Designing For Windows Phone: A New Interface Paradigm

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Windows Phone has revolutionized mobile design, transforming traditional iOS/Android app interfaces with new modes of interaction. And because the platform is young, its interface traditions are developing rapidly. This presentation surveys today's top WP7 apps, talks about current design principles and new experiments, and gives you a list of things to consider in your own apps -- whether you're planning a new Windows Phone app or porting your existing apps to the Windows platform.

Tecnologia Negócios

DESIGNING FOR WINDOWS PHONE:
A NEW INTERFACE PARADIGM

EVAN KIRCHHOFF CTO, QUBOP INC.
@THEEVANK
@QUBOPINC
WINDOWS PHONE DEVELOPER DAY, MAY 4, 2012

MAY 4, 2012 - WWW.QUBOP.COM

WHY WINDOWS PHONE?

MAY 4, 2012 - WWW.QUBOP.COM

BOTH DEVELOPER AND DESIGNER FRIENDLY

KNOWN DEVICE DIMENSIONS = ABSOLUTE LAYOUT
(LIKE IOS, UNLIKE ANDROID)

MAY 4, 2012 - WWW.QUBOP.COM

THE ONE THING BETTER
THAN A POPULAR PLATFORM
IS A RAPIDLY GROWING PLATFORM

MAY 4, 2012 - WWW.QUBOP.COM

CUMULATIVE USERBASE, LATE 2011
250M 250M

200M 200M

150M 150M

100M 100M

50M 50M

2005 2006 2007 2008 2009 2010 2011 2005 2006 2007 2008 2009 2010 2011

IOS (ALL) ANDROID PS3 XBOX 360 WII

(CUMULATIVE WORLDWIDE USERS IN MILLIONS)
MAY 4, 2012 - WWW.QUBOP.COM

“MOBILE” ISN’T JUST “PHONE”

iPhone: 55% iPod Touch: 32% iPad: 13%
MAY 4, 2012 - WWW.QUBOP.COM

MICROSOFT: 14 STORES
APPLE: 363 STORES
BARNES & NOBLE: 705 STORES

PREDICTION:

WINDOWS WILL BE THE
#2 MOBILE PLATFORM
WITHIN 24 MONTHS
MAY 4, 2012 - WWW.QUBOP.COM

DESIGNING FOR
WINDOWS PHONE

MAY 4, 2012 - WWW.QUBOP.COM

WINDOWS PHONE:
“PANORAMA”

MAY 4, 2012 - WWW.QUBOP.COM

24px “peek”

MAY 4, 2012 - WWW.QUBOP.COM

PANORAMA = TAB BAR

MAY 4, 2012 - WWW.QUBOP.COM

PANORAMA: BEST PRACTICES

ALWAYS AT TOP LEVEL
AT MOST ONE PER APP
LIMIT TO 4 SCREENS (CAN MIX NARROW & WIDE)
TRY FOR “MAGAZINE COVER” LAYOUT STYLE

WINDOWS PHONE:
“PIVOT”

MAY 4, 2012 - WWW.QUBOP.COM

HOW TO TELL PIVOT FROM PANORAMA
no “peek” clickable headers

WINDOWS CALENDAR ESPN FOURSQUARE

MAY 4, 2012 - WWW.QUBOP.COM

PIVOT = SEGMENTED CONTROL (IOS)

MAY 4, 2012 - WWW.QUBOP.COM

PIVOT: BEST PRACTICES

CAN BE AT TOP LEVEL, OR DEEPER WITHIN APP
CAN HAVE MORE THAN ONE PER APP
LIMIT TO 6 SCREENS
USE FOR DENSER LAYOUT, OR MULTIPLE VIEWS OF CONTENT

WHY ALL THE SIDEWAYS MOTION?
THE “DON’T LEAVE THE SCREEN” PRINCIPLE

SCOOPLE (IPHONE)
MAY 4, 2012 - WWW.QUBOP.COM

WHY ALL THE SIDEWAYS MOTION?
THE “DON’T LEAVE THE SCREEN” PRINCIPLE

FOURSQUARE (WINDOWS PHONE)

MAY 4, 2012 - WWW.QUBOP.COM

WHY ALL THE SIDEWAYS MOTION?
PROMOTES FEATURE DISCOVERABILITY

IOS DEVELOPERS HAVE STARTED
MODIFYING THE TAB BAR TO
HIGHLIGHT KEY FEATURES
MAY 4, 2012 - WWW.QUBOP.COM

WINDOWS PHONE:
APPLICATION BAR

MAY 4, 2012 - WWW.QUBOP.COM

APPLICATION BAR = TOOLBAR (IOS) + MENU BUTTON (ANDROID)

MAY 4, 2012 - WWW.QUBOP.COM

OLD APPS,
NEW PARADIGM

MAY 4, 2012 - WWW.QUBOP.COM

FACEBOOK (IPHONE) FACEBOOK (ANDROID)
MAY 4, 2012 - WWW.QUBOP.COM

FACEBOOK (WINDOWS PHONE)

