CEIBS China Business Club organizó un Foro Ejecutivo el pasado 4 de junio, donde nuestro director Iván Vera realizó un interesante keynote titulado “Global Innovation in Action: How to Catalyze Growth & Profit”, sobre sus ideas y experiencias sobre el tema.

2. GLOBAL INNOVATION IN ACTION:
HOW TO CATALYZE GROWTH & PROFIT
IVÁN VERA, CEO AT INNSPIRAL
CEIBS· JUNE· 2010

3. INNOVATION
THE INNOVATION HAS NO BORDERS
FROM SOUTH AMERICA TO ASIA
FROM CHILE TO CHINA

4. The only constant is change· Isaac Asimov
THE RULES OF THE GAME
ARE CHANGING EVERY DAY
W , , &
E ARE FACING EMERGING RULES COMPANIES MARKETS ECONOMIES

5. OF HIGHER IMPACT
CHANGES

6. CHANGES
OF HIGHER SPEED

7. MORE FREQUENT
CHANGES

8. MORE COMPLEX
CHANGES

9. We didn´t foresee
“The Sub-prime Financial Crisis”
and probably we won´t foresee all crisis to come

10. The best inspired economies
will be increasingly globally competitive

11. Emerging economies are gaining power
they are playing to win
44.453 27.803 6.074 5.870
CHINA USA INDIA JAPAN BRASIL RUSSIA UK GERMANY FRANCE ITALY
GROSS DOMESTIC PRODUCT GDP, BY 2050 (US$ billion)

12. it´s not only about size
it´s more about speed

13. CHILE
TINY COUNTRY

14. since 1974
“Open & globally
integrated economy”
and probably one of the most competitive
market contexts in the world today

15. For 35 years Chile has been integrating its economy to the world´s
most powerful markets and has signed Free Trade Agreements (FTA)
with 57 countries: 78% of world GDP
CHINA GERMANY USA SPAIN SOUTH KOREA ITALY JAPAN
UNITED KINGDOM NETHERLANDS FRANCE NORWAY CANADA MALTA HUNGARY
V
ESTONIA SLOVAKIA EL SALVADOR DENMARK HONDURAS POLAND LUXEMBOURG
CHILE WAS CHINA´S FIRST
AUSTRIA COSTA RICA PARTNER TO SUBSCRIBE A
MEXICO LIECHTENSTEIN ROMANIA BELGIUM LITHUANIA
FREE TRADE AGREEMENT
CZECH REP. SWITZERLAND
NICARAGUA PORTUGAL SWEDEN FINLAND IRELAND
And more...

16. 15%
EXPORTS - CAGR

17. CHILE 1990
45
OF
EACH
100
CHILEANS
WERE
POORS

18. CHILE 2010
13
OF
EACH
100
CHILEANS
ARE
POOR

19. GLOBAL INNOVATION IN ACTION:
HOW TO CATALYZE GROWTH & PROFIT CHAPTER:1
7% 11%
7%
9%
7%
11%
7%
7% 9%
13% 9%
MARKETa piece of market
Global fighting for
SHARE

20. All managers play the same game
90% of the managers use 90% of their time playing this game

21. FIGHTING FOR THE SAME CAKE

22. TWINIZATION
The bad thing about competitive markets

23. HYPER COMPETITION
PRICE WAR

24. TRYING TO TWIN YOU
VS
iPod ZUNE

25. HYPER COMPETITION
The price should be as close as possible to
the perceived value
Customer perceived value Price Total Cost

26. HYPER COMPETITION
The price of and abundant commodity is
always Indexed to the total coast
} Low Margin
Customer perceived value Price Total Cost
PRICE WAR

27. ¡¡¡MORE FOR LESS!!!
$600dls
$60dls
The good thing about competitive markets

28. HYPER COMPETITION
LIKE THE MARATHON THE MARKET SHARE GAME IS FULL EFFICIENCY
& ENDURANCE, THIS IS THE SPORT FOR THE MASSES ...
“ONE GOLD MEDAL AMONG 3000 RUNNERS”
Under intense competitive rivalry, you need to copy &
improve quality, cost structure, service, etc. in order to just
match your twins

29. Being efficient is not enough anymore
you have to focus on a profitable area and build
extraordinar y talent

30. UNIQUENESS
THE SPEED REQUIRES THE DEVELOPMENT OF A
AND THE REWARD IS GLORY:
UNIQUE AND EXTRAORDINARY TALENT, MAN
USAIN GOLD MEDAL AMONG 10 FINALIST.
BOLT, THE FASTEST
SO IS ONE
IN THE HISTORY OF THE WORLD.
VERY HIGH AND UNIQUE VALUE

31. Being an innovator is creating high impact
& unique value for global consumers and
changing life of millions of people

