Content, personalisatie en resultaten

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0 gostou•22 visualizações

Hoeveel moet je weten van je klant, je prospect, je contact om 'm écht te raken? Kan je met gepersonaliseerde content (titel, copy of één beeldje) meer bereiken dan met paid advertising? Kan je via content een waardevolle lead detecteren en er een sales qualified lead van maken? Yannic Kermarrec is Sr. Digital Marketer bij Invisible Puppy.

Marketing

YANNIC
KERMARREC
Sr. Digital Marketer
Invisible Puppy

#20THOUGHTSBEFORENOON
PERSONALISATIE
DATA + STRATEGIE + RESULTAAT
PERSONALISATIE
STRATEGIE + DATA + RESULTAAT

SEGMENTATIE IS CUSTOMER CENTRICITY
C-Level - Decision taker
SEGMENTATIE SPECIFIEKE CONTENT
Marketer - Inﬂuencer
Technical - Validator
Growth & Win Content
Result, Support & Experts
Recommendation, Documentation

HOE WERKT HET
MailChimp
INVITE
HubSpot
Landingpage
Social Channels
Netwerk
Custom
EventBrite
Voorbereiden
Augment
Proﬁle
REGISTERTOUCHPOINTS
Data caption
Automated proﬁling
Interpretatie
EVENT
Perso Content
Nurturing
Informeren
POST EVENT
TALKS
1 2 3
4 5 6
7 8 9
SENTIMENT
- +
Talk 1
Spreker
Lorem Ipsum komt hier
om tekst op te vullen.
Korte omschrijving.
WELCOME
E-mail
START

WAAR WE HET ÉCHT ÉCHT VOOR DOEN
CONTACT
PROSPECT
LEAD
KLANT
EXTRA BUSINESS : - )

TWENTY
THOUGHTS
BEFORE NOON
Content & resultaat

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