GMGC: Opportunity for Hardcore Mobile Games in Indonesia
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The document discusses the potential for hardcore mobile games in Indonesia. It notes that while smartphone penetration is currently only 23%, it is projected to reach 39.8% in the next 3 years, opening up a huge market of 38 million new mobile gamers. Currently casual games dominate the mobile games market in Indonesia. However, in the next 3 years the market is likely to see strong growth in hardcore games due to factors like an increasing demographic of male smartphone users aged 18-24, the rising ability to play hardcore games on higher-end smartphones, and improving financial card penetration that will enhance monetization abilities.
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GMGC: Opportunity for Hardcore Mobile Games in Indonesia
- 1. Hardcore Mobile Games in Indonesia: A Big Potential Market WWW.GMGC.INFO/EN
- 2. Indonesia: Biggest Potential Mobile Game Market in Southeast Asia WWW.GMGC.INFO/EN Source: TechinAsia, onedevice 49% 15% 80% 36% 23% 87%Thailand Philippines Malaysia Vietnam Indonesia Singapore Smartphone Penetration 2014 • Indonesia still has a relatively low smartphone penetration at 23% • Indonesia also has the largest population at 250 million
- 3. Source: emarketer 4.80% 10.60% 16.60% 24.10% 29.20% 34.80% 39.80% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 2011 2012 2013 2014 2015 2016 2017 Smartphone Penetration in Indonesia • Smartphone penetration is projected to hit 39.8% in the next 3 years • This means 38 million first time mobile gamers WWW.GMGC.INFO/EN Indonesia: Biggest Potential Mobile Game Market in Southeast Asia
- 4. Hardcore Mobile Game Market Will Be Influenced By 3 Factors Hardcore Gaming Market for Mobile Games Ability to play hardcore games Willingness to play Hardcore Games Ability to monetize WWW.GMGC.INFO/EN
- 5. Analysis of Gamer Demographics of Hardcore Mobile Games Source: newzoo, appdata, Developers Magmic WWW.GMGC.INFO/EN Males aged 18-35 are the biggest consumers in terms of size of demographic
- 6. Demographics Show Relatively Young Population, Perfect for Hardcore Games Source: CIA World Factbook, Index Mundi • The biggest population bulge in Indonesia today is between the ages of 10 to 19 • In 3 years time, we will see a huge bulge in the population from the 18 to 24 age range • This is the audience that developers should develop for • Indonesia’s demographics are perfect for hardcore games WWW.GMGC.INFO/EN
- 7. Do Indonesian Mobile Gamers Have the Ability to Play Hardcore Games? Source: Markplus Insight, Mobile World Live Low-End Smartphones • Smartfren • Evercross • Blackberry • Nokia Higher-End Smartphones • Xiaomi? • Apple? • Samsung? • The current market for Smartphones in Indonesia is dominated by low- end models • We are likely to see a gradual move from low-end smartphones to higher-end smartphones WWW.GMGC.INFO/EN
- 8. Monetization: Likely to Remain the Largest Problem Source: Euromonitor 46,035 54,004 65,328 79,363 90,472 103,010 2009 2010 2011 2012 2013 2014 Number of Financial Cards in Circulation ('000) • Today, the proportion of Indonesians holding financial cards is still small. • Credit card penetration is at 1% • Penetration of all other financial cards is at 20% • There is a huge potential for growth in the future WWW.GMGC.INFO/EN
- 9. Payment via Financial Cards Facilitates a Higher Lifetime Value and Average Transaction Amount Source: HALO (Digital) 48.75% 84.23% 88.81% 51.25% 15.77% 11.19% 2012 2013 2014 CHANGE IN METHOD OF PAYMENT FOR MOBILE GAMES ON THE HALO… Financial Cards Prepaid Cards Transaction values for high playing players on a selected hardcore game during the same period WWW.GMGC.INFO/EN
- 10. In Indonesia Today, casual games rule…. •Gradual increase in smartphones from lower end to higher end models •Increasing smartphone penetration Ability to Play Hardcore Mobile Games • High proportion of male smartphone users between the ages of 18 to 24 in next 3 years Increasing Demand for Hardcore Games • Improving Penetration of Financial Cards Ability to Pay for Games Huge Potential Market for Hardcore Games WWW.GMGC.INFO/EN But in the next 3 years hardcore games are likely to see strong growth
Notas do Editor
- Souces: TechinAsia, ondevice We can see that the 3 major markets in Southeast Asia with good potential runway are clearly Indonesia, The Philippines and Vietnam. If there is one thing we have learnt from the smartphone boom in China and in Southeast Asia, rapidly increasing smartphone penetration leads to a huge increase in mobile gaming. So why Indonesia? Of all the larger ASEAN states, it has the highest population of 250 million as well as a very low smartphone penetration.
- According to emarketer, this is projected to grow to 40% by 2017. This means that in the next 3 years we will see about 38 million first time smartphone users in Indonesia. Which is a huge number of first time mobile gamers.
- This information should fit into the picture of what most of us would expect. Young male gamers within the ages of 18 to 34 are the main demographic which are attracted to hardcore games.
- Source: CIA World Factbook, Index Mundi Contrast this with Indonesia’s population pyramid and we will see a huge bulge in the population, at precisely the 10-19 age range. Which means that in the next 3 years, many of these teenagers will move into the prime age range for hardcore games.
- Sources: Markplus Insight and Mobile World Live
- The demand for hardcore games will likely grow strongly due to demand side factors, mainly due to demographic reasons as well as the large number of first time smartphone users. However, the lack of payment options and will likely present a serious obstacle especially for hardcore games.
- HALO Digital offers some interesting statistics correlating usage of financial cards to average spend per player. According to data tracking the Chinese market, the average monthly payment amount by users using financial cards is double that of those using prepaid cards. (4RMB vs. 2RMB). The lifetime value of a single user as segmented by users who use financial cards vs prepaid cards also shows a marked difference of 68RMB vs 30 RMB. (Source: Halo (Digital))