Las teorías más avanzadas desde el punto de vista de comunicación tiene que ver con el Adtrendhunting y las nuevas formas de pronosticación creativa.

1. Bleisure TM TM

3. Key 1)
What is new,
what is old
in creative
advertising.

5. I LIKE

6. creativity is about
making something
that is "entirely
new and in the
moment."
Digitize everything

7. not using your
superpowers.
USE your
innovation
network Creatives directors
and main agencies
trend webs and issues
Professional
Innovator
Planners
Copy Art
Democratic
Innovator
Content Curator
Heavior Big Data
Designer Expertise
Your Cat Developer
and APP developer

8. La retórica
ha muerto
1 minuto de silencio.

9. De las ideas
a las Big ideas.

10. ROGER SPERRY

12. exaggerations,
comparisons,
substitutions, personi-
fication,
hyperbole,
rhetoric and visuals of
the brand has come
to an end.
It is time for
consumer to CREATE
marks.

13. How to
Start
The best way to be a new thinker
is not use your mind.
Be a pronosticator.
Not
just a creative.

14. 01 research the cloud trends
cloud information
information
trendhuntig webs environment brand heritage your girlfriend opinion
creative collections look for chance product environment
uses and retail insights serendipity rules for strategies brand organic experience
You

15. 01 Detecting innovations- Key 2)
Innovation flow
Everett Rogers
Innovadores early adopters adaptadores tardios adaptadores tardios Rezagados
2.5% 13.5% 34% 34% 16%

16. 01 Detecting innovations-
Democreativity
01 Democratic innovators
01 Richard Dawkings . meme technology
Trend innovators Trend Drivers Trend impact Trend Consecuences Trend Future
???

17. 01 Detecting innovations-
Profesional creativity Flow
01 Professional innovators
01 Case studie: Universal Everything
Trend innovators Trend Drivers Trend impact Trend Consecuences Trend Future
???
Universal Everything UK
http://vimeo.com/1919712

18. 01 Detecting innovations-
Brandend Content
01 Professional innovators
01 Case studie: Red Bull Stratos
Trend innovators Trend Drivers Trend impact Trend Consecuences Trend Future
???
Redbull Stratos
http://vimeo.com/1919712

20. AdNews
Secrets of the New Show
Business
Models that works,
Models that don´t.

21. In Big ideas,
creativity is the same
across all media
Key 3)
Impact 3-5sg

22. meme
unplanning cath
the flow
user
experience
product
Work in
environment
places
progress
and locations
influencers
social
circustances
Find in last
your
mother
your mind
pictures in
instagram Google is
dark!
God

23. google
Find in
your mind
is god
dark!

24. microsite
Brand social
Navigator
Appvertising media
PR
Influecers
viral geolocalitation
marketing
PR blogging and
microbloging
Direct
marketing
brand branded
experience content

25. Key 4)
Contenidos relevantes.
Generación de relevancia
online:
360,integrated,engagement
y branded content

27. MKey 4)
MContenidos relevantes.
Generación de relevancia
online:
360,integrated,engagement
y branded content

28. People who Think,
Pople who DO.
la creatividad ha
muerto,
Bienvenido a la era
de la pronosticación.

29. Key5
Storytelling

30. MMake
everything
new
i
Bleisure TM
TM TM