This presentation is a case study in the brand development process we use with our small business clients.

1. Career Vitality:an adventure in small business branding for print and web marketing Whytespace Ltd. Travis Whyte

2. First Contact

3. Initial Response Hi Brian, Thanks for your email, we really did enjoy working with Joe and his team here in Edmonton. Regarding your needs, our team should be able to handle your needs as we have two graphic designers on staff, one with a print specialty and the other with a web specialty. Just so we are on the same page, here are the pieces I have identified from your email… 1. Logo design 5. Websitedesign and development 2. Business carddesign 6. Website and email hosting 3. Brochure/pamphletdesign 7. Websiteaddress (domain) purchase 4. Portable sign (sandwichboard) design Of those, the only one I really need some more info on is the website. Do you have any idea of the number of pages you will need? Do you have any “fancy features” that would need to be built (quote forms, online payment, calendars, etc)? Do you also have a timeline in mind for either the different pieces of the entire project? Once I can get a solid picture of your needs, I will build you a quote that we can discuss further. Feel free to give me a call Monday if you wanted to chat on the phone through some of these details.

4. Via Phone Introductions Flesh out details Audience Market Competitors Confirm requirements Print Web Email Determine best-fit for designer Site Marketing & Social Media Strategy Ascertain personality type

5. Quote Worksheet

6. Branding Begins

7. Logos: Round #1 (not presented)

8. Logos: Round #2

9. Logo: Final

10. Logo Pack

11. Business Cards

12. On To the Web

13. Photos & Graphics www.istockphoto.com

16. iStockPhotos - Purchased

17. Site Map Home About Our Programs Career Development Career Coaching Services Retirement Coaching Services Workshops/Seminars Description Solutions Resources Contact

18. Content

19. Mockup: Homepage

20. Mockup: Secondary Page

21. Site Development Purchase Domain Name Install website framework

22. Theme Coding

23. Training & Handoff

24. CMS Training

25. CMS Training

26. Mobile Publishing

27. Mobile Publishing

28. Mobile Publishing

29. Site Deployment

30. Final Steps: Keywords

31. Final Steps: Google Analytics

32. Final Steps: Google Site Submit

33. It’s Alive!

34. Post Launch Confirm analytics emails Referral to BubbleUp Marketing Site Optimization Search Engine Calls to action Site Marketing Online ads (Facebook, Google, etc.) Print-based promotions Link dumping One month follow-up