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Funding  Op*ons:    
Find  Your  Path  to  Funding
September	
  24,	
  2015	
  
Today’s  Panel
Jess	
  McLear:	
  Launchpad	
  Venture	
  Group	
  
Pete	
  McDonald:	
  Silicon	
  Valley	
  Bank	
  
Kathryn	
  Carlson:	
  Buca	
  Boot	
  
Melissa	
  Withers:	
  BetaSpring	
  
Eric	
  Ahlgren:	
  Bessemer	
  Venture	
  Partners	
  
Christopher	
  Mirabile:	
  Launchpad	
  Venture	
  Group	
  
What  Type  of  Company  Are  You?
	
  
	
  
Before	
  you	
  can	
  get	
  funded,	
  	
  
you	
  have	
  to	
  know	
  	
  
where	
  to	
  look	
  
	
  
Before	
  you	
  know	
  where	
  to	
  look,	
  	
  
you	
  need	
  to	
  understand	
  
	
  what	
  you	
  are	
  
What  Type  of  Company  Are  You?
• The	
  type	
  of	
  company	
  you	
  have	
  will	
  shape	
  the	
  type	
  
of	
  funding	
  available	
  to	
  you	
  
•  Consumer	
  mobile	
  social	
  so8ware	
  company	
  vs	
  
Chemistry-­‐based	
  life	
  science	
  technology	
  product	
  vs	
  Equipment	
  for	
  
emergency	
  deployment	
  in	
  disaster	
  zones	
  
• Changes	
  in	
  business	
  model	
  can	
  change	
  the	
  funding	
  
required	
  
•  IP	
  licensing	
  of	
  new	
  baFery	
  technology	
  to	
  exisHng	
  players	
  vs	
  
build	
  a	
  baFery	
  distribuHon	
  company	
  with	
  outsource	
  manufacturing	
  or	
  
build	
  a	
  manufacturing	
  company	
  with,	
  or	
  without	
  distribuHon	
  
NORMAL	
  GROWTH	
  
COMPANY	
  
HIGH	
  
GROWTH	
  
COMPANY	
  
EXTREME	
  
HIGH	
  GROWTH	
  
COMPANY	
  
SOCIAL	
  VENTURE	
  
COMPANY	
  
•  Includes	
  all	
  
service	
  
businesses	
  
•  ExploiLng	
  a	
  local	
  
market	
  need	
  
•  Team	
  has	
  ‘great	
  
jobs’	
  
•  Growth	
  by	
  
adding	
  
resources	
  one	
  
by	
  one	
  
•  Exit	
  will	
  be	
  
based	
  on	
  value	
  
of	
  cash	
  flow	
  
(mature	
  biz.)	
  
•  Growth profile
ultra-scalable
•  Team focus is
exit
•  Revenue $40M+
with lots of room
for growth (5 yr.)
•  Based on $20M+
investment
•  Exit targeted to
IPO or by ‘large’
M&A event
•  Goal	
  is	
  to	
  fulfill	
  
a	
  social	
  need	
  
•  Has	
  mission	
  
orientaLon	
  
•  Team	
  needs	
  to	
  
support	
  mission	
  
•  Growth	
  profile	
  
oWen	
  one	
  
resource	
  at	
  a	
  
Lme	
  
•  Exit	
  …much	
  
harder	
  to	
  find	
  
fit	
  	
  
•  Company can
grow fast (on-line)
or has a scalable
system
•  Team often
motivated by exit
•  $7-10M revenue in
4-5 yrs & market
size allows
significant
additional growth
•  Capital efficient
total investment
$2-4M
•  Exit by M&A
What  Type  of  Company  Are  You?
What  Kind  of  Funding
NORMAL	
  GROWTH	
  
