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Semelhante a IBM Design Thinking Overview at Hannover Messe 2017 (20)
IBM Design Thinking Overview at Hannover Messe 2017
- 1. IBM @ HMI 2017IBM Design Thinking
© 2016 IBM Corporation | IBM Confidential
- 2. April 23-28, 2017
© 2016 IBM Corporation | IBM Confidential
IBM Design Thinking
Human-centered outcomes at speed and scale
IBM iX GBS for HMI 2017
- 3. IBM Interactive Experience :: IBM Confidential :: ©2015 IBM Corporation
IBM Design Thinking in practice
3
Design apps and websites Design new business models
Design and improve processes Implement your Design Thinking
People, Practices and Places
- 4. Design is the intent
behind an outcome.
IBM Design Thinking
© 2016 IBM Corporation | IBM Confidential
- 14. IBM iX GBS :: © 2015 IBM Corporation :: IBM Confidential
IBM Design :: IBM Confidential :: ©2013 IBM CorporationIBM Design :: IBM Confidential :: ©2013 IBM Corporation 14
IBM Digital Reinvention
Visioning and
Strategy
Design
Thinking
Business
Model
Operating
Model
Agile and
Iterative
ImplementationTechnology
Solution
Agile and
Iterative
ImplementationAgile and
Iterative
Implementation
- 15. IBM iX GBS :: © 2015 IBM Corporation :: IBM Confidential
IBM Design :: IBM Confidential :: ©2013 IBM CorporationIBM Design :: IBM Confidential :: ©2013 IBM Corporation 15
IBM Design Thinking
Visioning and
Strategy
Design
Thinking
Business
Model
Operating
Model
Agile and
Iterative
ImplementationTechnology
Solution
Agile and
Iterative
ImplementationAgile and
Iterative
Implementation
- 17. IBM Design Thinking with a 3 step approach
Discover the value Prove the value Deliver the value
- 18. 18
Understand User
Stakeholder Maps, Empathy
Maps and/or Hopes & Fears
Explore context
As-Is Scenario,
Pains & Gains Points
Understand users
needs
Need-Statements
1 2 3 4
Explore
Cluster ideas and/or
Capability identification
Prototype & Use Cases
Use-Case description or paper
based prototypes
5 6 7 8Experience Journey
To-Be Scenario or Strory
Boards
Ideation
Generate ideas to fulfill needs
Evaluate
Priorization grid for Ideas, Use-
cases or Capabilities
Exemplary Workshop Agenda
IBMDesignThinking
© 2016 IBM Corporation | IBM Confidential
- 19. IBM Interactive Experience :: IBM Confidential :: ©2015 IBM CorporationIBM Design :: IBM Confidential :: ©2014 IBM Corporation 19
IBM Design Thinking Workshop Enablement
Problem
Definition
Expertise
Application
To get to solutions, we start with the problem.
We work with clients in advance to develop two or three problem
statements to serve as the basis for the IBM Design Thinking workshop.
Our lead facilitators are experts in assisting in the identification
and refinement of problem statements and workshop design.
We apply IBM Design Thinking to the problem statements, and solutions
formulate through deep collaboration and IBM Design Thinking practices.
- 20. IBM Interactive Experience :: IBM Confidential :: ©2015 IBM CorporationIBM Design :: IBM Confidential :: ©2014 IBM Corporation 20
Problem Statement Examples
We need to improve the client experience with the pre-sale, sale, and
support for B2B clients.
2 We need to engage and attract new clients, particularly those in the
Millennial demographic.
3 We need to automate and provide the right support to our associates
so they can take on more complex work.
4 We need our advisors to engage more effective with clients to present
product, ask questions, and initiate sales.
5 Our clients want to have visibility to the financial products they have
with us, provide updates and do what-ifs.
6 Our staff needs to develop the skills required for tomorrow’s market needs.
1
- 21. IBM iX GBS :: © 2015 IBM Corporation :: IBM Confidential 21