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© 2013 - TFC International Ltd.
Contact Us
Jill Goldworn, President jill@thefirstclub.com
Denis Huré, CEO denis@thefirstclub.com
corporate site www.thefirstclub.net
consumer site www.thefirstclub.com
REWARD
THE
WORLD
THE FIRST CLUB DIGITAL REWARDS
© 2013 - TFC International Ltd.
www.thefirstclub.net
WHAT WE DO
• Music
• Games
• Mobile Apps
• Software
• eBooks
• Audio books
• Movies (soon available)
• E-vouchers (soon available)
All in one place!
FOR YOUR BUSINESS
The worldwide solution offering a fresh approach to rewards, fully customizable and easy to
plug into existing brand programs, delivering instantly downloadable premium content:
© 2013 - TFC International Ltd.
www.thefirstclub.net
DEDICATED TO
PROVIDING SOLUTIONS
LOYALTY PROGRAMS
CORPORATE REWARDS AND INCENTIVES
SALES PROMOTIONS
© 2013 - TFC International Ltd.
www.thefirstclub.net
$48B $16B 33% TFC
 Amount
accumulated by
Americans
yearly in
rewards
 Value of
unredeemed
rewards points
annually
 A third of money
invested in
loyalty is wasted
 Helps Corporations
address the wasted 33%
 Reduces the cost of
running traditional
loyalty programmes
Source Colloquy *2011 Forecast if US Consumer Loyalty Program Points Value . * May 2011
MARKET OPPORTUNITY
© 2013 - TFC International Ltd.
www.thefirstclub.net
SOME OF OUR CLIENTS
© 2013 - TFC International Ltd.
www.thefirstclub.net
OUR LEADING SUPPLIERS
© 2013 - TFC International Ltd.
www.thefirstclub.net
CUSTOMER SERVICE PORTAL
HOW IT WORKS
ANALYTICS, CRM & CUSTOMER SERVICE
© 2013 - TFC International Ltd.
www.thefirstclub.net
NO PROBLEM.
FIRST TIMER?
HERE’S HOW THE FIRST TIME USER EXPERIENCE WORKS.
1
CLICK.
First time users need to
register for an account by
entering their information or
connecting to Facebook.
2
DOWNLOAD.
Easily locate your favorite
digital content by searching
our catalog of music, eBooks,
apps, and more, then
download instantly.
3
ENJOY
.Sync your digital content to
all of your favorite devices
and enjoy on the go!
© 2013 - TFC International Ltd.
CORPORATE REWARDS &
INCENTIVES
LOYALTY PROGRAMS
MAXIMIZE THE EFFECTIVENESS OF YOUR PROGRAM WITH OUR
CUSTOMIZED SOLUTION.
© 2013 - TFC International Ltd.
www.thefirstclub.net
A SCALABLE INTEGRATION
HOW IT WORKS
The Bronze program
Offers TheFirstClub.com
voucher codes redeemable on
the site
The Silver program:
the first club siteas a
co-branded download portal
See more:
www.thefirstclub.net
The Gold program:
Offers a bespoke digital
download portal custom
branded with your Brand’s
logo and messaging
© 2013 - TFC International Ltd.
www.thefirstclub.net
BRONZE PROGRAM
HOW IT WORKS
REWARD WITH THEFIRSTCLUB.COM VOUCHERS
Purchase *ClubCoins and offer voucher codes
branded under thefirstclub.com
Codes are redeemable at: www.thefirstclub.com
Access to standard catalog
Customized registration landing page
Advertize entire TFC service including all media,
music, mobile, software and games
No ownership of the End-User database
Purchasing program:
Pay-per-voucher
Uses *ClubCoins, the first club™ Currency
© 2013 - TFC International Ltd.
www.thefirstclub.net
SILVER PROGRAM
HOW IT WORKS
CO-BRANDED SOLUTION WITH THE FIRST CLUB™
Purchase ClubCoins and offer voucher codes
branded under “thefirstclub.com by [your
company]”
Codes redeemable at:
companyname.thefirstclub.com
Access to standard or selected catalog
Skin change allows for different branding options
Languages can be added
Shared ownership of the end-user database with
the first club
Purchasing options:
pay-per-voucher
redeem ClubCoins online
© 2013 - TFC International Ltd.