COMPANY	
  
HIGH	
  
GROWTH	
  
COMPANY	
  
EXTREME	
  
HIGH	
  GROWTH	
  
COMPANY	
  
SOCIAL	
  VENTURE	
  
COMPANY	
  
•  Friends, family,
founders
•  Debt, Bank, and
other
•  (Future) Crowd
funding (portal
style)
Early on
•  Accelerators
•  Individual Angels
•  Micro Cap VCs
•  Seed from VC
Later stages
•  Venture Funds
•  Strategic VCs
•  Angel Syndication
•  Friends family,
founders
•  Charity$$
•  Crowd funding
(Kickstarter, etc)
•  Impact Angels
•  (Future) Crowd
funding (portal
style)
•  Angels
•  Angel Groups
•  Angel Group
Syndication
•  Angel List
•  Micro-cap Funds
•  (Future) Crowd
funding (portal
style)
•  Increasingly
Strategic
Corporate VCs
Capital  Sources:  Size  &  Cost
Investment	
  Size	
  
TradiLonal	
  VC	
  
Micro	
  VC	
  
Equipment	
  Financing	
  
Angel	
  Groups	
  
Angels	
  
Equity	
  Crowdfunding	
  
Angel	
  List,	
  Circle	
  Up,	
  etc	
  
Corporate	
  /	
  Strategic	
  
Venture	
  
Customers	
  
Jobs	
  Bill	
  Portals	
  	
  
Vendors	
  
Founder	
  
Friends	
  &	
  Family	
  
Crowdfunding:	
  etc.	
  
Grants	
  
Venture	
  Debt	
  
Bank	
  
Loans	
  
Personal	
  
Loans	
  
Private	
  Equity	
  
B’Plan	
  CompeLLon	
  
	
  	
  Accelerators	
  
Investment	
  
“Cost”	
  
Capital  Sources
DiluLve	
   Non-­‐DiluLve	
  	
  
Equity	
  
	
  
•  ConverLble	
  Note	
  
•  Stock	
  
•  Friends,	
  Family	
  
Investors	
  
•  Common	
  vs	
  
Preferred	
  	
  
Revenue	
  
Debt	
  
•  Bank	
  
•  Friends/Family	
  
•  Non-­‐converLble	
  note	
  	
  
Customer/Vendor/Partner	
  
•  Prepaid	
  product	
  purchases	
  from	
  customers	
  
•  Pay	
  later	
  services	
  from	
  vendors	
  
•  Non-­‐recoverable	
  engineering	
  costs	
  from	
  
partners	
  
Grants	
  
•  SBIR	
  
•  Business	
  compeLLons	
  
Capital  Sources
Size	
  of	
  Capital	
  
Raise:	
  	
  High	
  
Time	
  
High	
  Risk	
  
Low	
  Risk	
  
Crystallize	
  
Ideas	
  
Demonstrate	
  
Product	
  
Early	
  Scaling	
  
Growth	
  
Sustained	
  
Growth	
  
Market	
  Entry	
  
	
  
Size	
  of	
  Capital	
  
Raise:Low	
  
As	
  you	
  develop	
  your	
  company,	
  you	
  
reduce	
  risk	
  for	
  your	
  financial	
  partners	
  
Capital  Sources:  Equity
10	
  
Stage	
  
Crystallize	
  Idea	
  
and	
  Early	
  
DemonstraLon	
  
Demonstrate	
  
Product	
  &	
  
Market	
  Interest	
  
Market	
  Entry	
  
and	
  Early	
  
Growth	
  
Early	
  Scaling	
  
Growth	
  
Repeatable	
  
Growth	
  
Capital	
  
Source	
  
Founders,	
  
Friends,	
  Family,	
  
Grants,	
  
Kickstarter,	
  etc.	
  
