamp michelle-gower-presentation

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