2. 2
An International Social Media trainer delivering regular
LinkedIn, Facebook, Twitter, YouTube, Google+ and
Social Business Strategy training and workshops for
institutions such as the Digital Marketing Institute, Sure
Skills and the Digital Skills Academy.
Alongside training Greg works as a Social Business and
Content Consultant. He believes that in order to make
social media work for your business you must have a
clear business goal, a clearly defined strategy, great
content and make sure that everything you do is
measurable. Greg has also won awards for his blogging
whilst contributing to the tweakyourbiz.com
community.
Greg has worked with top multinationals including:
Ulster Bank, Microsoft, Virgin Media, Symantec, Abbott
Labs, and Coca Cola Hellenic.
Who am I?
7. • Let people know that you exist
• Demonstrate your passion and expertise
• Generate “Likeability”
• Ask for the sale
• Turn Customers into Advocates
7
4 steps to social media success
12. Think like a content marketer
“Content marketing is a
strategic marketing approach focused
on creating and distributing valuable,
relevant, and consistent content to
attract and retain a clearly-
defined audience — and, ultimately, to
drive profitable customer action”
- Content Marketing Institute
13. Examples of Video Marketing?
• Live Streams
• Customer Service Videos
• Funny Videos
• Video Case studies
• Video teasers
• Hot News Topics
• Crowd Sourcing videos
• Event Previews
• Event Roundups
• Guides/ How to videos
• Video Product reviews
• Interviews
14. Be real in your videos
http://youtu.be/vZcDjcaSHvc?t=1m4s
15. Think vertical
Image credit: Form Meets Function
As of February 2017:
• Facebook - Vertical videos
publish with no black borders.
• Instagram - Vertical videos
publish with no black borders.
• Snapchat - Vertical videos
publish with no black borders.
• Twitter - Vertical videos publish
with no black borders.
• YouTube - The Android version
of the app hides black borders
when device is held vertically
and video is viewed in full
screen.
16. Use mobile video apps to create
social video
• Quik – video editor from GoPro
• iMovie
• Apple Clips
• Lumyer
• Ripl
• Adobe Spark
• Magisto Video Editor & Movie Maker
• FilmoraGo
• Boomerang
• Animoto
23. In your groups “Go Live”. Think “Value”.
Come up with ideas and tips on how you or
your business can leverage your chosen live
video
format.
What tools and equipment do businesses
need to leverage live video?
Broadcast your tips online using the hashtag
#ConnectorLive
Theme:
“Live Video ideas
for your
Marketing”
The Workshop
The 10 Minute
HUDDLE
24. 10 Livestreaming tips
1. Create video for your audience not you. Be creative and dare to be
different.
2. Think like a Content Marketer. Write a great headlines (think SEO),
add a description and tag your live videos.
3. Promote your Livestream beforehand.
4. Plan your Live Video, but don’t rehearse so much you sound like a
robot.
5. Look at the camera and be yourself. Give your best performance.
6. Have a person monitoring and fielding questions and comments in
real time.
7. Don’t be afraid to ask for something. Use “call to actions” in your
livestream
8. Consider 3rd party tools like OBS, Wirecast or BeLive.TV to give your
livestream a professional look and feel.
9. Repurpose your video content after your live event.
10. Add captions or subtitles to your saved or repurposed video..
49. • Video continues to evolve
• Unique “Rich” content becomes vital
• Social Advertising becomes more
powerful
• “Private” Social Networks thrive
• The Age of Advocacy and “Influencer
Marketing” arrives
• Automation gets serious 49
6 Future Trends Happening Now