32. GLOBAL INNOVATION IN ACTION:
HOW TO CATALYZE GROWTH & PROFIT CHAPTER 2
MARKET CREATION
a new & amazing game emerged

33. VALUE CREATION
It´s about changing life for millions of people

34. REAL
PEOPLE
Spencer Tunick in Chile

35. CRYSTAL
LAGOONS
IDYLLIC BEACH LIFE ANYWHERE
CASE ONE

36. A PROBLEM IS AN OPPORTUNITY
COLD
WATERS
& HEAVY
SEAS

37. THE
DREAM

38. Crystal Lagoons created relevant and unique
value for the high end real estate global business
A MADE IN CHILE SOLUTION
FOR A WORLDWIDE PROBLEM

42. Innovation is transforming
knowledge into money
INNOVATIO
N
Create value using
knowledge applied to
solve unmet needs
Raffler´s Circle
by Dr. Harmut Raffler
VP innovation of siemens
RE
SEARCH
Research is to transform
money into knowledge,

43. Final Consumer Companies
CLIENTS: (B2C) (B2B)
vs
Capability of
VALUE: Satisfaction
Wealth Creation

44. INVERTEC
FOODS
IMAGINE FOODS
C ASE TWO

45. THE PROBLEM
GREAT
MEDITERRANEAN
WEATHER; FRUITS &
VEGETABLES... BUT
LOW END VALUE

46. A new Food Business
SET OF NEEDS Development based
Japanese tradition of consumption of fruit and on vegetable juices for
vegetable juices the japanese market
Kagome, a japanese market actor, needing to create
new value propositions for their customers
SET OF CAPABILITIES
Invertec ran a fruit juice concentrate processing plant
Invertec also ran a vegetables dehydration plant
They operated a network of more than 100 red peppers
growers
Kagome provided acess to experts and prototyped the
new value proposal among their consumers in Tokyo

47. new market
US$ 20 million new business model for Invertec

48. A VALUE PROPOSAL
WILL HAVE ITS PRICE INDEXED TO ITS PERCIVED VALUE IF IT´S
RELEVANT & UNIQUE
} High Margin
Customer perceived value Price Total Cost

49. IT´S NOT ABOUT CREATING NEW PRODUCTS
IT´S ALL ABOUT CREATING
NEW BUSINESS MODELS

50. Business Model Framework
How?/ Capabilities Configuration What?/ Matching unmet needs Who?/ Unmet Needs Configuration
VALUE NETWORK CHANNELS
CAPABILITIES VALUE OFFERING COSTUMERS & CONSUMERS
OBERATIONAL MODEL EXPERIENCE
How Much? / EBITDA: Value Capture Model
COSTS STRUCTURE INCOMES STRUCTURE
Your Twins will try to copy you! Shield your business model;
Uniqueness; Sinergies; & Complexity

51. BUILT YOUR UNIQUENESS WITH
EXTRAORDINARY TALENT

52. GLOBAL INNOVATION IN ACTION:
HOW TO CATALYZE GROWTH & PROFIT CHAPTER 3
ENTREPRENEURS
DREAMER & VISIONARY
GOAL ORIENTED
OBSESSIVELY WORKER
WILLING TAKE TO RISKS
COMMUNICATOR
PERFECTIONIST & INCONFORMIST
TOLERANT TO FRUSTRATION

53. THE
EXTRAORDINARY
TALENT ISN’T
INHERITED …

54. IT´S BUILT
EFFORT, TIME & CONTEXT
TIME· TIME· TIME· TIME· TIME· TIME· TIME· TIME· TIME
TIME· TIME· TIME· TIME· TIME· TIME· TIME· TIME· TIME

55. GROWTH MINDSET FIXED MINDSET
INTELLIGENCE IS BUILT INTELLIGENCE IS FIXED
vs
WANTS WANTS
TO LEARN & SEEK TO BE SEEN AS
GROWTH INTELLIGENT & SEEKS
RECOGNITION

56. Nobody
achieves whithout
an explicit purpose

57. PASSION

58. Sergey Brin Fernando Fischmann Jack Ma Steve Jobs
GOOGLE C RY S TA L L AG O O N S AL L I B AB A I N C APPLE

59. You must take the first challenge
Overcome fear of failure

60. TOLERANCE & PATIENCE
If you begin “creating” value you will fail, for sure!

61. “FAIL SOON!; FAIL CHEAP!”
THERE IS A METHOD

62. THE ROAD TO VALUE & UNIQUENESS
Identify Design And Dimensionate Build Grow
“THE PROBLEM”
Sell
Grow
Shield
Understand Discover Prototyping Assess Test
Launch
Shield Prepare
Observe Design Design
Alternatives Business Model
Refine Sell
Solutions
Sells?
Business Oportunity? Is A Solution Provision for Does It Work? Grows?
For The Problem? Investment? Shielded?

63. ENTREPRENEURS
Success in innovation starts by talent building

64. Convince them or
find new directions

65. Conceive; Believe; & Achieve!
(William McKnight; Chairman 3M, 1947-1966)

66. KEEP IN TOUCH
Iván Vera M.
Chief Executive at InnSpiral
www.innspiral.com ivan vera
ivanveram
ivera@igt.cl