Accelerators,	
  
Individual	
  
Angels,	
  many	
  
others	
  now	
  
“exploring”	
  
Angel	
  Groups,	
  
Angel	
  Group	
  
SyndicaLon,	
  
Micro-­‐Cap	
  
Funds	
  
VCs,	
  Angel	
  
Group	
  
SyndicaLon,	
  
Micro-­‐Cap	
  
Funds	
  
VCs	
  
Investment	
   $25K	
  -­‐	
  $100K	
   $100K	
  -­‐	
  $500K	
   $500K	
  -­‐	
  $1M	
  
$5M	
  –	
  as	
  
needed	
  
as	
  needed	
  
These	
  2	
  need	
  sophisLcated	
  
growth	
  plans	
  	
  
This	
  is	
  the	
  stage	
  
where	
  advice	
  
can	
  make	
  you	
  
eligible	
  for	
  
outside	
  funding	
  
later	
  
Accelerators	
  
and	
  a	
  few	
  
individual	
  
angels	
  play	
  
here	
  …	
  unless	
  it	
  
is	
  a	
  big	
  idea	
  
	
  
This	
  is	
  where	
  
Angel	
  
Groups	
  do	
  
most	
  1st	
  
investments…
.	
  	
  
Equity:  VC  vs  Angel
VC	
  Funds	
  
•  Invest	
  other	
  people’s	
  money	
  (pension	
  funds,	
  …)	
  
•  Have	
  mulL-­‐million	
  $	
  funds	
  they	
  need	
  to	
  put	
  to	
  work	
  
•  Invest	
  big	
  and	
  must	
  get	
  big	
  returns	
  for	
  their	
  investors	
  
•  7+	
  year	
  outlook	
  for	
  exit	
  returns	
  (10-­‐year	
  funds)	
  
	
  
Angels	
  
•  Invest	
  their	
  own	
  money	
  	
  
•  MoLvated	
  to	
  help	
  entrepreneurs,	
  stay	
  engaged	
  
•  But	
  Return	
  on	
  Investment	
  is	
  sLll	
  the	
  controlling	
  metric	
  
•  Likes	
  big	
  returns	
  but	
  will	
  oWen	
  be	
  happy	
  with	
  more	
  modest	
  returns	
  in	
  a	
  
shorter	
  amount	
  of	
  Lme3-­‐5	
  year	
  outlook	
  on	
  investments	
  unless	
  VCs	
  get	
  
involved	
  
Equity:  VC  vs  Angel
VCs	
  
•  $48B	
  in	
  2014,~	
  4,000	
  investments	
  
•  1/2	
  in	
  California	
  alone	
  
Angels	
  
•  $23B	
  in	
  2013,	
  300,000	
  investors,	
  ~	
  71,000	
  investments	
  
•  Types	
  of	
  angels	
  
•  Individuals	
  
•  Organized:	
  	
  Funds:	
  16%;	
  	
  Network:	
  63%	
  	
  	
  (avg	
  10	
  deals	
  /	
  year)	
  
•  AngelList	
  
•  Informal	
  networks	
  &	
  one-­‐Lme-­‐investors	
  
•  Family	
  offices	
  
•  Mostly	
  invest	
  locally	
  
Angel	
  Syndicates	
  (relaLvely	
  new)	
  
•  Individual	
  angels,	
  or	
  several	
  angel	
  groups	
  invesLng	
  as	
  a	
  unit	
  
•  AngelList	
  syndicates	
  
•  VC-­‐backed	
  syndicates	
  
Debt  Capital
Debt	
  Capital	
  
•  Funding	
  based	
  on	
  a	
  set	
  schedule	
  of	
  principal	
  and	
  interest	
  payments	
  that	
  
provide	
  a	
  fixed	
  return	
  for	
  the	
  lender.	
  
•  Availability	
  may	
  be	
  based	
  on	
  asset	
  value	
  or	
  cash	
  flow	
  or	
  personal	
  guarantee.	
  
•  MUST	
  be	
  paid	
  back.	
  Not	
  “speculaLve”	
  cash.	
  
