A talk on how I utilized personal branding alongside technology to pursue my own goals, including content on key points to focus on when developing your own personal brand.

1. PERSONAL
BRANDING

2. 2
introduction
JOE MAINWARING
Since 2002, I have leveraged personal
branding to accelerate my own goals,
both personally and professionally. Most
recently, that goal was becoming a full
time software developer in the startup
industry.

3. 3
facebook
2002 2008
TIMELINE
2004 2009
Linkedin
theaccordance Twitter
2010
blogging Dribbble
2012
2011 2013
domains
Github
2014
2015
???
speaking

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Definition
Personal Branding describes the process by which
individuals and entrepreneurs differentiate themselves and
stand out from a crowd by identifying and articulating their
unique value proposition, whether professional or personal,
and then leveraging it across platforms with a consistent
message and image to achieve a specific goal.
Your brand is what people
say about you when you’re
not in the room. - Jeff Bezos
Founder of Amazon

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Famous Personal Brands
dave grohl
Rock Legend
elon musk
Real Life Tony Stark
jimmy fallon
Comedic Figurehead

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Why?

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it matters
93%
search first
Recruiters
Customers
Founders

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Made With
positioning strategy personality imagery

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Positioning
What you stand for
Specifically you want to make sure that you
provide something unique, fresh, and highly
valuable to your audience.

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Strategy
Authentic
No matter how much people
try, they can't avoid projecting
who they really are.
Consistent
There is no crime in being
unpredictable per se, but most
people like some level of
dependability among friends
and colleagues.
Harmonic
People with strong personal
brands mak e del iberat e
decisions about their time,
activities, and the people
around them.

11. Competence
11
personality
Sincerity
Excitement
Ruggedness Sophistication
Relatable
Human Traits
Your audience is more likely to
interact with a brand if its
personality is similar to their own.

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imagery
per ception association differentiation
Everything you do to market your
brand depends on how your audience
perceives it.
Attributes which come into the
audience’s mind when your brand is
talked about.
What separates you from your
competition in the minds of your
audience?

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EVOLUTION of my personal brand
sm adventurer
2008
it pro
2010
freelance dev
2012
mean developer
2014
???
2015

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Brand Name

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options
TRUE IDENTITY (Tony Stark)
DUAL IDENTITY (iron man)

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elevator pitch

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Examples
Simple
Direct and to the point.
@JohnRoa
CEO @AKTA. Founder @DigitalHope. Speaker.
Angel investor. Travel addict. Poker player.
@BarrettAll
CEO @StatusCreative | @Forbes Top 50 | Writer
@HootSuite | @BusinessInsider #1 Ad Exec |
Once stayed at a Holiday Inn Express.
@Robblissgr
Viral Video Director, @WashTimes Columnist,
Professional Speaker. #Advertising and
#Creative. Serious title followed by a period.
Contextual
Relevant to your positioning and
target market
Creative
Stand out by being unique

18. Branding Page
18
Branding Pages allow you to showcase who you
are, what you’re about, and ultimately how you
can help others with your products, services, and
smile.

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Blog

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Portfolio

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Landing Page

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social networks

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which ones?
social networks
Countless social networks exist
today, each serving a unique purpose
for content curation, communication,
and collaboration. You don’t have to
be on all, focus on the networks
relevant to your goals.

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My focus

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Content curation

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Strategy
Content Curation
Having a strategy for content curation
will allow you to maximize the impact of
your personal branding.
Focus by sharing content relevant to your
positioning.
Scheduling allows you to publish content
during peak times to maximize impact
Analytics provide valuable feedback on how
well your content is being received.

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Community is about building real relationships
with people within your networks that will help
you and your business be successful.
COMMUNITY
It takes a village…

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Los Angeles
London
Washington D.C.
Beijing
Dallas
world map
Hawaii
Sydney
Budapest

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HAVE FUN