Web Analytics Explained
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A very brief (2 slides of content) explanation of how web analytics tagging works.
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Web Analytics Explained
- 1. Web Analytics Tagging and TrackingEXPLAINED
- 2. How Web Analytics Works: Tagging http://www.coolanalytics.com/index.htm Web Page Visitor arrives on web page Javascript detects: What the page is Whether the visitor has been to the site before Where the visitor came from Etc. Javascript makes a call to web analytics tool with all of this information Glorious analysis ensues Javascript “page tag” Web Analytics Server
- 3. How Web Analytics Works: Campaign Tracking Email, iMedia, other “controlled” links http://www.coolanalytics.com/index.htm?cmp=myawesomecampaign Web Page Visitor arrives on web page Javascript detects: What the page is Whether the visitor has been to the site before The campaign code in the URL Etc. Javascript makes a call to web analytics tool with all of this information Glorious analysis ensues Javascript “page tag” Web Analytics Server