Presentation by Charlotte & Kerri from Step up to Serve on their I Will campaign to encourage young people to take part in social action.

2. Step Up To Serve and the #iwill campaign
Charlotte Hill CEO Step Up To Serve t: @iwill_campaign t: @Lotte_iwill
Kerri Hall
Education Manager
Step Up To Serve
t: @iwill_campaign
t: @kerriahall

3. Objectives
•Provide background on the #iwill campaign & discuss key priority areas for 2015
•Learn from your experiences of youth social action around climate change in Wales
•Get your input into some key questions to help build our strategy in this area
•Establish how we can best work together moving forward

4. This is the #iwill campaign!

5. Our Vision
Every young person in the UK is taking part in social action that helps others as well as their own development, creating a habit for life
Our Mission
To inspire and empower leaders from across society to enable every young person to take part in meaningful social action
Our Goal
To increase the number of 10-20 year olds taking part in meaningful social action to 60% by 2020
Vision, Mission, Goal

6. The campaign’s working definition of youth social action is…
· Young people taking practical action in the service of others
Whether it’s campaigning against climate change, caring for someone in their community, providing peer support online or fundraising for a charity, we want all young people to see the difference they can make
Qualifying statements:
•Relates to people or the environment outside of their own home, including the digital environment
•Is generally voluntary but there may be occasions where organised activities (e.g., in school) qualify as social action
•Is generally unpaid unless subsidised as part of a service year, apprenticeship, or employer-supported days
•Examples include volunteering, fundraising, community organising, campaigning, mentoring, tutoring, befriending, etc.

9. The campaign is led by organisations from across society…
* This slide shows pledges from year one of the campaign.

10. Strategy summary guide

11. Strategy summary guide

12. Strategy summary guide

13. Strategy summary guide

14. Six principles

15. The Red Cross UK
Recognising the amazing things that young people do through the annual Humanitarian Citizen Awards, encouraging people to nominate young heroes who have taken social action through, volunteering, community service, fundraising and responding to first aid emergencies.
Offering crisis education in communities where there is a greater risk of: emergencies of localised flooding and the harmful effects of the weather, stigmatising behaviour towards refugee and migrant communities, understanding the impact conflict can have on a community
National Trust
National Trust will increase the number of family volunteering opportunities in the National Trust, finding ways for 1000 young people to volunteer their time alongside parents, grandparents and other family members.
By also increasing to 200 (by 2020) the number of three to six month voluntary internships for young people, helping support them to develop skills for employment.
The Duke of Edinburgh’s Award (DofE)
Work with the Step Up To Serve team on a call to action to the 30,000 extra adult volunteers who would be needed to join our partner organisations in order to support that volume of participants.
Grow the availability of the DofE programme so that by 2020 there will be 500,000 young people participating.
Example Pledges

16. Suggested discussion points
•What is happening in terms of young people taking action to combat climate change in Wales?
–What is great that the rest of the UK could learn from?
–What is challenging?
•Is there a good evidence base for: The impact of this kind of youth social action on young people? The impact on the community?
•Do young people move easily between opportunities from 10-20 years old?
•Is the term ‘social action’ widely used? Does the definition we have used resonate?
•How can the #will campaign best work with colleagues in Climate Change Commission Wales and other key partners of the commission moving forward? How can we add value? How can we best ensure you are all able to play an active part in shaping and growing the #iwill campaign?
Discussion