1. David Aakar’s Ad Exposure Model [email_address]

2. Route 1 [email_address] Awareness/ Familiarity with brand Information regarding brand attribute or benefits Creation of brand image/ personality Association of feelings with brand Linkage of brand with peers/ experts & group trait Ad Exposure Purchase behavior Consumer attitude

4. Route 1 [email_address] Information regarding brand attribute or benefits Ad Exposure Brand Attributes Well-respected manufacturers Technologically advanced Suitable for city driving Great to drive Proud to own Makes good quality vehicles

5. Route 1 [email_address] Creation of brand image/ personality Ad Exposure A powerful vehicle with a sporty look, No true SUV player was exist in the market Scorpio: best product package at an affordable price, Enhancing Mahindra's image as a truly urban player. Truly a world-class vehicle, which aptly bridges the gap between style & adventure, luxury, performance & economy. Product and brand with top of the mind recall across all consumer segments. Solidly built with good cargo capacity amongst the premium car consumers

7. Route 1 [email_address] Linkage of brand with peers/ experts & group trait Ad Exposure Scorpio is competing with the midsize cars like Hyundai Accent, Ford Ikon, Opel Corsa, Maruti Suzuki Esteem on the one side and UVs like Toyota Qualis, Tata Safari and the Tata Sumo on the other

8. Other SUVs in same segment [email_address] Models Top of the Mind Awareness Unaided Awareness Proportion of respondents rating on Overall Opinion Average Rating on Overall Opinion TATA Sumo 9 63 32 6.39 Toyota Qualis 8 48 70 8.34 Bolero (M & M) 10 47 48 7.37 TATA Safari 4 44 49 7.23 Armada (M & M) 8 34 31 6.42 Marshal (M & M) 3 21 19 6.05 Armada Grand (M & M) 1 8 21 6.08 Sample Base 121 398 398 121

9. Route 1 Completes [email_address] Awareness/ Familiarity with brand Information regarding brand attribute or benefits Creation of brand image/ personality Association of feelings with brand Linkage of brand with peers/ experts & group trait Ad Exposure Purchase behavior Consumer attitude

11. Route 2 [email_address] Awareness/ Familiarity with brand Information regarding brand attribute of benefits Creation of brand image/ personality Association of feelings with brand Linkage of brand with peers/ experts & group trait Ad Exposure Purchase behavior Consumer attitude formulation Reminder of inducement about brand trial If the result is satisfactory

15. Thank You [email_address]