MAY 4, 2012 - WWW.QUBOP.COM

FOURSQUARE (IPHONE) FOURSQUARE (ANDROID)

MAY 4, 2012 - WWW.QUBOP.COM

FOURSQUARE (WINDOWS PHONE)

MAY 4, 2012 - WWW.QUBOP.COM

IOS AND ANDROID 2.x: SIMILAR DESIGN PATTERNS

MAY 4, 2012 - WWW.QUBOP.COM

ANDROID 4.0 - MOVING FURTHER FROM IOS

MAY 4, 2012 - WWW.QUBOP.COM

APRIL 2012: ANDROID DEVICES STILL MOSTLY 2.3

PERCENTAGE OF DEVICES ACCESSING GOOGLE PLAY IN PREVIOUS 14-DAY PERIOD
SOURCE: RON AMADEO, WWW.ANDROIDPOLICE.COM

MAY 4, 2012 - WWW.QUBOP.COM

WINDOWS PHONE:
APPS USING
STANDARD METRO

MAY 4, 2012 - WWW.QUBOP.COM

CNN TWITTER

MAY 4, 2012 - WWW.QUBOP.COM

KINDLE SKYPE USA TODAY

MAY 4, 2012 - WWW.QUBOP.COM

SHAZAM XBMC

MAY 4, 2012 - WWW.QUBOP.COM

WEATHER CHANNEL IMDB

MAY 4, 2012 - WWW.QUBOP.COM

MINESWEEPER

MAY 4, 2012 - WWW.QUBOP.COM

NEW YORK TIMES

MAY 4, 2012 - WWW.QUBOP.COM

UI PORTING EXAMPLE:
MOBIPARK

MAY 4, 2012 - WWW.QUBOP.COM

MOBIPARK (IOS)

MAY 4, 2012 - WWW.QUBOP.COM

MOBIPARK (WINDOWS PHONE)

MAY 4, 2012 - WWW.QUBOP.COM

OTHER BEST PRACTICES

MAY 4, 2012 - WWW.QUBOP.COM

WINDOWS PHONE MANGO:
APPLICATION LIFECYCLE

YOUR JOB:
HIDE THIS FROM USERS

MAY 4, 2012 - WWW.QUBOP.COM

DESTROY UI CHROME

DO NOT USE BUTTONS FOR NAVIGATION

SURFACE INTERESTING CONTENT

MAY 4, 2012 - WWW.QUBOP.COM

THANKS!

EVAN KIRCHHOFF
EVAN@QUBOP.COM
TWITTER: @THEEVANK

WWW.QUBOP.COM
TWITTER: @QUBOPINC

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Designing For Windows Phone: A New Interface Paradigm

1. DESIGNING FOR WINDOWS PHONE: A NEW INTERFACE PARADIGM EVAN KIRCHHOFF CTO, QUBOP INC. @THEEVANK @QUBOPINC WINDOWS PHONE DEVELOPER DAY, MAY 4, 2012 MAY 4, 2012 - WWW.QUBOP.COM

2. WHY WINDOWS PHONE? MAY 4, 2012 - WWW.QUBOP.COM

3. MAY 4, 2012 - WWW.QUBOP.COM

4. BOTH DEVELOPER AND DESIGNER FRIENDLY KNOWN DEVICE DIMENSIONS = ABSOLUTE LAYOUT (LIKE IOS, UNLIKE ANDROID) MAY 4, 2012 - WWW.QUBOP.COM

5. THE ONE THING BETTER THAN A POPULAR PLATFORM IS A RAPIDLY GROWING PLATFORM MAY 4, 2012 - WWW.QUBOP.COM

6. CUMULATIVE USERBASE, LATE 2011 250M 250M 200M 200M 150M 150M 100M 100M 50M 50M 2005 2006 2007 2008 2009 2010 2011 2005 2006 2007 2008 2009 2010 2011 IOS (ALL) ANDROID PS3 XBOX 360 WII (CUMULATIVE WORLDWIDE USERS IN MILLIONS) MAY 4, 2012 - WWW.QUBOP.COM

7. “MOBILE” ISN’T JUST “PHONE” iPhone: 55% iPod Touch: 32% iPad: 13% MAY 4, 2012 - WWW.QUBOP.COM

8. MAY 4, 2012 - WWW.QUBOP.COM

9. MAY 4, 2012 - WWW.QUBOP.COM

10. MICROSOFT: 14 STORES APPLE: 363 STORES BARNES & NOBLE: 705 STORES

11. PREDICTION: WINDOWS WILL BE THE #2 MOBILE PLATFORM WITHIN 24 MONTHS MAY 4, 2012 - WWW.QUBOP.COM

12. DESIGNING FOR WINDOWS PHONE MAY 4, 2012 - WWW.QUBOP.COM

13. WINDOWS PHONE: “PANORAMA” MAY 4, 2012 - WWW.QUBOP.COM

14. 24px “peek” MAY 4, 2012 - WWW.QUBOP.COM

15. PANORAMA = TAB BAR MAY 4, 2012 - WWW.QUBOP.COM

16. PANORAMA: BEST PRACTICES ALWAYS AT TOP LEVEL AT MOST ONE PER APP LIMIT TO 4 SCREENS (CAN MIX NARROW & WIDE) TRY FOR “MAGAZINE COVER” LAYOUT STYLE

17. “MAGAZINE COVER” LAYOUT?