www.thefirstclub.net
GOLD PROGRAM
HOW IT WORKS
FULLY INTEGRATED WHITE LABEL SOLUTION
Skin change to reflect your branding and messaging
(No mention of the first club™)
Customized currency
Content is shown using your “points” instead of
ClubCoins
Freedom to adapt pricing policy to your
requirements
URL of your choice
Customized banner design
Customized registration page
Customized catalog
Languages can be added to the 12 currently available
Full ownership of the end-user database
Purchasing options:
pay-per-voucher,
pay-per-download and
redemption online options
© 2013 - TFC International Ltd.
www.thefirstclub.net
CUSTOMIZED DESIGNS
© 2013 - TFC International Ltd.
www.thefirstclub.net
CUSTOMIZED DESIGNS
© 2013 - TFC International Ltd.
PROMOTIONSSHORT TERM OR LONG TERM, OUR SOLUTION MAKES RUNNING A
PROMOTION QUICK, EASY AND SATISFYING.
© 2013 - TFC International Ltd.
www.thefirstclub.net
A TURN-KEY SOLUTION
FULLY CUSTOMIZABLE
You can choose an individual message to be delivered to your customers on a fully-branded, easily
customizable web portal.
NO STOCK OR PHYSICAL FULFILLMENT REQUIRED
Businesses simply print a redemption code in their product packs or marketing materials, or send to
the customer via email as an incentive reward. Everything else is handled online by
the first club™.
INCREASED RETURN ON INVESTMENT (ROI)
the first club’s low-cost solution can be easily re-purposed to allow several follow-up
promotions, ensuring maximum ROI for a company’s marketing spend. Since it can also be used in
various markets it is perfect for multi-territories campaigns.
DATA COLLECTION
While traditional in-box promotions allow limited tracking of customer data, the first club’s SaaS
solution gives you the ability to track every customer’s experience, in order to build a valuable
database of behavioral information - an important asset for future marketing purposes.
FOR YOUR PROMOTIONS
A SIMPLE, COST-EFFECTIVE WAY TO INCREASE THE REDEMPTION ON DIGITAL
SALES PROMOTIONS AND MARKETING CAMPAIGNS.
© 2013 - TFC International Ltd.
www.thefirstclub.net
A TURN-KEY SOLUTION
INSTANT DELIVERY
the first club™ solutions offer instant downloads of millions of choices of digital content with only a
simple code needed, or with customized solutions, in our Client’s own points or miles currency.
FIXED-FEE INSURANCE
the first club™ solution has been approved by Lloyds so we can insure redemption to guarantee the
cost of promotion
SPEED TO MARKET
a custom program can be branded, fully implemented and operational within 45 days and
thefirstclub.com vouchers can be purchased and used in your promotion the same day whereas
traditional promotions can take over a year to build out.
CUSTOMIZATION PER RETAILER
the first club™ full customization enables you to offer different sales promotions for several brands
or retailers easily.
DIGITAL REWARDS PROMOTION
our team can provide fully customized Facebook & Twitter pages to promote your digital rewards
program to your clients. Available for gold level members only.
FOR YOUR PROMOTIONS
IT’S AS EASY AS PRINTING A CODE ON YOUR PACKAGING, INSERTING A
VOUCHER WITH THE PRODUCT, OR EMAILING A CODE AFTER REGISTRATION.
© 2013 - TFC International Ltd.
www.thefirstclub.net
FOR YOUR COMPANY:
• All digital
– No inventory or shipping costs
• Minimized set up cost
• Easy to implement
– Plugs into any existing system
– Swift deployment
• Minimized time to market
• Fully customizable
– Design, catalog of content
• Multilingual and custom territory catalogs
– 12 languages to date
• On-going communication with customer
• Capturing customer information/Detailed
reporting
FOR YOUR CLIENTS:
• Instant rewards
– No need to collect a huge amount of
points to be able to access rewards
• Easy to use
• Wide choice of content to fit any
consumer’s interest and taste
– Over 34 million choices of content
currently available with more added
monthly
• Top chart content
– Specific catalogs per country to fit
local specificities
• Repeat Reward Opportunities
– Instantly redeem content or users can
“bank” points for better content to be
redeemed later
WHY USE
THE FIRST CLUB?
© 2013 - TFC International Ltd.