Sources:	
  
•  Personal	
  Loans	
  –	
  Friends/Family	
  
•  Bank	
  Loans	
  
•  SBA	
  Loans	
  
•  Expect	
  debt	
  classes	
  from	
  Jobs	
  Bill	
  crowd	
  funding	
  portals	
  
•  Credit	
  Cards	
  
•  Venture	
  Debt	
  (usually	
  linked	
  to	
  equity	
  &	
  later	
  stage)	
  
Alternate  Sources
Crowd	
  Funding	
  
•  Kickstarter,	
  Indiego-­‐go	
  
•  Usually	
  associated	
  with	
  “product”	
  companies	
  
•  Can	
  come	
  with	
  drawbacks	
  
Accelerators	
  
•  Many	
  incubators	
  across	
  the	
  country	
  
•  May	
  focus	
  on	
  specific	
  types	
  eg.	
  LearnLaunch	
  for	
  EdTech	
  
•  Many	
  different	
  models	
  
•  Non-­‐profit,	
  equity	
  stake,	
  revenue,	
  loan	
  
•  Can	
  be	
  very	
  helpful	
  but	
  be	
  wary	
  of	
  being	
  of	
  the	
  “accelerator	
  circuit”	
  
too	
  long	
  
Non-­‐Dilu*ve  Funding
SBIR	
  +	
  STTR	
  =	
  3%	
  -­‐	
  3.6%	
  of	
  federal	
  R&D	
  Budget	
  	
  
Best	
  for	
  research	
  …	
  need	
  other	
  commercial	
  $$	
  
Pros:	
  	
  
• It	
  is	
  a	
  contract/grant	
  –	
  non	
  diluLve	
  
Cons:	
  
• Long	
  SolicitaLon	
  Process	
  
• March-­‐in	
  Rights 	
  	
  
• Work	
  with	
  universiLes	
  for	
  experLse	
  
• Best	
  to	
  incorporate	
  (but	
  more	
  acceptance	
  of	
  LLCs)	
  
• AccounLng	
  systems	
  must	
  be	
  compliant	
  with	
  the	
  
government	
  
• Very	
  compeLLve	
  in	
  some	
  agencies	
  
	
  
Conclusion
•  Educate	
  yourself	
  about	
  all	
  of	
  your	
  funding	
  opLons	
  
•  hups://www.sbir.gov	
  	
  
•  hup://nvca.org	
  	
  	
  
•  hup://www.angelcapitalassociaLon.org	
  	
  
•  hup://www.thecapitalnetwork.org	
  
•  Non-­‐diluLve	
  funding	
  is	
  always	
  great	
  but	
  not	
  always	
  the	
  easiest	
  to	
  get	
  
