We cover the current state of the gaming industry, what is precipitating the loss of lottery users and the rise of the millennials gaming future. From eSports to the metaverse to the cryptocurrency unifier.

1. GAMING INDUSTRY FUTURE TRENDS
THE ALEPH REPORT 2019
Alex Barrera (@abarrera)
alex@thealeph.com

2. HELLO MY NAME IS...

3. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
What’s happening in the gaming world?

4. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

5. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

6. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Worldwide phenomena

7. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
WHY?

8. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Client base is ageing

9. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

10. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

11. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
VERY DIFFERENT
Gaming preferences

12. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Biggest generational gap of the century

13. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Big behavioural differences

14. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Internet natives

15. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Smartphone clad

16. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification

17. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)

18. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)
Socially driven

19. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)
Socially driven
Public identity validation (skill-bragging)

20. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)
Socially driven
Public identity validation (skill-bragging)
Need for novelty & engagement

21. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS

22. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS
Individual
Delayed gratification
Cash prices
Physical
Low odds of winning

23. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS
Individual
Delayed gratification
Cash prices
Physical
Low odds of winning
Social
Instant gratification
Goods & experiences
Digital
Engaging & fun

24. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS
Individual
Delayed gratification
Cash prices
Physical
Low odds of winning
Social
Instant gratification
Goods & experiences
Digital
Engaging & fun
BORING ENTERTAINING

25. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Sports betting is slightly better…

26. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Outcome Betting Trends

27. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
No disruptive innovation…

28. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Mobile betting
Video HD
Mobile live Streaming

29. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Augmented Reality

30. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
5Gwill change that

31. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
5Gwill change that
Faster connection
Lower Latency
More connected devices

32. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Better interactive & mobile experiences

33. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Stress
Energy
Speed
Acceleration
More data points (wearables)

34. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Improved Real-time betting

35. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
No disruption… yet

36. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
eSports

37. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
From playing…

38. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

39. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
To watching…

40. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
To competing…

41. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
BIG TIME!

42. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

43. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

44. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

45. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

46. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

47. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

48. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

49. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

50. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Immediate rewards
Requires skills the have
Interactive and immersive
Social & Global

51. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

52. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

53. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
From game to platform

54. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

55. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

56. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
vs.8%

57. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

58. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Massively social

59. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Multidevice

60. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Robust messaging

61. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

62. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

63. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

64. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

65. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Business model evolution

66. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

67. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

68. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Top 20 highest earning Fortnite players - Updated January 24 2019

69. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Challenging & fun & money

70. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

71. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

72. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

73. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

74. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Design Matters

75. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Virtual Goods Economy
$2.4 B in 2018

76. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Virtual Currency

77. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Skin Gambling

78. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

79. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Underground illegal betting

80. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration

81. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Gaming platform
Gamers

82. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers

83. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers
Virtual Goods
Betting
Sites

84. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers
Cryptocurrency

85. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers
Partners PartnersPartnersPartners
Cryptocurrency

86. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

87. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

88. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Cryptocurrency advantages
1.Immediate rewards (faster transactions)
2.Less disputes and shady dealings
3.Global Reach (more social)
4.Bigger price pools
5.Platform integration

89. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Money Cryptocurrency Virtual Goods
Betting

90. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Potential for abuse is massive

91. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

92. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Vulnerable players
Despite their inability to determine
the effectiveness of the self-exclusion
programs, the investigators observed
statistically significant distinctions
among the gambling behaviors of on-
line players who self-exclude
compared to those who do not; these
differences could be used to develop a
model for predicting the occurrence
of self exclusion."
“
Predicting online gambling self-exclusion: an analysis of the performance of supervised machine learning models.
International Gambling Studies 16(2):1-18 · April 2016

93. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Source: Bet Buddy.2019.http://bet-buddy.com/blog/identifying-anomalous-play-in-real-time/

94. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Industry, regulators, and treatment providers
would prefer an algorithm that was 75%
accurate (in predicting gambling related
harm) and that was fully understandable,
compared with an algorithm that was 90%
accurate but was also a blackbox”
Challenge
“ Source: Bet Buddy Responsible Gambling Roundtable.Aug.2016

95. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Source: Darpa Research

96. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Multimodal learning is the next step
Loss of control
detection

97. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Adaptive gaming to prevent at-risk sessions

98. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Datasets are poor or non-existent

99. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Real-time processing is still slow
transactional,text,video,audio,and sensors

100. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Underage protection

101. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Hard to control physically

102. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

103. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Self regulation doesn’t work

104. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Age-verification companies

105. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Unregulated Cryptocurrencies will make it a nightmare

106. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Antifraud will become harder too

107. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Account fragmentation

108. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Rule-base systems are too old
GANs

109. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
GDPR making it harder to share data

110. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Blockchain tracking?

111. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
5G DDoS protection is needed

112. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Secure online environment

113. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Increasing social sharing & messaging

114. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Increasing social sharing & messaging

115. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Don’t wait…

116. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
SUMMARIZING

117. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Immediate rewards
Requires skills the have
Interactive and immersive
Social & Global

118. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers
Partners PartnersPartnersPartners
Cryptocurrency

119. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
5G
Better simulations
Increased concurrency
Immersive environments

120. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

121. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Money Cryptocurrency Virtual Goods
Betting

122. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
THANK YOU
Alex Barrera
alex@thealeph.com