Michael Collins_slides_Living and promoting sustainability_UNWTO Sustainable Destinations Summit_March 2023

1. ‘LIVING & PROMOTING
SUSTAINABILITY’
(BALANCE)
In 2019 tourism supported 333 million
jobs, but the global tourism industry is
responsible for 11 per cent of GHG
emissions.
Aviation represents 2% of global CO2
emissions.

2. GLASGOW
DECLARATION
ON CLIMATE ACTION IN TOURISM
‘halve emissions over the next decade (2030) and reach
Net Zero emissions as soon as possible before 2050’
Last week, IPCC, ‘thin ice, move to net zero by 2040.
Wealthier countries should move faster,
Germany/Sweden (2045), Finland (2035)

4. SAF

5. A321 NEO XLR
9% FUEL
EFFICIENCY

6. SAF
CHALLENG
ES
• UK outside of EU
• UK falling behind, 10% 2023
• US moving ahead
• ‘Sustainable Aviation Fuel
tax credit’.
• EU regulation
• Production investment

7. HOW CAN DMOS BALANCE THE NEEDS OF
COMMUNITIES, VISITORS, BUSINESSES,
AND THE ENVIRONMENT?

8. 3 EXAMPLES – TOURIST
BOARDS
Netherlands – new vision and approach to tourism, moving
from promotion to management and working closely with
local destinations to benefit all Dutch citizens.
Slovenian – system of tools and support used at a national
and local level, leading example of a coordinated
approach.
Tourism Vancouver Island – new approach to destination
management using a social enterprise model to support
businesses and work with communities to deliver enhanced
tourism experiences.

9. DESTINATION
MARKETING 2030
• length of stay, longer stay
• experiences, communities,
• short haul v long haul (Visit Britain, China)
• reduce discrepancies between low/high season
• e.g. French schools, 3 zones

10. MEASUREME
NT
DMOS/AVIATIO
N

11. TOOLS
ONE OF THE MAIN CHALLENGES DMOS
ARE FACING IS NOT HAVING UNIVERSAL
TOOLS FOR MEASURING CARBON
FOOTPRINT.
A COMMON FRAMEWORK AT EU LEVEL.
THE EUROPEAN COMMISSION TELLS US
WE NEED TO WORK TOWARDS A MORE
SUSTAINABLE FUTURE.

12. PRIORITIES

14. LESSONS
WAR, PANDEMIC

16. WHO SHOULD
PAY?

17. MEDIA

18. ‘how ironic - fly to Antarctica before it melts’ ‘Maldives before it sinks beneath the sea’ –
tone deaf

19. ONE YEAR ON