How to Double Your Mobile Games Revenue in 1 Day
•
1 gostou•432 visualizações
How to Double Your Mobile Games Revenue in 1 Day Presented by Thomas Andreasen, CGO & Co-Founder, Playlab at GMGC Manila LinkedIn: https://th.linkedin.com/in/thomasandreasen
Recomendados
Recomendados
Mais conteúdo relacionado
Destaque
Destaque (16)
Mais de Global Mobile Game Confederation (GMGC)
Mais de Global Mobile Game Confederation (GMGC) (20)
Último
Último (20)
How to Double Your Mobile Games Revenue in 1 Day
- 1. How to double your Mobile Game Revenues - Thomas Andreasen
- 2. Digital Marketing Skill: Age: Years in Asia: Cats: 90 / 100 29 / 100 8 / 100 4 / 100 4.000.000 / 100 Marketing $’s Allocated
- 3. ● Founded 2012 ● $5m USD Series B 2015 ● Editors Choice / Game of the Year Award 2016 ● 25M+ Downloads ● Operating in Bangkok
- 6. Industry Knowledge 1)54% of users buy a 2.nd time within 1 hour of last purchase. 2)Approx 0.2% of your users accounts for 50% of your revenues. 3)General Conversion to Paying Users varies from 0.5-4.5% (Platform/country/genre) 4) Majority of top 100 grossing games has more than 7 different types of sellable items
- 7. Double your Mobile Game Revenues Requirements 1)Graphic Designer 2)Placements in your game 3)Tool for Pushing Campaigns (Swrve, DeltaDNA, Homemade Backend) 4)Analytics
- 8. Designer
- 9. And when he think he´s done…….
- 10. Placements Good Examples 1)After failed Purchase 2)After Purchase 3)Out of Virtual Currencies 4)The Lobby 5)After X time in App
- 11. Tool 1)There are costs involved. 2)Spend some time researching the best solution for you. 3) Alternatively you can hardcode your implementation into you game.(But i wouldn't recommend)
- 12. Analytics Track Who 1) Sees what, 2) Clicks what 3) Buys what
- 13. The Math Example 500$ = 0.05 ARPDAU increase Targeting Paying users only, then you can achieve upwards of 25% Conversion from impressions 10.000 DAU 20.000 Impressions 1000 Clicks 50 Conversions
- 14. Please don´t get confused Let me break it down for you.
- 15. Well we did it Actively Running Campaigns Not Actively Reaching Users With Campaigns Changed to Bundle offers
- 16. Recap and Practical advise 1)Get your graphic designer to create one or more offers. 2)Select placement 3)Implement & Launch 4)Track, Rinse and Repeat
- 17. Bonus Points 1)Video Ads 2)Give the Offer at the right time 3)Don't Cannibalise your Users 4)Re: 0.2% of Users provide you 50% of your Revenues
- 18. Q and A
Notas do Editor
- Thanks for inviting me to speak here Who’s amongs the audience? 1) Truely practical advise to implement into your business 2) True Value added, tangible examples
- A short into of Playlab
- Next: The problem of why you arent doubling your revenues is clear.
- Indie developers just dont sell enough, Push more for sales, your true costumers actually want to pay if yoiur content is good.
- Just Joking. Next: Lets start with some basic knowledge of the gaming industry thats not being emphasised on enough.
- Please keep this in mind during the rest of the presentation. Now Lets get practical
- Litterally right now, ill pause for a second while you text your designer to get started.
- Ads ( It can increase ARPDAU 0.01-0.05) ( Don´t spam, everybody hates it + Be thoughtful of your targets for each campaign) ( Don´t push a 2USD offer to a person who´s willing to buy for 25USD, but do push 1-2$ offers to non paying users to warm up their creditcard :) ) (Make sure that your game can be fun for users spending 10.000$ in your game. ) + slow progression