1.
Community Manager
v1.1 beta

2.
intro

3.
hello
@theafter

4.
golden rule

5.
platinum rule

6.
context

7.
evolution of mankind

8.
evolution of societies
source: In Search of How Societies Work, David Ronfeldt, 2006

9.
comparing models
source: In Search of How Societies Work, David Ronfeldt, 2006

10.
the shift
http://www.xmind.net/share/theafter/-new-world-of-(me)dia/

11.
time & space

12.
networks
Singapore blogosphere 2008

13.
encoding

14.
search

15.
contribute

16.
“Think about how you use the Web right now
compared to six years ago.
(...)
Social Media is the innovation of our time.
(...)
Our behavior and the behavior of future
generations has been irreversibly altered.”
- David Armano, Logic+Emotion

17.
people + web 2.0
=
social media

18.
web 1.0

19.
web 2.0

20.
from

21.
to

22.
word of mouth
source: Twitip.com

23.
http://www.a-g.com/Media-Planning

24.
http://conversations.marketing-partners.com

25.
Conversations
Dialogue
Monologue

26.
interactive media
source: GoViral

27.
http://www.forrester.com/

28.
http://www.forrester.com/

29.
theconversationprism.com

30.
stats & insights
www.facebook.com/insights/
trends.google.com/trends
www.google.com/adplanner
www.google.com/insights/search/
cim.be/fr/internet/trafic/résultats/public

31.
people + web 2.0 +
business context
=
enterprise 2.0

32.
source: Forrester

33.
build a social website
elliance.com

34.
elliance.com

35.
benefits?

36.
McKinsey, 2009

37.
McKinsey, 2009

38.
McKinsey, 2009

39.
McKinsey, 2009

40.
McKinsey, 2009

41.
http://www.pangaro.com

42.
http://iampersona.wordpress.com/

43.
What about you?
http://blog.calgarypubliclibrary.com

44.
Personal Branding

45.
people 2.0
http://darmano.typepad.com/

46.
the new you
http://darmano.typepad.com/

47.
about you
‣ do you use the net? eMail, Surf?
‣ do you (or your company) have a website /
blog?
‣ do you have a mobile phone?
‣ can you name 5 Social Networks?
‣ why do you want to use them?

48.
theconversationprism.com

49.
Chris Brogan

50.
David Armano - Thinking Visually

51.
Scott Monty

52.
an introduction
to the community manager’s role

53.
Listen
Learn Engage
Act Adapt
v1.0 v2.0
#AdaptorDie via Briansolis.com

54.
markom
hr customers
support
the the
board community
manager world
it
r&d ambassadors
sales
suppliers

55.
Tasks list
• Listening
• Planning
• Publishing
• Connecting in/out
• Crisis management
• Collaborating

56.
Set of skills
• Passionate • Communicative
• Eager to learn, inquisitive • Responsive
• Willing to share • Positive, Constructive
• Daring • Social
• Good writing skills • People Manager
• Open minded • Multi-media skills

57.
basic notions

58.
SEM = SEO + SEA

59.
SEO = organic search

60.
how does it work?

61.
SEA

62.
SEO vs. SEA
elliance.com

63.
Why is it relevant to
me as a community
manager ?

64.
RSS

65.
?

66.
Analytics
http://www.euromonitor.com

67.
on site

68.
off site

69.
http://www.petercanthony.com

70.
http://blog.init-marketing.fr

71.
The 1 mio € question

72.
Blogging

73.
which blogging software?

74.
Blogging Software
Examples
Posterous
Blogger
Wordpress
Tumblr

75.
Social Networks

76.
TNS digital life

77.
Facebook

78.
Twitter

79.
Youtube

80.
Linkedin

81.
Flickr

82.
Google Plus

83.
Issuu
Slideshare
Soundcloud

84.
Delicious
Storify

85.
MeetUp
Eventbrite

86.
Ning
Squarespace
Drupalgardens

87.
enterprise solutions

88.
Geolocation

89.
still in development

90.
but...
indexing world’s places started
Facebook Places
Foursquare
Gowalla
Google Latitude

91.
We will create a ...
• Master email • Twitter account
• Blog • Netvibes Dashboard
• A feedburner account • Linkedin Company Page
• Set up Google Analytics • Youtube account
• Use the webmaster tool • Podcast / vodcast
• Build a Facebook page • and more...

