Learn the fundamental 'brass tacks' of social media for business and personal branding and communication featuring speakers Michael Clawson and Patty Clawson of Big Fish Creations.
4. Social Media
Social media is media
for social interaction,
using highly accessible
and scalable publishing
techniques, utilizing
web and mobile based
delivery.
Source:
en.wikipedia.org/wiki/
Social_media
Wednesday, May 1, 13
9. Focus Channel
•Facebook is the largest social media
network with one billion users.
•One million websites have integrated with
Facebook.
•Facebook pages are powerful for brands.
Wednesday, May 1, 13
10. Focus Channel
•Twitter has 580 million users.
•Twitter offers real-time interaction with
your brand.
•140 characters or less.
•Faster messaging.
Wednesday, May 1, 13
11. Focus Channel
•Yelp is reputation management.
•Crowd source reviews of your brand.
•Monitor Yelp, even if you do not have
social media channels established with
your own brand.
Wednesday, May 1, 13
13. Focus Channel
•You Tube visually broadcasts your brand’s
message.
•Largest video sharing social community.
Wednesday, May 1, 13
14. Kick Start
Your Content
After you’ve built your
social media page,
uploaded all the pretty
cover photos, logos and
asked your fans to “like”
your page - the real
dialogue begins.
Wednesday, May 1, 13
15. Actively participating in social
media becomes a commitment.
You’ve asked for the friend
request, like or follow - time to
engage the audience.
Wednesday, May 1, 13
16. Without this commitment, it’s
like calling someone on the phone
and setting the receiver down
after they’ve said hello.
Wednesday, May 1, 13
17. Here are some ways you can kick
start your dialogue and begin the
conversation.
A few of our favorite content tips are from
Katrina Rooker
Source: Katrina Rooker
www.katrinarooker.com/content-tips-for-facebook
Wednesday, May 1, 13
18. Post Breaking News
•Announce new products, let your friends know
about sales on your products.
•Announce any events going on in your area.
•Share the results from any poll related to your
business.
Wednesday, May 1, 13
19. Post Like A Friend
•Write the same way you would when sharing
something with your friends and family.
•Don’t just sound like an advertisement.
Wednesday, May 1, 13
20. Post Weekly Tips
•Post tips from experts in your field.
•By posting tips from experts in your field, you
not only have active dialogue, but build
credibility with your brand.
•Ask a friend to “Like” it.
Wednesday, May 1, 13
21. Celebrate Important
Milestones
•When someone joins your team, announce it.
•Let your friends celebrate with you.
•Update your status when someone on your
team wins a great prize (car, cruise etc.)
Wednesday, May 1, 13
22. Post Stats or Facts
•Add a question related to the stats or fact to
see what response you get.
•Have fun with these stats and facts, be clever.
•Use the data to inform, reinforce or create
awareness about your product or brand.
Wednesday, May 1, 13
23. Source: Mashable Post - Scott Steinberg
10 Commandments of Social Media for Brands
www.mashable.com/2013/03/13/social-media-business-commandments/
10 Commandments
of Social Media
for Brands
Wednesday, May 1, 13
24. Thou Shalt Be Patient
And Considerate
•While many campaigns seem to go viral
overnight, it’s important to remember that
business rarely experience instant
breakthroughs.
•Engage the audience by creating helpful and
insightful content that addresses key concerns
or speaks to consumer needs.
•Be relevant, generous and sincere.
Wednesday, May 1, 13
25. Thou Shalt Think
Before You Post
•Trade secret: Every post or status update you share
should add value for your audience, regardless
whether that value comes in the form of
enlightenment, entertainment or an uplifting
exchange.
•Think about what you can add to the conversation
that others cannot.
•Retweet posts to share information, then add your
own opinion or links to further resources.
•Key question to to ask yourself: What’s in it for them?
Wednesday, May 1, 13
26. Thou Shalt Be Brief
•Keep it short and sweet on social media.
•You have only a few seconds to catch someone’s
attention, and even less time to keep it.
•Posts should have immediate impact.
•Concise language.
•Use links, references or visual assets, such as
photos, videos and infographics to quickly
convey key information at a glance.
Wednesday, May 1, 13
27. •Think of social media as the world’s largest
megaphone or amplifier.
•It can project your online voice louder, faster
and farther than ever before.
•Always be engaging and upbeat.
•Material you post should be less promotional
than beneficial in nature, designed to help
viewers save time or money, enhance learning
and awareness, or offer key opinions and
insights.
Thou Shalt Be Brief
Wednesday, May 1, 13
28. Thou Shalt Do Good
•Point out trends and make connections.
•Look for ways to aid, assist and uplift your
audience.
Wednesday, May 1, 13
30. Break It Down
•When introducing a new product to your
audience, break it down.
•Separate each of the components and create a
post or tweet about it. Or make a series of posts
about the item.
•Products with multiple items give you the
opportunity to post multiple times.
•Think of pulling each item out of a bag one by
one, and explaining the product to your friend.
Wednesday, May 1, 13
31. Tell Me More
•Post about products or your brand in greater
detail.
•Tell the audience why? Explain how the
product or brand works so well, or what make’s
it different.
•Describe how the audience can benefit from
its use, experience or enjoyment.
•If you offer gourmet desserts on the menu
describe the mouth watering details.
Wednesday, May 1, 13
32. •Elaborate on the pound of hand churned butter
and sweet cream that went into batter. Or the
European chocolate that was imported from a
French Chocolatier from a small village in
southern France.
•Remember, your product or brand has
competition - so entice the audience to devour
your dessert.
Tell Me More
Wednesday, May 1, 13
33. Post Images With Intent
•When posting a picture of your brand or product, think
about the intent of the image before you post it.
•Determine what you are trying to communicate
to the audience.
•Evoke a response?
•Open dialogue?
•Ask a question?
•By posting images with intent, you can visually
communicate the relevancy and purpose of the
message.
Wednesday, May 1, 13
34. •No one knows their brand better than you.
•Be true to your brand and its message.
•Leverage positive content related to your
brand.
•Repost. Retweet. Reiterate.
•Most of all, tell your story!
Become your
brand’s evangelist
Wednesday, May 1, 13
36. •Avoid using a service that automatically makes
posts at a specific time.
•Timed posts can backfire.
•Automation transforms your social interaction
into an answering machine.
Minimize Automation
Wednesday, May 1, 13
41. Case Study - Kenneth Cole
Read More
Wednesday, May 1, 13
42. Trolls and Spammers
•Don’t feed them!
•Watch your social channels daily.
•Pay attention to your alerts.
•Report and block spammers.
•Be aware that an unhappy customer may
appear to be a spammer.
•Don’t over-react.
•Be professional. Be nice.
•Worse case: take it offline - email or personal
message.
•With a strong brand, your fans may help.
Wednesday, May 1, 13
43. Engage and Adapt
•Leverage positive content related to your
brand.
•Repost. Retweet. Reiterate.
•Be true to your brand and its message.
•Listen, monitor, and adapt.
•Act accordingly.
•Seize the opportunity.
Wednesday, May 1, 13
44. Case Study - Oreo
Read More
Wednesday, May 1, 13