18.

19. WINDOWS PHONE: “PIVOT” MAY 4, 2012 - WWW.QUBOP.COM

20. HOW TO TELL PIVOT FROM PANORAMA no “peek” clickable headers WINDOWS CALENDAR ESPN FOURSQUARE MAY 4, 2012 - WWW.QUBOP.COM

21. PIVOT = SEGMENTED CONTROL (IOS) MAY 4, 2012 - WWW.QUBOP.COM

22. PIVOT: BEST PRACTICES CAN BE AT TOP LEVEL, OR DEEPER WITHIN APP CAN HAVE MORE THAN ONE PER APP LIMIT TO 6 SCREENS USE FOR DENSER LAYOUT, OR MULTIPLE VIEWS OF CONTENT

23. WHY ALL THE SIDEWAYS MOTION? THE “DON’T LEAVE THE SCREEN” PRINCIPLE SCOOPLE (IPHONE) MAY 4, 2012 - WWW.QUBOP.COM

24. WHY ALL THE SIDEWAYS MOTION? THE “DON’T LEAVE THE SCREEN” PRINCIPLE FOURSQUARE (WINDOWS PHONE) MAY 4, 2012 - WWW.QUBOP.COM

25. WHY ALL THE SIDEWAYS MOTION? PROMOTES FEATURE DISCOVERABILITY IOS DEVELOPERS HAVE STARTED MODIFYING THE TAB BAR TO HIGHLIGHT KEY FEATURES MAY 4, 2012 - WWW.QUBOP.COM

26. WINDOWS PHONE: APPLICATION BAR MAY 4, 2012 - WWW.QUBOP.COM

27. APPLICATION BAR = TOOLBAR (IOS) + MENU BUTTON (ANDROID) MAY 4, 2012 - WWW.QUBOP.COM

28. OLD APPS, NEW PARADIGM MAY 4, 2012 - WWW.QUBOP.COM

29. FACEBOOK (IPHONE) FACEBOOK (ANDROID) MAY 4, 2012 - WWW.QUBOP.COM

30. FACEBOOK (WINDOWS PHONE) MAY 4, 2012 - WWW.QUBOP.COM

31. FOURSQUARE (IPHONE) FOURSQUARE (ANDROID) MAY 4, 2012 - WWW.QUBOP.COM

32. FOURSQUARE (WINDOWS PHONE) MAY 4, 2012 - WWW.QUBOP.COM

33. IOS AND ANDROID 2.x: SIMILAR DESIGN PATTERNS MAY 4, 2012 - WWW.QUBOP.COM

34. ANDROID 4.0 - MOVING FURTHER FROM IOS MAY 4, 2012 - WWW.QUBOP.COM

35. APRIL 2012: ANDROID DEVICES STILL MOSTLY 2.3 PERCENTAGE OF DEVICES ACCESSING GOOGLE PLAY IN PREVIOUS 14-DAY PERIOD SOURCE: RON AMADEO, WWW.ANDROIDPOLICE.COM MAY 4, 2012 - WWW.QUBOP.COM

36. WINDOWS PHONE: APPS USING STANDARD METRO MAY 4, 2012 - WWW.QUBOP.COM

37. CNN TWITTER MAY 4, 2012 - WWW.QUBOP.COM

38. KINDLE SKYPE USA TODAY MAY 4, 2012 - WWW.QUBOP.COM

39. SHAZAM XBMC MAY 4, 2012 - WWW.QUBOP.COM

40. WEATHER CHANNEL IMDB MAY 4, 2012 - WWW.QUBOP.COM

41. FANDANGO MAY 4, 2012 - WWW.QUBOP.COM

42. MINESWEEPER MAY 4, 2012 - WWW.QUBOP.COM

43. NEW YORK TIMES MAY 4, 2012 - WWW.QUBOP.COM

44. UI PORTING EXAMPLE: MOBIPARK MAY 4, 2012 - WWW.QUBOP.COM

45. MOBIPARK (IOS) MAY 4, 2012 - WWW.QUBOP.COM

46. MOBIPARK (WINDOWS PHONE) MAY 4, 2012 - WWW.QUBOP.COM

47. OTHER BEST PRACTICES MAY 4, 2012 - WWW.QUBOP.COM

48. WINDOWS PHONE MANGO: APPLICATION LIFECYCLE YOUR JOB: HIDE THIS FROM USERS MAY 4, 2012 - WWW.QUBOP.COM

49. DESTROY UI CHROME DO NOT USE BUTTONS FOR NAVIGATION SURFACE INTERESTING CONTENT MAY 4, 2012 - WWW.QUBOP.COM

50. THANKS! EVAN KIRCHHOFF EVAN@QUBOP.COM TWITTER: @THEEVANK WWW.QUBOP.COM TWITTER: @QUBOPINC

Designing For Windows Phone: A New Interface Paradigm

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