92.
a step by step guide
to social media

93.
step 0 - try & fail
Learn to walk before running

94.
step 1 - build your ID
Set the roots

95.
step 2 - get a strategy
Think

96.
3D R
Define Deliver
This is the "idea" phase. This is the "action" phase.
You will gather all the info around your business idea : You will focus on the execution
•What's the name? •Find the right team
•"Reason why" you do what you do? •Find partnerships
•What's the business model behind the idea? •Stay FOCUSED
•Who are you talking to?
Drive Reward
This is your "amplification" phase. This is the "thank you" phase.
Your soul has to cross the line in the real world. Now your Your most tangible asset is your customers/employees base
idea is alive. Make it known to everyone: •Cherish them
•Spread the word •Reward them
•What's your story? What's your content? •Turn them into ambassadors.
•Are you relevant to your audience?
•Bring customers on board
The After

97.
step 3 - select tools
Be rational

98.
toolbox
http://classroomclipart.com

99.
theconversationprism.com

100.
The After

101.
Manage Content Gather Insight Exchange
YOU publishers bookmarks analytics communication
community image storage data streams projects
blog sounds knowledge communities crowdsourcing
location videos information networks infrastructure
personal data live stream reputation v-office
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After

102.
Manage Content Gather Insight Exchange
Google account Twitter Delicious Google Analytics Skype
FB account Flavors, CheckThis StumbleUpon FB insights Socialcast,Yammer
OpenID, Linkedin Prezly Pinterest Twittercounter, bit.ly Flowtown
Flickr, Picasa Evernote RescueTime,Beebole BaseCamp
FB pages/groups
Instagr.am Dropbox Wakoopa Zoho projects
Linkedin
Prezy Issuu AddThis, ShareThis Beebole
Slideshare Crowdspring
Blogger, WP Soundcloud DialogFeed
Knowledge Plaza ODesk, Mindmeister
Posterous,Tumblr MySpace Getsatisfaction
Docstoc GhostBloggers
Youtube Storify Hootsuite Google Apps
4square
Vimeo Wiki CoTweet, Seesmic Zoho
Gowalla
Dailymotion Netvibes Twitspark Docs.com
Livestream Klout, Ubervu,
Memolane, Dipity ContactOffice
uStream Bringshare
Whoopaa Acrobat
Qik (mobile) Attentio
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After

103.
other sources

104.
Check list
✓ Get all basic brand elements (texts+images)
✓ Book all vanity URLs
✓ Draw the content flow
✓ Create a central password keychain
✓ Get dedicated email aliases
✓ Set up a naming convention
✓ Build your own toolkit

105.
Basic brand elements
‣ texts :
‣ internal social media policy
‣ disclaimer guidelines
‣ social media charter
‣ short brand presentation (2 versions: 140 char + in 300
char)
‣ images :
‣ logos
‣ icons

106.
step 4 - focus & act
Be consistent

107.
step 5 - measure
Keep it simple

108.
http://blog.init-marketing.fr

109.
The 1 mio € question

110.
http://crackthesocialmediacode.com

111.
http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi

112.
People
Technology
Time

113.
step 6 - start over
Challenge yourself

114.
http://implementingenterprise2.com

115.
conclusions

116.
in the end
‣ nothing changes
‣ everything changes
http://darmano.typepad.com/

117.
The secret formula
‣ If you can understand basic human
psychology
‣ If you have enough empathy to relate to the
inevitably correlated behaviors
‣ If you feel like responding
‣ Then social media will be a piece of cake to
embrace

118.
‣ you can
‣ try, try, try
‣ share : in + out
‣ know why you do what you do
‣ ask for more...

