30 minute presentation by Will Rowan at the Internet Retail show, Birmingham NEC, 24th March 2011. 5 ways that retail businesses can use social media as part of their marketing mix.

2. Marketing is changing - rapidly from organisation-centric to customer-driven marketing process 4P - 21st century RP&V Reputation Place Value exchange Product Price Place Promotion

3. Photography : [Jump: © José van Riele, 2002] 4P - 21st century RP&V Reputation Place Value exchange Place Reputation Value exchange customer as expert Marketing is changing - rapidly from organisation-centric to customer-driven marketing process

4. Photography : [Jump: © José van Riele, 2002] 4P - 21st century RP&V Reputation Place Value exchange Engagement: customer with customer Marketing is changing - rapidly from organisation-centric to customer-driven marketing process See Share Learn Do

5. Photography : [Jump: © José van Riele, 2002] 4P - 21st century RP&V Reputation Place Value exchange Company curates the conversation Distribution Reputation Product Value Exchange Customer’s conversation Marketing is changing - rapidly from organisation-centric to customer-driven marketing process See Share Learn Do

7. Social strategy for business: be A vailable fre E I nteresting O pen U seful Step 1 AEIOU

9. Rapidly recycle every idea to create ‘fresh’ content all help boost network reputation... ...which boosts search visibility Step 3 Recycle

10. from xkcd.com

11. 150 Catalyse, Chat, Curate other's conversations Social tools & skills change as the audience grows

15. Social Media are evolving fastest on mobile . Watch your phone for the Next Big Thing & don’t develop a mobile app! HTML5 is faster, cheaper, and universal

16. Will Rowan TheCustomer e [email_address] skype & twitter @thecustomer Digital Marketing Manual the manager’s guide to ecommerce published on Kindle next week, print on 12th April