THANK YOU
Contact Us
Jill Goldworn, President jill@thefirstclub.com
Denis Huré, CEO denis@thefirstclub.com
corporate site www.thefirstclub.net
consumer site www.thefirstclub.com
click  download  enjoy

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Reward the World: the first club Digital Rewards

  • 1. © 2013 - TFC International Ltd. Contact Us Jill Goldworn, President jill@thefirstclub.com Denis Huré, CEO denis@thefirstclub.com corporate site www.thefirstclub.net consumer site www.thefirstclub.com REWARD THE WORLD THE FIRST CLUB DIGITAL REWARDS
  • 2. © 2013 - TFC International Ltd. www.thefirstclub.net WHAT WE DO • Music • Games • Mobile Apps • Software • eBooks • Audio books • Movies (soon available) • E-vouchers (soon available) All in one place! FOR YOUR BUSINESS The worldwide solution offering a fresh approach to rewards, fully customizable and easy to plug into existing brand programs, delivering instantly downloadable premium content:
  • 3. © 2013 - TFC International Ltd. www.thefirstclub.net DEDICATED TO PROVIDING SOLUTIONS LOYALTY PROGRAMS CORPORATE REWARDS AND INCENTIVES SALES PROMOTIONS
  • 4. © 2013 - TFC International Ltd. www.thefirstclub.net $48B $16B 33% TFC  Amount accumulated by Americans yearly in rewards  Value of unredeemed rewards points annually  A third of money invested in loyalty is wasted  Helps Corporations address the wasted 33%  Reduces the cost of running traditional loyalty programmes Source Colloquy *2011 Forecast if US Consumer Loyalty Program Points Value . * May 2011 MARKET OPPORTUNITY
  • 5. © 2013 - TFC International Ltd. www.thefirstclub.net SOME OF OUR CLIENTS
  • 6. © 2013 - TFC International Ltd. www.thefirstclub.net OUR LEADING SUPPLIERS
  • 7. © 2013 - TFC International Ltd. www.thefirstclub.net CUSTOMER SERVICE PORTAL HOW IT WORKS ANALYTICS, CRM & CUSTOMER SERVICE
  • 8. © 2013 - TFC International Ltd. www.thefirstclub.net NO PROBLEM. FIRST TIMER? HERE’S HOW THE FIRST TIME USER EXPERIENCE WORKS. 1 CLICK. First time users need to register for an account by entering their information or connecting to Facebook. 2 DOWNLOAD. Easily locate your favorite digital content by searching our catalog of music, eBooks, apps, and more, then download instantly. 3 ENJOY .Sync your digital content to all of your favorite devices and enjoy on the go!
  • 9. © 2013 - TFC International Ltd. CORPORATE REWARDS & INCENTIVES LOYALTY PROGRAMS MAXIMIZE THE EFFECTIVENESS OF YOUR PROGRAM WITH OUR CUSTOMIZED SOLUTION.
  • 10. © 2013 - TFC International Ltd. www.thefirstclub.net A SCALABLE INTEGRATION HOW IT WORKS The Bronze program Offers TheFirstClub.com voucher codes redeemable on the site The Silver program: the first club siteas a co-branded download portal See more: www.thefirstclub.net The Gold program: Offers a bespoke digital download portal custom branded with your Brand’s logo and messaging
  • 11. © 2013 - TFC International Ltd. www.thefirstclub.net BRONZE PROGRAM HOW IT WORKS REWARD WITH THEFIRSTCLUB.COM VOUCHERS Purchase *ClubCoins and offer voucher codes branded under thefirstclub.com Codes are redeemable at: www.thefirstclub.com Access to standard catalog Customized registration landing page Advertize entire TFC service including all media, music, mobile, software and games No ownership of the End-User database Purchasing program: Pay-per-voucher Uses *ClubCoins, the first club™ Currency
  • 12. © 2013 - TFC International Ltd. www.thefirstclub.net SILVER PROGRAM HOW IT WORKS CO-BRANDED SOLUTION WITH THE FIRST CLUB™ Purchase ClubCoins and offer voucher codes branded under “thefirstclub.com by [your company]” Codes redeemable at: companyname.thefirstclub.com Access to standard or selected catalog Skin change allows for different branding options Languages can be added Shared ownership of the end-user database with the first club Purchasing options: pay-per-voucher redeem ClubCoins online
  • 13. © 2013 - TFC International Ltd. www.thefirstclub.net GOLD PROGRAM HOW IT WORKS FULLY INTEGRATED WHITE LABEL SOLUTION Skin change to reflect your branding and messaging (No mention of the first club™) Customized currency Content is shown using your “points” instead of ClubCoins Freedom to adapt pricing policy to your requirements URL of your choice Customized banner design Customized registration page Customized catalog Languages can be added to the 12 currently available Full ownership of the end-user database Purchasing options: pay-per-voucher, pay-per-download and redemption online options
  • 14. © 2013 - TFC International Ltd. www.thefirstclub.net CUSTOMIZED DESIGNS
  • 15. © 2013 - TFC International Ltd. www.thefirstclub.net CUSTOMIZED DESIGNS
  • 16. © 2013 - TFC International Ltd. PROMOTIONSSHORT TERM OR LONG TERM, OUR SOLUTION MAKES RUNNING A PROMOTION QUICK, EASY AND SATISFYING.
