They want the Teddy Bear, not the stuffing. Your audiences want to touch, feel and see your message, they don’t want a cascade of stuffing, thread and other parts that may show your expertise but confuse their understanding. Ruth Milligan‘s presentation unpacks specific storytelling strategies every data scientist and analyst needs to embrace as it relates to distilling data into information that resonates. She also discusses the critical tenets of content framing for building short talks to lay audiences. Ruth Milligan is an executive communication coach and trainer. She works primarily with leaders delivering consequential communications and trains in content framing, storytelling, public speaking and executive presence. She is also one of the longest running TEDx organizers in the world with Nancy Kramer, having organized and curated TEDxColumbus since 2009. Along with her team at Articulation, her current practice, they have coached over 400 TEDx and TED-style talks. They are known for their work in science, research and data fields, helping researchers, scientists and analysts making their insights accessible to lay audiences. She provided coaching to our speakers for Women in Analytics 2018 and has become a trusted partner to data insight teams at MetLife, Nationwide and Ford as well as coaching a variety of speakers at UnitedHealthCare, EcoLab, Express, Nationwide Children’s Hospital and many groups inside The Ohio State University and Wexner Medical Center.

1. Sell me the teddy bear,
not the stuffing.
Ruth Milligan
WAW 8.15.18

2. Bullet Points
Graphs
Charts
Text
(None of those things)
Governing Thought
Call to Action
Stories/ Emotion
Concise Data Points
Images

3. https://www.youtube.com/watch?v=2YY-hmWY23A

4. Your Role + Your Audience.

6. Building context.

7. See videos at: https://www.youtube.com/channel/UCI8AHG900r6NIxZME6C55ag/videos

8. What question are you answering?
What is at stake for your audience if they
don’t hear your message?
What do you want them to do with your
message?

9. Begins with why

10. Your Governing Idea.

11. MOMA

12. Georgia O’Keefe (Christies)

13. Governing Idea

14. Your 3 Points.

15. https://www.youtube.com/watch?v=2YY-hmWY23A

16. Georgia O’Keefe (Christies)

19. Three Points to support a vision

20. Laddering Complex Ideas
Sam King
At The Ohio State
University and Nationwide
Children’s Hospital, Dr.
King’s lab studies how
alpha-hemolytic
streptococci modify and
interact with host glycans
and how these interactions
contribute to
pathogenicity. Got that?
Neither did we, until she
carefully “laddered” one of
the discoveries she was
pursuing with
carefully build animations.
Take a watch in this TED-
like talk.

21. Slides. Yes, slides.

22. See videos at: https://www.youtube.com/channel/UCI8AHG900r6NIxZME6C55ag/videos

23. Story without Slides.

24. Highly integrated slides.

25. Your Call To Action.
Did your last presentation have a why?
Did you leave the audience with one idea?
Did you only use 3 key points?
Did you kill them with bullet points?

26. Ruth Milligan
ruth@articulationinc.com
Videos in this
presentation
From TED.com
Casey Brown
Chip Kidd
Eli Pariser
From OSU.edu
John Horack
Sam King
From TEDxColumbus
Yiem Sunbhanich
All Articulation videos
are YouTube