3. Castrol Power 1
• Challenges:
- Organize the final round of lucky draw
promotion and award the winning-prize
imposingly and impressively.
• Our approach:
- Prize presentation is organized at New
World Hotel - One of The most premium
hotel in town to equalize with the level of
Castrol Vietnam.
- Set up the function room impressively
with the big mock-ups of keys and safe-
box.
- Inviting the most credible MC in town:
Thanh Bach to enhance the fairness of
the draw
- Write the curious script: winner choose
one of the big 5 keys to open the safe-
box and to get the prize “1 billion”.
• Results:
- The event is ended successfully.
- Both client and consumer is satisfied
with our service.
4. “PS Complete 12” activation campaign
• Challenges:
– Activate “PS complete 12” right at the
on-premise venue where premium
consumers frequently go for lunch and
dinner
• Our approach:
– Contact with KFC and Pho 24 –
currently the 2 most premium fast food
channels in Vietnam.
– Activate the promotional campaign in
12 consecutive days with games,
discount, sampling and branding
exposure
– Design and produce all POSM for this
activation campaign
• Results:
– Program was warmly welcome by
consumers and business partners
– Generate more than 10,000 unit sales
for “PS Complete 12” within 12 days of
the campaign
5. AIA
• Challenges:
– To organize a “Award Presentation
Ceremony “ for AIA dealers .
– The event must be very impressive
but has flexible cost.
• Our approach:
Basing on AIA style, we decide to make a
“Award Presentation Ceremony ” with the
theme “Starry night”
– To choose VinPearl – a famous resort
in Nha Trang city.
– To design impressive stage with the
content is mentioned about the
theme “Starry night”
– To make more attractive with the
wonderful award is the cup as the
symbol of oscar
• Results:
– The party is more successful than
expected
– All guests are satisfied & happy
6. Vinamilk Vietnam
• Challenges:
- To execute the biggest promotion of Vinamilk at
Supermarket system in HCM city and Ha Noi.
- Increase sales from 40 billion to 100 billion in 3
months.
• Our approach:
- Create and consult the whole service packet of
the program about idea, design, production,
execution…
• Results:
- Make the best impression of Vinamilk’s image
to consumers.
- Achieve 70% sales of the beginning target.
7. Avon Vietnam – Lauching New Products
• Challenges:
– To organize an impressive Press Conference for
launching new products of AVON in Vietnam market.
– To hold an exciting and special night to introduce AVON
new products to SRs in Vietnam.
• Our approach:
– To determine New World Hotel is the best place to
organize Press Conference & Launching AVON new
products. New World is one of the most famous hotels in
Vietnam and of course this place will impress on the
level and scale of AVON Vietnam.
– To contact to reporters, newspapers & magazines to
express AVON new products.
– To design an impressive & unique stage.
– To invite one of the famous MCs in town: Ngoc Khanh
who is well-informed about cosmetics. Her presence will
enhance the prestige of program.
– To choose all models, singers & bands who are suitable
for this event.
– Design invitation card.
– Other tasks which are involved in event process.
• Results:
– To create good impression & awareness of AVON new
products to all attendants.
– To confirm once again the level & prestige of AVON in
Vietnam market
– All attendants are satisfied with our service.