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Semelhante a The Blog Works #1 Marijke De Vuyst
Semelhante a The Blog Works #1 Marijke De Vuyst (20)
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The Blog Works #1 Marijke De Vuyst
- 2. SEARCH ENGINE OPTIMALISATION • Introduction • Tips & Tricks • Some examples
- 3. SEARCH ENGINE OPTIMALISATION • Higher ranking in Google search • Attract new audience
- 4. STARTING TIPS FOR BLOGGERS • Give each entry a clear title • Use keywords in file names • Use general file types (jpg, png) • Give images and links an alternative tag (not on blogger) • Keyword rich body text • Addtoany social sharing • Regularly update your blog • Link to other websites, and let other sites link to you (let links open in a new window to not lose your visitors) • Ask Google to crawl your site : http://www.google.nl/addurl.html.
- 5. MORE ADVANCED SEO TIPS • Define META description (and keywords) • Use <h1><h2> to define titles • Keyword tool – New keywords – Estimated traffic per keyword • Use Robots.txt file in case you do not want a page to be indexed by Google
- 6. BLOGGER – Define labels (could be used as kind of sitemap) – Use keywords in your file name (no possibility to add an alternative tag) – Basic statistics can be extended with Google Analytics • Google Analytics ID (starts with UA)
- 7. BLOGGER • ADD LINK in blogger
- 8. WORDPRESS • Define categories • Optimise url (preference for – instead of _ • Images – Alternative tag
- 9. WORDPRESS • ALTERNATIVE TAG in WordPress
- 11. SOCIAL SHARING BUTTONS • http://share.lockerz.com/buttons/for/blogger • http://share.lockerz.com/buttons/for/wordpress_com • http://www.google.be/intl/nl/webmasters/+1/button
- 12. SOME EXAMPLES
- 13. SOME EXAMPLES
- 15. GOOGLE ADSENSE Ads are linked to the content on your website
Notas do Editor
- Fashion is all about images, photo’s, but Google doesn’t understand these images. Google loves text! Give goed descriptions so that your image is shown in the Google images list when someone enters the same keywordsNever copy text from Word directly into your blog. Copy first to notepad and then reformat the text, or use the ‘copy from Word’ button in WYSIWYG.
- Give every url a title and when it links to a page outside your website, select “open in a new window”
- Give every url a title and when it links to a page outside your website, select “open in a new window”
- http://www.google.be/intl/nl/webmasters/+1/button/<!-- Plaats deze tag in de header of net voordat u de bodytag sluit --><script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script><!-- Plaats deze tag waar u de +1-knop wilt laten renderen --><g:plusone></g:plusone>
- Give your images a real nameUse – instead of _Nike-black-sporting-shoes.jpg Alternative tag: Nike black sporting shoes
- Link to other websitesand let them link back to you
- Tag clouds are generated automatically based on the keywords that are used mosed on the site. The bigger the word, the more relevant/used on the site. http://tagcrowd.com/Select languageExclude non relevant wordsHTML integration needed in order to have the full effect of the tag cloud (html code is generated, just copy paste in into your blog). This is ideal to focus on the most important keywordsOr blogspot provides a tagcloud built on the labels (http://magic-magel.blogspot.com/)
- - No prove of the impact of adding Google Ads on your site, but there is a possibility this has a positive effect on your SE ranking + it could give you that extra cash to buy new shoes