119.
Innovation timeline 1900-2050
Hybrid car Wearable computers Virtual reality windows Sleep surrogates
Self-cleaning windows Digital mirrors Artificial brain
Space factories
Virtual keyboard Soft baths Space mining
Fuel cell bike Sensory Internet Synthetic bacteria Compulsory biometric ID Web 4.0
Mandroids
Birth control patch
Plastic bones Space ladder Single global currency Quiet paint
Artificial liver GPS clothing
Viagra Self-driving cars Video wallpaperWarp drive
thank you
Robotic surgery Baby exchanges
Nano drinks Robotic insects
Web-TV Gene based diets
Road reservation system
VR enhancing drugs Global flat tax system
Pentium processor
Artificial eyes Silent villages
World Wide Web Offshore prisons 3D fax Fuel cell phones
Stress control clothing
HTML Prison countries Virtual protest marches
HD-TV Robotic soldiers
Sleep hotels Hydrogen fuel stations Robocops
DVD Reputation trading Global voting
Kevlar Prozac Dream machines Just in time shopping 3D printers
Test tube baby
Self-cleaning houses
Microprocessor Disposable contact lens Face recognition doorsNanobotic toothpaste
IVF e-suit Memory enhancement in humans Human memory downloads
DNA computer Man on Mars
Cat scanner Laser printer 3-D gaming Individual pollution credits Rounjin Z-0001 card
Global ID
Space station E-newspapers (e-ink) Smart baths
Space shuttle Disposable camera Virtual holidays Sleep surrogates
Word processor 150GB memory stick Nano pills DNA Scrambler
Pong Hepatitis B vaccine Intelligent cosmetics Reputation trading
VCR
Cellular phone Synthetic skin Accelerated schoolingHelio-Beryllium Brain switchers
Heart transplant Space tugs
The Pill Internet Magnetic resonance imaging MySpace Randominoes
Disposable phones Skyshield Brain transplants
Plate tectonics Artificial heart CD-ROM Skype Needlecasting Granton motor
DNA VisiCalc Apple Macintosh
Barcodes Youtube Invisibility cloak
Aqualung Apple Lisa Replicators
ATM Liposuction GPS Child-care robots Gravity tube
Nylon Credit card Astroturf IBM PC Flickr Robotic pest control
Electronic computer Acrylic paint Walkman Netscape Alien detectors Neuronic whip
E=MC2 Liquid paper MS-DOS Homorium
Cubism Video game console Goggle Disintegrator Joymakers
Transatlantic flight Nuclear fission Tupperware Silicon chip Compact disc
Jet Engine Email Sintered Armorgel
Hydrofoil Photocopier Computer mouse
Fast Company magazine Dustmotes Self-repairing roads Scramble suit Invisi-spray
Quartz crystal clock Carbon dating Moon landing Wired magazine
Traffic lights Post-It note ebay Napcaps
Tabloid newspaper Assembly lines Chocolate chip biscuits Microwave oven Colour TV Camcorder Moon village Helio-Beryllium
Cassette tape
Tape recorder Helicopter Television Hearing aid Velcro Frisbee Dot matrix printer Truth sensors Short-wave scapelSmart bullet
Aeroplane Polaroid camera Yahoo Mindwipes
Safety razor Lego Instant coffee
Plastics Band-Aid Fluorescent lighting Atom bomb SuperglueSatellites Starbucks Amazon Spray on surgical gloves
Automobile Sonar Nuclear power Artificial printer
Parking meters Mr Potato head Laser Gore-tex Granton motor Labots
Cornflakes Bra Spindryer Penicillin Ballpoint pen Floppy disc AOL Localizers
Silly putty Hovercraft Home computing Oceanic thermal converter
1Vacuum cleaner Vegemite Cats eyes Jacuzzi
Sliced bread Radar Jet airliner Radial tyres Barbie
Pocket calculator
Fax machine
1900 1950 2007 2050
www.nowandnext.com