Overview of oogled Services

1. Hello, we are oogled!
We are a Digital Marketing company that specializes in Inbound Marketing techniques. This
means we integrate all areas of the internet to get your website found by the right people.
We offer many different services to help our clients achieve their business goals. Here are a
few that may interest you:
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Website Design & Programming
Inbound Marketing
Social Media Strategies & Consulting
Search Engine Optimization (SEO)
Copywriting & Content Creation
Analysis & Monitoring
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Videography
Hosting
Graphic Design
Branding
Seminars

2. The Power of Your Website
Your website is a very important part of your business. It
allows potential customers to get to know you and the
services you provide. A great website will show off your skills
and expertise.
We have tools that can help us understand how your site ranks and holds up to certain
standards, but here are a few areas that are also important in order to have a great
website:
• Is your website inviting to a potential customer? Does it have pictures, videos, and
proper formatting?
• Do you regularly update it with new information to stay relevant and fresh?
• Does it have the information that your customers are looking for? Contact info? Pricing?
Hours?

3. What’s Your Brand?
A brand is a consistent image that becomes part of your business’s identity. It allows
people to easily recognize your business against your competitors.
Let’s see if your business has a strong brand:
• Do all your business materials have the same recognizable logo, design, colour scheme
or phrase?
• Is your logo unique compared to your competitor’s? Would a potential customer be
able to make a clear distinction between the two?
• Is your branding appropriate for the services you provide? Does it convey the goals and
integrity of your business?

4. Are You Being Found?
In order for your website to be successful, it needs to be found by potential customers.
This is where practices like Search Engine Optimization (SEO), Social Media Marketing
(SMM) and Search Engine Marketing (SEM) comes into play.
These practices will help new customers be directed to your website by high rankings in
search results, referrals in social media, and mentions on respected websites. There are
no tricks involved, just hard work getting your business search engine ready and talked
about.
This is done through many tools, including:
• Unique content
• Social media accounts
• Optimizing your website with keywords
• Appropriate links to your site

5. Becoming Social!
Everyone talks about the importance of social media. We know, but the thing is, it is
actually really important. Especially if social media is where your customer base is.
The good thing about social media is you don’t have to be everywhere. Focusing your
efforts on one or two accounts can make a big difference. Finding which accounts to use
takes some research, but here are some tips:
• Facebook – A good base for starting with a focus on targeting a general
audience
• Twitter – Great place to share tidbits of information and links to a wide
audience
• LinkedIn – Important place to be if you do Business to Business services
or if you sell your services to a specific professional demographic
• Pinterest/Instagram – Recommended for businesses that have strong
visual elements

6. Reaching Your Target Audience
Is your website reaching the right people?
Is there an area or demographic that you serve that isn’t finding your
website?
Getting your business’s name out for people to find becomes ineffective when there is no
target audience. It means a lot more effort is being put in to reach people that would
never use your services. Having your website seen by someone in Alberta is useless when
it’s not in your service area.
We have the experience to know how to implement strategies that will your website seen
by people that matter. When you get the right people seeing your website, you will be
introducing yourself to new customers.

7. Getting the Best Results
Through our analytic tools we can understand who is seeing your site and where we can
implement the right strategies to reach your goals.
Do you know how long people stay on your site? Or if you are effectively targeting the
people in your service area?
Below are a sample of the variables we can monitor:
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City
Browser
Mobile
Operating System
Bounce Rate
Page views
Average Visit Duration
Unique Visitors

8. Connect with us
• Web: oogled.ca
• Ottawa: 613-454-8138
• Toronto: 289-482-1288
• besuccessful@oogled.ca
• facebook.com/oogled
• twitter.com/oogled
• Blog: thesocialbusiness.ca
We would love to hear from you.
If you have any questions, feel
free to contact us!