•  It’s	
  all	
  about	
  the	
  numbers	
  for	
  equity	
  investors	
  
•  Network,	
  Network,	
  Network	
  
•  hup://www.greenhornconnect.com	
  

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Funding Options

  • 1. Funding  Op*ons:     Find  Your  Path  to  Funding September  24,  2015  
  • 2. Today’s  Panel Jess  McLear:  Launchpad  Venture  Group   Pete  McDonald:  Silicon  Valley  Bank   Kathryn  Carlson:  Buca  Boot   Melissa  Withers:  BetaSpring   Eric  Ahlgren:  Bessemer  Venture  Partners   Christopher  Mirabile:  Launchpad  Venture  Group  
  • 3. What  Type  of  Company  Are  You?     Before  you  can  get  funded,     you  have  to  know     where  to  look     Before  you  know  where  to  look,     you  need  to  understand    what  you  are  
  • 4. What  Type  of  Company  Are  You? • The  type  of  company  you  have  will  shape  the  type   of  funding  available  to  you   •  Consumer  mobile  social  so8ware  company  vs   Chemistry-­‐based  life  science  technology  product  vs  Equipment  for   emergency  deployment  in  disaster  zones   • Changes  in  business  model  can  change  the  funding   required   •  IP  licensing  of  new  baFery  technology  to  exisHng  players  vs   build  a  baFery  distribuHon  company  with  outsource  manufacturing  or   build  a  manufacturing  company  with,  or  without  distribuHon  
  • 5. NORMAL  GROWTH   COMPANY   HIGH   GROWTH   COMPANY   EXTREME   HIGH  GROWTH   COMPANY   SOCIAL  VENTURE   COMPANY   •  Includes  all   service   businesses   •  ExploiLng  a  local   market  need   •  Team  has  ‘great   jobs’   •  Growth  by   adding   resources  one   by  one   •  Exit  will  be   based  on  value   of  cash  flow   (mature  biz.)   •  Growth profile ultra-scalable •  Team focus is exit •  Revenue $40M+ with lots of room for growth (5 yr.) •  Based on $20M+ investment •  Exit targeted to IPO or by ‘large’ M&A event •  Goal  is  to  fulfill   a  social  need   •  Has  mission   orientaLon   •  Team  needs  to   support  mission   •  Growth  profile   oWen  one   resource  at  a   Lme   •  Exit  …much   harder  to  find   fit     •  Company can grow fast (on-line) or has a scalable system •  Team often motivated by exit •  $7-10M revenue in 4-5 yrs & market size allows significant additional growth •  Capital efficient total investment $2-4M •  Exit by M&A What  Type  of  Company  Are  You?
  • 6. What  Kind  of  Funding NORMAL  GROWTH   COMPANY   HIGH   GROWTH   COMPANY   EXTREME   HIGH  GROWTH   COMPANY   SOCIAL  VENTURE   COMPANY   •  Friends, family, founders •  Debt, Bank, and other •  (Future) Crowd funding (portal style) Early on •  Accelerators •  Individual Angels •  Micro Cap VCs •  Seed from VC Later stages •  Venture Funds •  Strategic VCs •  Angel Syndication •  Friends family, founders •  Charity$$ •  Crowd funding (Kickstarter, etc) •  Impact Angels •  (Future) Crowd funding (portal style) •  Angels •  Angel Groups •  Angel Group Syndication •  Angel List •  Micro-cap Funds •  (Future) Crowd funding (portal style) •  Increasingly Strategic Corporate VCs
  • 7. Capital  Sources:  Size  &  Cost Investment  Size   TradiLonal  VC   Micro  VC   Equipment  Financing   Angel  Groups   Angels   Equity  Crowdfunding   Angel  List,  Circle  Up,  etc   Corporate  /  Strategic   Venture   Customers   Jobs  Bill  Portals     Vendors   Founder   Friends  &  Family   Crowdfunding:  etc.   Grants   Venture  Debt   Bank   Loans   Personal   Loans   Private  Equity   B’Plan  CompeLLon      Accelerators   Investment   “Cost”  
  • 8. Capital  Sources DiluLve   Non-­‐DiluLve     Equity     •  ConverLble  Note   •  Stock   •  Friends,  Family   Investors   •  Common  vs   Preferred     Revenue   Debt   •  Bank   •  Friends/Family   •  Non-­‐converLble  note     Customer/Vendor/Partner   •  Prepaid  product  purchases  from  customers   •  Pay  later  services  from  vendors   •  Non-­‐recoverable  engineering  costs  from   partners   Grants   •  SBIR   •  Business  compeLLons  
  • 9. Capital  Sources Size  of  Capital   Raise:    High   Time   High  Risk   Low  Risk   Crystallize   Ideas   Demonstrate   Product   Early  Scaling   Growth   Sustained   Growth   Market  Entry     Size  of  Capital   Raise:Low   As  you  develop  your  company,  you   reduce  risk  for  your  financial  partners  
