What is a good goal for a presentation
when you talk to well-educated and motivated
What’s so special about this audience?
✤ They pay more attention to what you say
✤ And less attention to how you say it
(gestures, tone of voice, your Brioni suit etc)
✤ Pop psychology tricks are unlikely to work
If informing is boring — let’s entertain! Let’s do standup comedy!
With PowerPoint! Now it’s a highly entertaining waste of time.
Motivating, persuading to buy seems kinda fine. But is it really?
It’s where most people start, the goal is “to tell” or “to explain”.
The problem is that it’s BORING.
THREE GOALS ACCORDING TO CICERO
Problems with “the goal is to motivate”
✤ Ethically questionable: the’s no line between
“soft sell” and “hard sell”
✤ Takes a lot of emotional effort and may lead to
✤ You don’t learn to do it on a two-day seminar
Here’s a particular thing or idea that I want you to buy and
all the data in my presentation aligned to support my conclusion
Helping to make a good decision
Here’s a decision-making process, here are my results but you
should re-examine everything and make your own choice
Here’s your information, you do what you want with it
Frequently asked question
What's more convincing, a story or a piece
of statistical evidence?
That’s a wrong question to ask. We should be
asking “what helps us make a better decision”?
The key question
How do we make good decisions?
A very vague answer
It depends on a) importance and b) resources
Not important, few resources
Important, some resources
✤ Commons space
✤ Success Criteria
Sample decision-making model
There are dozens of them: GOPHER, DECIDE, и т.д.
THIS IS YOURPRESENTATIONSTRUCTURE!
✤ The question we should be asking ourselves as presenters:
what’s the best decision-making process here? This
should be the structure of our argument.
✤ We need to think about audiences’ long-term interests and
try to make decisions based on that
✤ The presentation title should be set in terms of decision-
✤ I think this approach makes a lot of sense for motivated
and educated audience