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Email marketing Content Ideas
1.
Email Marketing Content Ideas Tamara
Gielen & Kath Pay Email Marke4ng Experts @ Plan to Engage
2.
About the authors Tamara
Gielen and Kath Pay are the founders of Plan to Engage, a company that provides consul4ng, training and coaching services to businesses that Contact us: want to op4mise and Belgium: +32 477 666 930 increase conversions from UK: +44 777 153 5182 their email and social hello@PlanToEngage.com media marke4ng efforts. www.PlanToEngage.com ©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com 2
3.
Content crea4on is
one of the many tasks that email marketers have to be good at these days. Good content means more engaged subscribers, more social sharing of your content (which will aWract new subscribers) and ul4mately more leads and customers. This list of content ideas will help you brainstorm and develop content that your target audience values and acts upon. ©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com 3
4.
How-to’s and Tips 1.
A step-‐by-‐step guide on how to do something. 2. A short 4p to help your audience be more successful. 3. Common mistakes and pi[alls and how to overcome them. 4. A list of reasons why they should do something. ©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com 4
5.
3rd Party Content 5.
Refer to someone else’s ar4cle and give your opinion on the maWer. 6. Feature the results of industry research and add your perspec4ve. 7. Links to interes4ng ar4cles that you found on the internet. 8. Conference/webinar takeaways. ©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com 5
6.
More Content Ideas 9.
Research/Survey Results 10. Do’s and Don’ts 11. Industry Sta4s4cs & Benchmarks 12. Case studies 13. Tes4monials 14. Interviews with an expert 15. Response to a frequently asked ques4on 16. Product reviews ©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com 6
7.
More Content Ideas 10.
De-‐bunk common myths about your industry/product. 11. Interview a customer. 12. Pictures of a recent event. 13. Run a contest. 14. Ask your subscribers to provide content. 15. Describe some prac4cal uses for your product/service. ©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com 7
8.
Content Formats • Ar4cle/Blog Post
Tip: Most email clients do not • Video/Screencast support streaming video, • Slideshow audio or any other form of rich media. • Infographic For video’s, slideshows and • Cartoon audio, we recommend using an image with a big play • List of links buWon and a text link that • Audio/Podcast links to your content on your website or blog. ©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com 8
9.
Some Final Thoughts • Include
a call-‐to-‐ac4on for more informa4on with each content piece you develop. • Include a teaser to the content in the newsleWer with a link back to your website/blog where they can find the en4re ar4cle/blog post/video… ©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com 9
10.
Some Final Thoughts • Don’t
be afraid to re-‐purpose content from your blog or your website. • Don’t be afraid to re-‐use old content, if it is s4ll relevant. • Set an editorial calendar and s4ck to it. ©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com 10
11.
Download 50 Simple but
Highly Effective Email Marketing Tips: www.PlanToEngage.me
12.
How we can
help you: • Email Campaign Cri4que • Over-‐the-‐Phone Consulta4on • Email Marke4ng Strategy & Contact us today! Planning • Email Marke4ng Health Checks Belgium: • Email Design & Coding +32 477 666 930 • Email Campaign Management • Inbox Deliverability Support • Email Vendor Selec4on UK: • Response Op4misa4on +44 777 153 5182 • Email Marke4ng Workshop • Social Media Workshop hello @ • Beginner & Advanced Training plantoengage.com Courses • ... ©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com 12
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