  • 17. © 2013 - TFC International Ltd. www.thefirstclub.net A TURN-KEY SOLUTION FULLY CUSTOMIZABLE You can choose an individual message to be delivered to your customers on a fully-branded, easily customizable web portal. NO STOCK OR PHYSICAL FULFILLMENT REQUIRED Businesses simply print a redemption code in their product packs or marketing materials, or send to the customer via email as an incentive reward. Everything else is handled online by the first club™. INCREASED RETURN ON INVESTMENT (ROI) the first club’s low-cost solution can be easily re-purposed to allow several follow-up promotions, ensuring maximum ROI for a company’s marketing spend. Since it can also be used in various markets it is perfect for multi-territories campaigns. DATA COLLECTION While traditional in-box promotions allow limited tracking of customer data, the first club’s SaaS solution gives you the ability to track every customer’s experience, in order to build a valuable database of behavioral information - an important asset for future marketing purposes. FOR YOUR PROMOTIONS A SIMPLE, COST-EFFECTIVE WAY TO INCREASE THE REDEMPTION ON DIGITAL SALES PROMOTIONS AND MARKETING CAMPAIGNS.
  • 18. © 2013 - TFC International Ltd. www.thefirstclub.net A TURN-KEY SOLUTION INSTANT DELIVERY the first club™ solutions offer instant downloads of millions of choices of digital content with only a simple code needed, or with customized solutions, in our Client’s own points or miles currency. FIXED-FEE INSURANCE the first club™ solution has been approved by Lloyds so we can insure redemption to guarantee the cost of promotion SPEED TO MARKET a custom program can be branded, fully implemented and operational within 45 days and thefirstclub.com vouchers can be purchased and used in your promotion the same day whereas traditional promotions can take over a year to build out. CUSTOMIZATION PER RETAILER the first club™ full customization enables you to offer different sales promotions for several brands or retailers easily. DIGITAL REWARDS PROMOTION our team can provide fully customized Facebook & Twitter pages to promote your digital rewards program to your clients. Available for gold level members only. FOR YOUR PROMOTIONS IT’S AS EASY AS PRINTING A CODE ON YOUR PACKAGING, INSERTING A VOUCHER WITH THE PRODUCT, OR EMAILING A CODE AFTER REGISTRATION.
  • 19. © 2013 - TFC International Ltd. www.thefirstclub.net FOR YOUR COMPANY: • All digital – No inventory or shipping costs • Minimized set up cost • Easy to implement – Plugs into any existing system – Swift deployment • Minimized time to market • Fully customizable – Design, catalog of content • Multilingual and custom territory catalogs – 12 languages to date • On-going communication with customer • Capturing customer information/Detailed reporting FOR YOUR CLIENTS: • Instant rewards – No need to collect a huge amount of points to be able to access rewards • Easy to use • Wide choice of content to fit any consumer’s interest and taste – Over 34 million choices of content currently available with more added monthly • Top chart content – Specific catalogs per country to fit local specificities • Repeat Reward Opportunities – Instantly redeem content or users can “bank” points for better content to be redeemed later WHY USE THE FIRST CLUB?
  • 20. © 2013 - TFC International Ltd. THANK YOU Contact Us Jill Goldworn, President jill@thefirstclub.com Denis Huré, CEO denis@thefirstclub.com corporate site www.thefirstclub.net consumer site www.thefirstclub.com click  download  enjoy

Notas do Editor

  1. internet make it easier than ever to switch brands 80%-20% - how do you make it 70% - 30% In summary The problem: Consumer do not redeemConsumer are not happy so they are not loyal WhyThe world has moved on and loyalty program have no