1. The 2 Must-Have Tools
for Social Media
Analytics

2. The 2 Must-Have Tools for Social Media Analytics
Are you using tools for measuring social media? Do you think you are
measuring it right?
Well, I have here 2 social media analytics tools that I would like to
recommend to every SEO and social media people out there. I’m not
sure if you are already using these tools, but for non-users, I suggest
you must use these tools. These are must-haves as it can help you
build stronger and tighter relationships with your potential
customers.

3. The 2 Must-Have Tools for Social Media Analytics
The Purpose
The primary purpose of social media is for building relationships and
interacting with people. If we inject that to the business side of
thinking, there are actually a lot of reasons why we should be on
social media. But the top reason would be for the fact that people
buy products and services only from companies that they already
know and trust.

4. The 2 Must-Have Tools for Social Media Analytics
So, if we want to manage and enhance our social media usage, then
we need to keep track of our results. The question would be, what
are we going to measure and what should it look like?

5. The 2 Must-Have Tools for Social Media Analytics
The Paradigm
We have what we call the paradigm of social analytics. This measures
how social analytics track people’s relationships. If you’ve read the
book entitled “The 7 Habits of Highly Effective Teens”, then you
would probably recall how the author compared relationships to
bank accounts.

6. The 2 Must-Have Tools for Social Media Analytics
In our bank accounts, we have balances and the amount of balances
change from time to time, depending on how we network with
others. We can only understand our bank balances if we keep track
of our interactions.
See how it works? See how social media analytics could help
improve our relationships with others?

7. The 2 Must-Have Tools for Social Media Analytics
So, let’s now go to the tools I have mentioned earlier. I have listed
here 2 tool samples available on the market at present to help you
improve your social media analytics. If you use these tools, you
would easily tell how strong your relationship is and you will also
know when you need help to strengthen it.

8. The 2 Must-Have Tools for Social Media Analytics
1. ConnectHQ
This tool functions as a contact manager, not something like a CRM
tool. ConnectHQ helps you gather all your contacts into a single
system. It includes integration with
Facebook, Twitter, Gmail, LinkedIn, Mac Address Book, Outlook
Contacts, Google Calendar, Google Contacts, Evernote, and Google
Voice.

9. The 2 Must-Have Tools for Social Media Analytics
What’s the best thing I like about this tool is that it sends me emails
on a weekly basis, and this feature is called Connected Daily. It
functions like Facebook’s birthday notifications for it can give you
tips like who among your network has changed jobs, based on
LinkedIn information.

10. The 2 Must-Have Tools for Social Media Analytics
2. Buzzstream
This one has two tool versions: a link building CRM (the original
Customer Relationship Management tool), and the other one
released is the social media CRM. These two versions integrate with
your Twitter and email accounts.

11. The 2 Must-Have Tools for Social Media Analytics
Moreover, it has a feature called Buzzstream History, which shows
emails and tweets from both parties. It also has an auto-discovery
function that has the capability to crawl sites of your contacts to get
contact information. However, this only works when you have
imported your contacts to the tool’s system.

12. The 2 Must-Have Tools for Social Media Analytics
Well, what I like most about Buzzstream is its capability to add notes
to my contacts, which enables me to record phone calls, social
networks, offline interactions, and other stuff that are not tracked by
Buzzstream.

13. The 2 Must-Have Tools for Social Media Analytics
These 2 tools, if used properly, will enable you to analyze and
measure social media appropriately. So if you want to get more
traffic, build stronger relationships, and convert successfully, then
you should opt for these tools. Yeah, it worked for me, then I’m sure
it will work for you, too.