  • 10. Capital  Sources:  Equity 10   Stage   Crystallize  Idea   and  Early   DemonstraLon   Demonstrate   Product  &   Market  Interest   Market  Entry   and  Early   Growth   Early  Scaling   Growth   Repeatable   Growth   Capital   Source   Founders,   Friends,  Family,   Grants,   Kickstarter,  etc.   Accelerators,   Individual   Angels,  many   others  now   “exploring”   Angel  Groups,   Angel  Group   SyndicaLon,   Micro-­‐Cap   Funds   VCs,  Angel   Group   SyndicaLon,   Micro-­‐Cap   Funds   VCs   Investment   $25K  -­‐  $100K   $100K  -­‐  $500K   $500K  -­‐  $1M   $5M  –  as   needed   as  needed   These  2  need  sophisLcated   growth  plans     This  is  the  stage   where  advice   can  make  you   eligible  for   outside  funding   later   Accelerators   and  a  few   individual   angels  play   here  …  unless  it   is  a  big  idea     This  is  where   Angel   Groups  do   most  1st   investments… .    
  • 11. Equity:  VC  vs  Angel VC  Funds   •  Invest  other  people’s  money  (pension  funds,  …)   •  Have  mulL-­‐million  $  funds  they  need  to  put  to  work   •  Invest  big  and  must  get  big  returns  for  their  investors   •  7+  year  outlook  for  exit  returns  (10-­‐year  funds)     Angels   •  Invest  their  own  money     •  MoLvated  to  help  entrepreneurs,  stay  engaged   •  But  Return  on  Investment  is  sLll  the  controlling  metric   •  Likes  big  returns  but  will  oWen  be  happy  with  more  modest  returns  in  a   shorter  amount  of  Lme3-­‐5  year  outlook  on  investments  unless  VCs  get   involved  
  • 12. Equity:  VC  vs  Angel VCs   •  $48B  in  2014,~  4,000  investments   •  1/2  in  California  alone   Angels   •  $23B  in  2013,  300,000  investors,  ~  71,000  investments   •  Types  of  angels   •  Individuals   •  Organized:    Funds:  16%;    Network:  63%      (avg  10  deals  /  year)   •  AngelList   •  Informal  networks  &  one-­‐Lme-­‐investors   •  Family  offices   •  Mostly  invest  locally   Angel  Syndicates  (relaLvely  new)   •  Individual  angels,  or  several  angel  groups  invesLng  as  a  unit   •  AngelList  syndicates   •  VC-­‐backed  syndicates  
  • 13. Debt  Capital Debt  Capital   •  Funding  based  on  a  set  schedule  of  principal  and  interest  payments  that   provide  a  fixed  return  for  the  lender.   •  Availability  may  be  based  on  asset  value  or  cash  flow  or  personal  guarantee.   •  MUST  be  paid  back.  Not  “speculaLve”  cash.   Sources:   •  Personal  Loans  –  Friends/Family   •  Bank  Loans   •  SBA  Loans   •  Expect  debt  classes  from  Jobs  Bill  crowd  funding  portals   •  Credit  Cards   •  Venture  Debt  (usually  linked  to  equity  &  later  stage)  
  • 14. Alternate  Sources Crowd  Funding   •  Kickstarter,  Indiego-­‐go   •  Usually  associated  with  “product”  companies   •  Can  come  with  drawbacks   Accelerators   •  Many  incubators  across  the  country   •  May  focus  on  specific  types  eg.  LearnLaunch  for  EdTech   •  Many  different  models   •  Non-­‐profit,  equity  stake,  revenue,  loan   •  Can  be  very  helpful  but  be  wary  of  being  of  the  “accelerator  circuit”   too  long  
  • 15. Non-­‐Dilu*ve  Funding SBIR  +  STTR  =  3%  -­‐  3.6%  of  federal  R&D  Budget     Best  for  research  …  need  other  commercial  $$   Pros:     • It  is  a  contract/grant  –  non  diluLve   Cons:   • Long  SolicitaLon  Process   • March-­‐in  Rights     • Work  with  universiLes  for  experLse   • Best  to  incorporate  (but  more  acceptance  of  LLCs)   • AccounLng  systems  must  be  compliant  with  the   government   • Very  compeLLve  in  some  agencies    
  • 16. Conclusion •  Educate  yourself  about  all  of  your  funding  opLons   •  hups://www.sbir.gov     •  hup://nvca.org       •  hup://www.angelcapitalassociaLon.org     •  hup://www.thecapitalnetwork.org   •  Non-­‐diluLve  funding  is  always  great  but  not  always  the  easiest  to  get   •  It’s  all  about  the  numbers  for  equity  investors   •  Network,  Network,  Network   •  hup://www.greenhornconnect.com